Your customers use social media, can you afford to miss their attention?

Social networks have easily become one of the most dominant methods of communication and with over two and a half billion people worldwide using social media it’s no surprise that your customers and prospects are using it too.

If you want to build a brand, drive traffic to your site and share your content with a wider audience then social media should definitely be something you consider using.

Find out how social media can help your growth in this video.

Can social media
be part of your
inbound strategy?

Absolutely. Social media and inbound marketing actually work very well together. Inbound marketing aims to provide relevant and timely content to your buyers persona and whilst you’re waiting for that content to build an organic ranking social media can help you get the message out there. This can help you build brand awareness and increase trust for your brand. What's more, it can help to educate your audience so when they’re ready to buy, you’re top of mind. That’s why social media is a fundamental part of our retainers.

There’s a lot to consider when using social media

Doing social media the right way isn’t always easy or quick. It can take time to build an audience and find out what works for your audience. Our specialists research and strategise how to best deliver content to increase engagement and organic CTR. By researching buyer personas, determining how to best connect with them, organising social media schedules and then implementing these decisions, we can increase your online impact. Developing your presence is integral to an overall business strategy, as it’s a process connected to all departments and processes - SEO, content creation, video marketing and so on.

Do you want to be a thought leader?

As an industry thought leader, you’ll be at the forefront of people’s minds and advancing the conversation within your industry, providing fresh ideas, key information and intuitive messages.

Your audience is key for your growth

No longer can you merely talk at your audience. That very rarely works, social media allows you to talk to them and with them. This is what we aim to do. We actively listen to the conversations about your brand, what’s being discussed in your industry and then use this data to develop a strong strategy that contributes to your growth.

Amplify your content

Using specialised tools, our social media marketers get your message to the right people at the right time. Blog sharing, tweeting and curated content will help you to amplify your business on the global digital stage. 

Through profile optimisation, market research and social media analysis, our social media marketers will tweak any strategy to ensure it remains successful. Building upon previous ideas, attracting followers and staying ahead of the trend is all in a day’s work.

Engaging with your audience

When it comes to social media marketing, creating an online presence that increases interaction is crucial. If you have engaging content, but no effective social media strategy to promote it, it'll start to gather dust on the digital shelf. 

An effective social media team helps to foster relationships between your company and your audience. By tracking key metrics, we’ll determine the best course of action when it comes to content sharing. You’ll have more and more people engaging with your content in the manner you want, generating new leads and boosting those all-important conversions. 

Social media gives your brand a voice. As a business, it enables you to talk to your audience, employees and potential customers in real-time. Through social media, we share viewpoints in an authentic and conversational way. We share brand messages. We share value.

Curious about social media marketing?

Get in touch today to explore more of our vital social media marketing work. Discover what we do, how we do it and why it’s so important in today’s market.