The HubSpot Content Optimisation System (COS) offers a great website platform for any organisations looking to merge their website and marketing efforts; it is not your average CMS. HubSpot’s fully-integrated, user-friendly solutions are an inbound marketer’s dream come true.
SEO is key to attracting people to your website but many people are still using a range of different platforms to optimise their content for SEO. The real question is can the HubSpot COS help SEO?
There are many aspects of SEO that have to be covered when writing content for a site but keywords are a must. Keywords are targeted as they help a page rank, depending on how good the keyword is.
A keyword should describe what the content on the page is and should be used within the title, meta description, and within the content of the page. HubSpot’s COS allows you to manage and implement keywords easily through its as-you-type SEO suggestions. The COS also measures the impact of your keywords with integrated tracking.
Tracking your keywords regularly will allow you to see how well they work and if at any point they need changing. The HubSpot keyword tool is ideal for tracking keywords, comparing your keywords to competitor’s keywords, and supplying SEO tips for those keywords you have entered into the tool.
Another great feature of the HubSpot COS for SEO is that it allows you to store all of the keywords you have used, whether that be within your blog content or landing pages in campaigns. Thus allowing you to see what keywords you have used for what and how many times that keyword is used within your site. This keyword bank prevents any overuse of a specific keyword.
As a company, we use this feature to track the keywords we have used within our blog posts; we use Moz Keyword Explorer to find the keywords we use throughout our site as it is an extremely reliable source and allows us to keep all of our keyword lists for clients all in one place.
HubSpot recommends creating new optimised content on a weekly basis as this content creation is critical to achieving long-term SEO success. The HubSpot COS has a responsive design meaning that any content can be seen on mobiles and tablets without having to code the site. This adaptability is good for SEO because it means your site will be seen over a variety of devices.
When placing content onto the HubSpot COS tool, there are a variety of tools along the sidebar: the optimise tool allows you to see where your keywords are and what you may be missing within your blog posts or content. This tool is a great way to see where you can add any additional keywords, therefore building the SEO for that specific piece of content up and allowing the piece to rank well.
The tool on the HubSpot COS for SEO works as a checklist to ensure you have covered the key components of optimising your blog posts for Google. Again, keywords are a must to optimise your content for SEO and Google; without keywords your hard work will go to waste. You can choose your own keywords and HubSpot will adjust and provide any suggestions on how to better optimise the blog further.
When creating your title for your blog, HubSpot will notify you if you have gone over the character limit and if you have not included your target keyword. Including your target keyword within the title is essential for ranking within Google and letting people know what the blog post is about when coming across it on Google.
The HubSpot COS also looks at the content body of the blog post by checking these sections:
Keyword stuffing is bad practise when it comes to SEO. Finding the right balance between putting the keyword in too many times and not enough can be difficult. HubSpot will alert you if you have added too many keywords therefore not harming your SEO.
Internal linking is great as it can encourage additional click-throughs and connect the blog to any other related articles and service pages. Finally, HubSpot will check to see if you have added a call-to-action (CTA). For anyone who doesn’t already know, a CTA is an image or a line of text that prompts visitors, leads, or customer to take action whether that being to download and ebook, sign up for a webinar, or receive a voucher. HubSpot will check if your blog includes one as it has a greater chance of performing better with a CTA included (i.e. leading to customers over time).
Blogs that include images tend to do better than blogs that don’t; therefore, getting the SEO right for the images included within the post is key to attracting people. HubSpot will look to see if the images used are relevant and will suggest adding alt text to the image which should be related to the target keywords.
One last thing HubSpot looks for is if you have optimised your meta description which should include relevant keywords and the length should be below 150 characters long. The tool will ensure you have not gone over the required length and have included the keywords; you will be alerted if anything needs altering within the meta description.
The HubSpot COS can be used for blogging and creating landing pages. The simple design is easy to work with as all the tools you need to set up a great blog are there all in one place. SEO is essential if you want to get your work seen and keywords are the way to achieve clicks; with HubSpot ensuring all the SEO on your page is done is easy as it alerts you if there is anything you have missed or could improve on. It doesn’t just end there. HubSpot COS also allows you social schedule any blog posts over a range of social media platforms such as Facebook, Twitter, Linkedin and Google+. Everything you need to create successful content that is going to reach the correct audiences is all on the HubSpot COS.
So, bottom line: can HubSpot COS help SEO? The answer is definitively yes!
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