Everyone has lots of things to be doing. That’s why marketing automation is so important in today’s fast-paced environment. By optimising your sales funnel and segmenting your leads, we make sure your content is drip-fed to the right people at the right time.
The needs of your leads and customers are changing every day as they work through the buyer's journey and educate themselves on all the topics relating to your offerings.
By segmenting your database, you can help to educate them by tailoring workflows to suit each of their buying styles and their specific needs. This means you can provide the most relevant content for them, at the most relevant time. Is there a better way to build trust?
Creating workflows that directly engage prospects, leads or customers - without the need for writing hundreds of individual emails - is a dream and it can be your reality. After segmenting your customer base, HubSpot’s powerful CRM will send an automated email depending on their actions. You can send them initial info for new leads or prompt first-time customers to return to your site.
With automated tracking offered by HubSpot, we can analyse behavioural inputs from multiple sources such as social media, email interaction or content downloads.
Automation allows you to nurture leads without drowning them in irrelevant spam.
While this can take time, we’re here to guide you through the process, experiment with what works and improve upon the process naturally. This frees up a lot of time for your sales team who can focus on actually selling, rather than spending time trying to convert leads into prospects and prospects into customers. HubSpot does it for you.
We’re lucky to have worked across dozens of industries over the past six years. This means we’ve had six years to refine our process - a process that’s been proven time and time again.
Our process speaks to the right people, at the right time, with the right messaging to drive your leads down the funnel to your sales team.
Our marketing specialists have thousands of hours of experience between them, working collaboratively to brainstorm the correct automation pathways for your business. Plus, we’re all in-house, which means all the expertise you can benefit from is all under one roof.
If you’re looking to improve your customer experience while freeing up time for your team, then automation should be high up on your list. We’re here to help you. If you want to find out how, book some time with Caroline, our Head of Solutions, to find out how we can help you get this set up.