"Start geeking out hard on video opposed to text. Use video everywhere within your business."

Brian Halligan - CEO & co-founder HubSpot

If you are reading this I will assume you are a marketing professional that either is doing inbound marketing the way it was initially designed (that was over 10 years ago by the way!) but wants to ‘take it to the next level’ or someone who sees all their competitors producing content just to create ‘noise’ and you want to get ‘2 steps ahead’...

It’s been your inclination in either scenario that video is the answer - you know yourself how key video is for your own learning and researching, and you see successful companies doing the same. Well, let’s just cut to the chase - your instincts are right and video will escalate your marketing to the next level…

Inbound video can:

  • Enable your to become thought leaders (in a way you will never achieve with words alone)
  • Stand you out from the noise
  • Increase brand awareness
  • Put you where people’s attention is - video, their mobile phone, social channels
  • Drive more leads
  • Acquire more customers

It’s predicted that more than 70% of online content will be consumed as video by 2018. We know you already know these stats as everyone is talking about the importance of video content, so why is only 0.08% of companies doing it?

From our experience the reason is people don’t know how to get started and getting to grips with the different skills, softwares and channels (not to mention the cost of setup and time!).

You know what should do it, but are struggling to get started.
Does this sound like the situation you are in?

How We Help

This is where we come in. We help companies produce inbound videos, not just videos though. Video specifically for inbound marketing, so all video content work with client on include...

  • Show planning (persona targeted, strategy, scripting and coaching)
  • Opt In video call to actions (so your video drive leads)
  • Inbound marketing strategy rollout (blogs, email, social media, landing and thank you pages etc)
  • HubSpot to Wistia integration (contacts and data into your HubSpot timeline account)
  • Playlists and Captions (a key to the way people consume content today)
  • Transcription (repurposing the content for maximum impact across multiple channels)

As well as what you would expect from a quality video production company of course...

Animated Graphics

Full Audio Kit

HD Footage

Editing

Multi Cam Filming

In Action

So what exactly are we talking about here? What are inbound videos?

Here are some example of the type of inbound content we can help you produce and distribute…

 

Podcasts / vidcasts / shows

Q&A/educational

 

"33% of inbound marketers listed visual content creation, such as videos, as their top priority for the coming year."

State of Inbound Report

Expert Advise

Explainers / about the company /
showing the culture

 

FAQs

We know these are the challenges in-house marketers like you worry about when getting started with inbound video so let’s address them together…

Getting on camera

Ok, so for video to work someone has the get on camera (usually) - this can either be you (the marketing team) or the people / person of influence within the business (founder, CEO, product team).

If it’s you, or someone in your team, who needs to get on camera don’t worry. We’ll be honest - no-one likes it first time, it’s a bit uncomfortable and it’s ‘cringey’ to watch yourself back. We felt exactly the same. BUT after 2, 3, 4 times of doing it you will become comfortable and you won’t even notice the cameras are there. We understand how you will feel about doing this so we are more than happy to press delete and start again if you don’t like it!

If you need to get someone else in front of the camera having an external party involved does something magical - they turn up, and turn up every time. They know there is a schedule and process so they adhere to it. Ultimately they feel it’s easier to put of an internal meeting, than an external one.

I can do it myself

Sure, you can. All you need is the equipment, expertise, software and time. What we are doing isn’t a ‘dark art’ BUT having a team who know exactly what they are doing and have a proven process will help you implement quicker and get better results. You are taking advantage of the fact we have failed 100’s of times to perfect what we do, so you don’t have to make those same mistakes.

Video is time consuming

Yep, it is. But you know what - it’s not the actual video part of it which is time consuming - it’s the prep, editing and distribution which is the bit that takes 90% of the time and stops in-house teams from ever releasing regular content.

With our inbound video service we will need to spend time with you recording, but the bulk of the work is taken away so it actually happens.

Sound interesting? Download our inbound video pricing guide and find out what investment you need to get started.