Why Should I Create a Buyer Persona?

A clear and well researched Buyer Persona should be a vital part of your marketing strategy - in fact it should be step one.

Having this profile defined and distributed amongst your organisation will allow everyone to understand your target market, their pain points and behavioural patterns. Not only will this save everyone time second guessing, you'll form a much clearer message that will ultimately resonate with your site visitors.

A Persona will:

• Improve your team's understanding of your market
• Help to focus your content marketing to the right audience
• Increases your conversion rates
• Spawn relevant ideas
• Allow you to take a critical look at your past efforts and make changes based on the question "Would our Persona benefit from this?"