The Proven Process of Inbound Marketing Company Digital 22

Transparent & Accountable

We know digital marketing isn't tangible. As a result, we have an open project management system so you can see what we are working on. We also provide an easy to understand monthly report for all the services we provide.

Use Qualified Experts

We have the knowledge and expertise with certifications to prove it (such as Google, Bing, Hubspot and Chartered Institute of Marketing). Every person who works on your account will be an expert in their field.

Everything In-House

We don't subcontract our work to save money; everything is done in house by our expert team to guarantee the best results. For you, that means you can always pick up the phone and speak to the person working on your project.

Never Lock You In

We are so confident you will be delighted with the results that we don't tie you down. There’s nothing worse than being stuck working with a company who you don't gel with - that will never happen here. We only ask for 30 day's notice.

Digital Marketing Is Competitive

This combative market means it is essential for businesses to consider the full buyer's journey. 99% of companies go wrong because they focus purely on the ‘Decision' phase, expecting every visitor to buy today. The truth is the ‘Decision' phase is by far the most competitive and only 3% of customers are ever in it.

Our services cover the full buyer's journey which opens up a massive marketing opportunity.

We achieve results by educating your potential customers in the awareness + consideration stages of their buying journey.

The Gameplan

Inbound success isn't an accident. We value growth through detailed planning and precise execution because we know it works. We start this phase with an in-depth discovery and kickoff meeting before moving onto our research.

The combination of these strategies allows us to deliver:

Persona research and formalisation
Documented buyer’s journeys
Keyword research (for SEO, PPC and Blogging)
A technical SEO audit and fixes
Tone of voice guidelines

Build The Engine

Once the Gameplan is agreed, we get your inbound marketing engine ready for action by setting up the technology it will run on.

This phase includes setup such as:

Set up Hubspot and integrate with your systems
Structure your Ad accounts
Create and optimise your social accounts
SEO on page optimisation for your website
Responsive blog page design
Responsive landing page design

90 Day Cycles

Finally, we deliver in 90 day cycles which allows flexibilty whilst retaining focus on the end goal.
In each 90 day cycle, we focus on four core elements...

Attract

Without visitors, you won't get any leads and you can't close any customers. That's why the inbound marketing cycle starts with attracting visitors to your site. In today's market, you need a multi-channel approach to stand out against the competition and take your market share. But it's not just about finding ways to get any visitors to your website; we work to attract your ideal customers who have a higher chance of converting into leads.

Convert

Next, we need to convert those visitors into leads, and not just those ready to buy today. We generate leads early in the buyer's journey which will increase your pipeline and drive more sales.

Close

Attracting traffic and generating leads are just the first parts of an inbound strategy. If the strategy is created without closing customers, it is all for nothing. We use technology to aid the sales process. Using marketing automation and a CRM, we can ensure your prospects are nurtured at the right time and speak to you when they are ready to buy.

Iterate

The final stage of the cycle is to iterate. We do this iteration by analysing what worked (and what didn't) and use this to optimise our strategy and plan for the next 90 day cycle.

We Have A Proven Formula For Inbound Success