Can you afford to miss out on 46% of clicks on a result page?
Paid results take up a lot of space on the SERP, in fact the top three paid advertising spots get 46% of the clicks on any results page.
Paid search might not be something you think of when you consider inbound marketing. Although inbound is all about organic search and attracting customers to your brand, PPC fits within the methodology too. It’s not interruptive like marketing from the past. Instead, it’s just another way for a customer to find the value they’re looking for.