Your needs, your workshop

There are a few ways we can do this. Bespoke, we build a workshop for you (your agenda, your outcomes, your timings). Or if your goals are more general we have built a set of pre-defined workshops that we know are effective. We've run these specific workshops over 33 times to date.

In terms of location, we can come to you, source a neutral venue or host it at our office. We also run workshops at our office on specific dates where you can attend as a sole person with a mixed group all with the same aim. 

So, on the rest of this page you can find out information on our typical workshops. However, we’d recommend getting in touch to let us know what you want to achieve and we can find the best way to do that together.


Our pre-defined workshops

These are our most commonly requested topics so we’ve put together effective and fun workshop agendas.

Content Marketing

Hosted by Paul Mortimer
Head of Delivery

  • Buyer persona process overview.
  • Content topic level planning.
  • Specific content piece planning.
  • Content production.
  • Content distribution.


Hosted by Rikki Lear

  • So what is SEO?
  • On-page optimisation walkthrough?
  • Moz on-page grader task.
  • Technical SEO factors.
  • Link earning factors (and task). 
  • Keyword research (and task). 
  • Topic clusters (and task).


Hosted by Andrew Thomas
Head of Strategy 

  • Understanding what marketing automation can be used for.
  • What’s available in HubSpot?
  • Automated marketing across the full buyer’s journey. 
  • How to build a simple delegate marketing automation in HubSpot.

Marketing Hub Overview

Hosted by Josh Quarrie
Senior Strategist

  • How to create campaigns in HubSpot. 
  • How to create landing pages and thank you pages in HubSpot. 
  • How to create blogs and CTAs. 
  • How to create marketing emails. 
  • How to create data lists (segmentation).
  • Contacts.

HubSpot Development

Hosted by Abdul Shahid
Design and Development Manager

  • How to create a blog page(s). 
  • How to create web pages. 
  • How to create and edit templates. 
  • How to manage backed settings. 
  • How to manage user permissions.

What's included...


Welcome pack




Training documents


Discounts for future workshops


Expert tips and advice (depending on the type of workshop)


A downloadable guide that features exclusive tips and ideas to get you started

What does a typical workshop look like?

We know your team is busy, which is why we pack as much value as possible into the available time. Our courses can be tailored to suit your needs but here’s a quick overview of what a content marketing workshop from Digital 22 typically looks like:

Introduction and warm-up exercise

Buyer Persona Process Overview (what we do, how we do it, templates to use)

Content Topic Level Planning (theory; tools, tips and advice; idea generation exercise and discussion). Team to decide on their own topic and premium content piece

Lunch break

Specific Content Piece Planning - narrowing down to specific pieces now (User behaviour theory; fine-tuning the plans from before lunch). Team to decide on some lead-in pieces of content to help drive downloads of the premium content piece

Content Production (UX and context theory; tools, tips and advice; planning exercise). Team to plan out one in-depth blog post

Content Distribution (playbook explanation; planning exercise and discussion - cover landing pages). Team to plan where they’ll distribute their content and create a to-do list

Contingency for overrunning and questions

Hear from some of the previous attendees of our workshops.

“I thoroughly enjoyed our training sessions with the guys from Digital 22. The day was insightful and as a new marketer, I'm so excited to see how HubSpot will change our marketing journey. The guys at Digital 22 were so eager to help making us all feel at ease.”
Isabella Hambley Isabella Hambley Understanding ModernGov

Why Digital 22?

Elite Partner

We’re an Elite HubSpot Partner that eats, sleeps and breathes inbound and HubSpot. Our team is made up of specialists who all know the best way of utilising HubSpot in their specific area of expertise.

We're tried
and tested

We’ve developed these workshops to help you to get the most from HubSpot and inbound. All of our tips, tricks and suggestions have already been tested on ourselves, meaning we’ve only included the ones we know work.

Interested in
booking a workshop?

Get in touch now for more information on the engaging workshops we deliver. Our team is on-hand to provide any details you might need, including pricing and available dates.