Process

 

Our tailored, proven process.

We have a proven formula for success with HubSpot, refined by successfully utilising it with 70+ clients.

Our way of working.

It's what sets us apart from the rest.

Before we jump into specific processes and methodologies, we want to share with you our way of working. We've built this process over years of experience and client feedback. We also make sure it's agile to your needs.

We know you'll compare us to a few other agencies. And every one promises you the world. All we can do is tell you how we like to work and then you can decide if we're a good match. Here are some key things to know about our process.

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It starts with a 60-day onboarding phase.

This is a proven way to ensure long-term inbound marketing success.

"Onboarding." "Strategy." "Planning." Whatever you want to call it, it's important we properly get to know your business, industry and personas.

Time spent planning in the early days pays dividends in the long run. That's why over our eight years of doing inbound, we've crafted a 60-day strategy and planning process to ensure our partnership is successful. This includes strategy, setup and deployment.

Then, in month three, we start putting your first 90-day campaign live and enter our continuous cycle of delivery. Read more about our different phases below.

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Pre-start: The moment you sign.

Our work actually begins before our first meeting together. Once you've signed, we have an internal kick-off meeting where we tell the team about everything we learned during the sales process, such as what your goals are and why you chose to go with HubSpot and an agency. We also set you some homework so we can start gathering information from you. Then, we can hit the ground running.

Kick-off meeting: Week 1.

Inbound success isn't an accident. We value growth through detailed planning and precise execution because we know it works. We start this phase with a face to face discovery and kick-off meeting before we begin working in earnest on your personas - the cornerstone of inbound success.

Strategic planning: Weeks 2-4.

During this phase, the key strategic work for the partnership takes place. We do extensive persona and keyword research, a full and strategic content audit, create a style guide so we can adopt your company voice, document the buyer's journey, conduct competitor research and quite a lot more besides. All these pieces come together to form your inbound strategy.

Putting an action plan together: Weeks 4-5.

As soon as we’ve finalised your personas and you’ve given us the thumbs-up, we’ll start putting together your first campaign plan. This involves extensive industry research, from keywords to topics. Once we’ve got the plan together, we’ll present our ideas to you and you can give us some feedback so we can start shaping the final product together.

Building and optimising your HubSpot platform: Weeks 5-7.

This is where we fine-tune and optimise your HubSpot platform. Or, if you're new to the platform, build it up from scratch. We iron out all the back-end of HubSpot so that your automation is effective, your data is all being tracked properly and your notifications are useful and timely. In short, making sure you can get everything you should be getting from the powerful tool that is HubSpot.

Strategy Showcase: Week 8.

Our final phase is all about getting ready to go live. We meet up after our weeks of hard work and show you what we've created in one handy presentation (don't worry, you'll still see everything as it's completed in the meantime). You'll see all your strategic documents together and have them fully explained and discussed. This is the time we'll also sign off your first campaign direction from the big list of ideas we've come up with.

Rolling your first campaign out: Week 9 onwards.

Following the presentation of your overarching inbound strategy, it's time to deliver your first campaign. This involves some more preparatory keyword research (and lots of it) and other campaign planning. For example, your first 90 days worth of content will be planned and given to you for sign off. Once that happens, we get to work putting content live.

Heard enough? Check the cost.

Our award-winning process doesn't cost the earth. See for yourself.

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What are the benefits of working with us?

We believe in transparency.

Digital marketing isn't the most tangible thing ever, we get that. As a result, we have an open project management system so you can see what we're working on. We also provide an easy-to-understand monthly report for all the services we provide.

We use qualified experts.

We have the knowledge and expertise with certifications to prove it (such as Google, Bing, HubSpot and Chartered Institute of Marketing). Every person who works on your account is an expert in their field.

Everything's in-house.

We don't subcontract our work to save money; everything’s done in-house by our expert team to guarantee the best results. For you, that means you can always pick up the phone and speak to the person working on your project.

We want to share our HubSpot and inbound marketing knowledge with you.

We’re 100% HubSpot and have been for years. We’ve also rolled out HubSpot over 70 times which is three times more than every other agency out there. What we’re trying to say is we know the platform and methodology pretty well and we want to share our knowledge with you.

We strive for innovation.

Inbound marketing’s been around for over a decade and as HubSpot’s constantly updating the platform, we’re always on the lookout for new tools to add to our tech stack. All of this is to ensure we help you stay ahead of the game.

We tailor your package to your goals.

The way we produce the goods you pay for (blogs, videos, strategy) is a well-oiled machine. But what we deliver changes depending on your goals, circumstances and budget. That's why every campaign is tailored to your own strategy.

And we never lock you in to long contracts.

We're so confident you'll be delighted with our results that we don't tie you down. There’s nothing worse than being stuck working with a company who you don't gel with - that will never happen here. We only ask for 30 days' notice.

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See how well this process works.

This process is proven to bring success. Take a look at how we grew a Europe-wide company's organic online sales by 230% using inbound marketing.

Read this case study
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Read our guides

We’ve got stacks of free guides and resources.

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Check our pricing

If you know what services you’d like, take a look at our prices.

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Browse our blog

There are over 600 HubSpot and inbound marketing blog posts.

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