Before we jump into specific processes and methodologies, we want to share with you our way of working. We've built this process over years of experience and client feedback. We also make sure it's agile to your needs.
We know you'll compare us to a few other agencies. And every one promises you the world. All we can do is tell you how we like to work and then you can decide if we're a good match. Here are some key things to know about our process.
"Onboarding." "Strategy." "Planning." Whatever you want to call it, it's important we properly get to know your business, industry and personas.
Time spent planning in the early days pays dividends in the long run. That's why, over our eight years of doing inbound, we've crafted a 6-8 week strategy and planning process to ensure our partnership is successful. This includes strategy, setup and deployment.
Then, in month three, we start putting your first 90-day campaign live and enter our continuous cycle of delivery. Read more about our different phases below.
Our award-winning process doesn't cost the earth. See for yourself.
Digital marketing isn't the most tangible thing ever, we get that. As a result, we have an open project management system so you can see what we're working on. We also provide an easy-to-understand monthly report for all the services we provide.
We have the knowledge and expertise with certifications to prove it (such as Google, Bing, HubSpot and Chartered Institute of Marketing). Every person who works on your account is an expert in their field.
We don't subcontract our work to save money; everything is done in-house by our expert team to guarantee the best results. For you, that means you can always pick up the phone and speak to the person working on your project.
Unlike other agencies, we only work with clients who use HubSpot. We don’t pretend to be experts in dozens of marketing platforms. These platforms are huge and it takes all our focus to keep up-to-date and get the best results just from HubSpot.
The way we produce the goods you pay for (blogs, videos, strategy) is a well-oiled machine. But what we deliver changes depending on your goals, circumstances and budget. That's why every campaign is tailored to your own strategy.
We're so confident you'll be delighted with our results that we don't tie you down. There’s nothing worse than being stuck working with a company who you don't gel with - that will never happen here. We only ask for 30 days' notice.
This process is proven to bring success. Take a look at how we grew a Europe-wide company's organic online sales by 230% using inbound marketing.
Without visitors, you won't get any leads and then you can't close any customers. That's why the inbound marketing cycle starts with attracting visitors to your site. In today's market, you need a multi-channel approach to stand out against the competition and be heard above the noise. We do this via strategic video and written content shared on social media and via SEO in order to send people to your site.
Next, we need to convert those visitors into leads by offering enticing content which is worth handing over your email address for. We generate leads from early to late in the buyer's journey and only hand them over when they're ready to be sold to. This grows your pipeline but shrinks the time spent chasing cold leads. Everybody's happy.
Attracting traffic and generating leads are just the first parts of an inbound strategy. If the strategy is created without closing customers, it's all for nothing. We use technology to aid the sales process. Using marketing automation and the HubSpot CRM (or hooking it up with your own), we can ensure your prospects are nurtured at the right time and speak to you when they're ready to buy. We also produce effective sales content such as case studies, price guides and SLAs, to help you and your team.
Finally, and ever more crucially, we make sure you delight your existing customers. Trust in sales and marketing professionals has never been lower (sorry!), so it's absolutely vital your customers are your biggest promoters. Because that's whom future customers will listen to. So, we produce content to help achieve this too.
We’ve got stacks of free guides and resources.
If you know what services you’d like, take a look at our prices.
There are over 600 HubSpot and inbound marketing blog posts.
