Inbound marketing is growing in the UK. Without a doubt, it's helping businesses engage with their ideal customers compared to traditional outbound methods. As there are many different parts of the inbound methodology, you should read about the subject before you get started using it as your marketing strategy. Here are some of the best books on inbound marketing to get you started.
You'll likely see this in many lists of best books to read about inbound marketing because it's a very important read.
As the founders of HubSpot, the inbound marketing CRM, Halligan and Shah are the frontrunners of inbound. They discuss each stage of the inbound methodology and explain how you can attract, convert, close and delight customers.
If you want to have an inbound strategy, you need this book on your book shelf.
If you work in digital marketing, you'll have heard of Rand Fishkin, the founder of Moz.
Whilst this isn't a step-by-step guide, it's a beneficial read that explains the best and worst practices of SEO, and discusses the different ways you can apply inbound concepts into your marketing strategy.
Some books have big names but very little to say, this is not the case with this book.
Adams and Hazlehurst discuss the inbound strategy and how you can apply it to your business. They offer actionable tips you can get started with straightaway.
This is a very engaging and light read, if you want to read up on inbound marketing whilst on holiday you can't go wrong with this.
Blogging is a key part of any inbound strategy and you need a successful blog if you want to convert customers. When I say successful, I don't mean having high traffic (eventhough that would be great!), I mean your blog content is converting visitors into leads/customers.
Henneke Duistermaat is a master blogger and in her own blog she teaches people how to enchant readers with their content. Your content must engage with your ideal customers. Duistermaat's book 'Blog To Win Business' goes through each step of the content creation process. Finding your unique voice, determining who you're writing for and capitvating your readers to inspire them to act.
From his experience working with HubSpot, Mark Roberge shares his insight on modern marketing. Whilst there are lots of sales books out there, Roberge's book explores the different steps marketers have to work through. He also offers solutions rather than just focusing on the main problems.
Filled with plenty of examples, Ann Handley shares lots of tips and actionable advice on how to improve your writing to engage with your ideal customers. She shares examples on landing pages, web pages, blogs, emails and marketing offers.
If you want more books for your library, have a look at our choice of best books for tech marketers.
Fancy having a read about inbound marketing now (or saving it for later)? Download our free guide that explains how the inbound methodology works and will benefit your business goals.