Before we jump into specific processes and methodologies, we want to share with you our way of working. We've built this process over years of experience and client feedback. We also make sure it's agile to your needs.
We know you'll compare us to a few other agencies. And every one promises you the world. All we can do is tell you how we like to work and then you can decide if we're a good match. Here are some key things to know about our process.
"Onboarding." "Strategy." "Planning." Whatever you want to call it, it's important we properly get to know your business, industry and personas.
Time spent planning in the early days pays dividends in the long run. That's why, over our eight years of doing inbound, we've crafted a 6-8 week strategy and planning process to ensure our partnership is successful. This includes strategy, setup and deployment.
Then, in month three, we start putting your first 90-day campaign live and enter our continuous cycle of delivery. Read more about our different phases below.
Our work actually begins before our first meeting together. Once you've signed, we have an internal kick-off meeting where we tell the team about everything we learned during the sales process, such as what your goals are and why you chose to go with HubSpot and an agency. We also set you some homework so we can start gathering information from you so then we can hit the ground running.
Inbound success isn't an accident. We value growth through detailed planning and precise execution because we know it works. We start this phase with a face to face discovery and kick-off meeting before we begin working in earnest on your personas - the cornerstone of inbound success.
During this phase, the key strategic work for the partnership takes place. We do extensive persona and keyword research, a full and strategic content audit, create a style guide so we can adopt your company voice, document the buyer's journey, conduct competitor research and quite a lot more besides. All these pieces come together to form your inbound strategy.
This is where we fine-tune, optimise and generally give your HubSpot a full MOT and service. Or, if you're new to the platform, build it up from scratch. We iron out all the back-end of HubSpot so that your automation is effective, your data is all being tracked properly and your notifications are useful and timely. In short, making sure you can get everything you should be getting from the powerful tool that is HubSpot.
Our final phase is all about getting ready to go live. We meet up after our weeks of hard work and show you what we've created in one handy presentation (don't worry, you'll still see everything as it's completed in the meantime). You'll see all your strategic documents together and have them fully explained and discussed. This is the time we'll also sign off your first campaign direction from the big list of ideas we've come up with.
Following the presentation of your overarching inbound strategy, it's time to deliver your first campaign. This involves some more preparatory keyword research (and lots of it) and other campaign planning. For example, your first 90 days worth of content will be planned and given to you for sign off. Once that happens, we get to work putting content live.
Digital marketing isn't the most tangible thing ever, we get that. As a result, we have an open project management system so you can see what we're working on. We also provide an easy-to-understand monthly report for all the services we provide.
We have the knowledge and expertise with certifications to prove it (such as Google, Bing, HubSpot and Chartered Institute of Marketing). Every person who works on your account is an expert in their field.
We don't subcontract our work to save money; everything is done in-house by our expert team to guarantee the best results. For you, that means you can always pick up the phone and speak to the person working on your project.
Unlike other agencies, we only work with clients who use HubSpot. We don’t pretend to be experts in dozens of marketing platforms. These platforms are huge and it takes all our focus to keep up-to-date and get the best results just from HubSpot.
The way we produce the goods you pay for (blogs, videos, strategy) is a well-oiled machine. But what we deliver changes depending on your goals, circumstances and budget. That's why every campaign is tailored to your own strategy.
We're so confident you'll be delighted with our results that we don't tie you down. There’s nothing worse than being stuck working with a company who you don't gel with - that will never happen here. We only ask for 30 days' notice.
From HubSpot announcing us as 2018 Partner of The Year (yep, the best out of thousands of agencies) to clients reviewing us as the highest-rated agency in Europe (on the official HubSpot Partner Directory), our way of working is unique. And people love it.
99% of companies go wrong because they focus purely on the ‘Decision' phase of the buyer's journey, expecting potential customers to visit their site and get in touch or buy right there and then. The truth is, the ‘Decision' phase is by far the most competitive of the market and only 3% of customers are ever in it. That’s why our services cover the full buyer's journey which opens up a massive market opportunity for our clients.
Read more about how we target all stages of your potential customer's journey, below.
Without visitors, you won't get any leads and then you can't close any customers. That's why the inbound marketing cycle starts with attracting visitors to your site. In today's market, you need a multi-channel approach to stand out against the competition and be heard above the noise. We do this via strategic video and written content shared on social media and via SEO in order to send people to your site.
Next, we need to convert those visitors into leads by offering enticing content which is worth handing over your email address for. We generate leads from early to late in the buyer's journey and only hand them over when they're ready to be sold to. This grows your pipeline but shrinks the time spent chasing cold leads. Everybody's happy.
Attracting traffic and generating leads are just the first parts of an inbound strategy. If the strategy is created without closing customers, it's all for nothing. We use technology to aid the sales process. Using marketing automation and the HubSpot CRM (or hooking it up with your own), we can ensure your prospects are nurtured at the right time and speak to you when they're ready to buy. We also produce effective sales content such as case studies, price guides and SLAs, to help you and your team.
Finally, and ever more crucially, we make sure you delight your existing customers. Trust in sales and marketing professionals has never been lower (sorry!), so it's absolutely vital your customers are your biggest promoters. Because that's whom future customers will listen to. So, we produce content to help achieve this too.