There are over 2,500 agencies on the HubSpot Partner Directory for you to sort through when choosing one to work with your company. Where do you even start and how do you sort the good from the bad? Here are a few things to look out for when shopping around and some questions to ask before you make your final decision.
Gold, Platinum, Diamond or Elite: What’s the Difference?
There are hundreds of different agencies to sort through on the HubSpot Partner Directory. To make your search a little easier, HubSpot ranks them as part of the Partner Tier Programme. There are four tiers available once an agency has been certified.
Agencies can move up the tiers by proving that they’ve used inbound marketing to help clients to reach their goals. Success is measured through the marketing and sales results of clients which can be tracked via HubSpot’s software. Their metrics automatically know when agencies are eligible to move up the tiers, or even when they should be moved down.
The higher the tier, the more successful the agency is when it comes to providing services for their clients. Only one percent of agencies have reached the level of Elite, highlighting just how hard they’ve had to work to get there.
Before getting in touch with any of the agencies, you can read reviews from the clients they’ve worked with. It’s a good opportunity to see if they have experience working with someone from a similar industry.
Elite agencies have proven that they’ve consistently used HubSpot to help clients to surpass their goals. This is reason enough to work with them, but there are additional benefits to choosing an Elite tier Partner over one that’s at another level.
Access to Beta Release Information
Elite Partners are trusted with the latest strategies and innovations before they’re released to everyone else. This means they know what’s coming and can get a head start on utilising software for clients.
Because you’re ahead of the curve, you’ll always be at the forefront of the industry, implementing cutting-edge methods to increase your chance of success.
All-Access Tickets to INBOUND
The annual INBOUND conference is the place to network with like-minded individuals and hear from the top minds at HubSpot. Not only are Elite Partners the first to know about upcoming HubSpot products, but they can also talk to their creators so they understand the ins and outs and then utilise that knowledge to make your campaigns more impactful.
Attend Events with Senior HubSpot Experts
HubSpot’s Senior Marketers, Directors and VPs will attend the events of Elite Partner agencies. You’re also able to attend these events and have the chance to speak to the experts about your own tactics and strategies. They offer useful advice that can give you the edge over your competition.
Questions to Ask the Agency
Before committing to any agency, you have the opportunity to ask them as many questions as possible. Here are just a few suggestions for you to find the best one to suit you.
Do You Work on Platforms Other Than HubSpot?
If an agency works solely on HubSpot, then it highlights how much belief they have in inbound marketing over traditional methods. Working across multiple platforms can result in their work harming rather than helping you as they’re still supportive of outdated strategies.
What Results Can You Promise Us?
No agency should ever 100 percent guarantee you any kind of results. There’s no way of knowing for certain how a campaign will perform so any absolute promises should be treated with a large pinch of salt. We’re always honest with our clients, suggesting a three to five percent increase in ROI, but it can depend on your industry.
What’s Your Relationship with HubSpot Like?
The best agencies have a close relationship with HubSpot. This is because they know the platform inside and out and they usually have contacts they can turn to for assistance if needed.
We work with a channel manager at HubSpot to make sure our clients have the right tools to enable them to reach and beat their goals.
Do You Outsource Any of the Work You Do?
You might be raring to get started after an initial conversation with an agency after being impressed with their pitch. But down the line, you realise they’re outsourcing development or writing work to a less successful company. This isn’t what you signed up for and can harm your marketing results.
The best way to check that an agency is carrying out all of their services in-house is by paying them a visit. Everything we do is from under the same roof. We’re always happy to give prospects a tour of our office, including a quick visit to the brewery downstairs.
It’s also a good opportunity to put a name to the agency and meet exactly who’ll be working on your account. Is there a big enough team to cope with all of the services you’ll need to succeed?
The Ultimate Guide to Picking the Perfect HubSpot Partner Agency
Still searching for that perfect HubSpot Partner to work with? We’ve written a comprehensive guide to help you to make the best possible choice. Download your free copy now using the link below.