HubSpot’s Content Optimisation System (COS) isn’t your average CMS. It’s the next generation of website platforms and ideal for companies looking to merge their website and marketing efforts.
The COS provides the most advanced tools to create your website, blog, landing pages and emails, all under one roof. You may already love the COS but does your boss? Here are seven reasons your boss would actually love the HubSpot COS.
Usually, you would have to go from platform to platofrm to manage your social media, analytics, email, website design, blog posting... This can become a pain in the arse and be very time consuming.
Luckily, the marketing gods have answered our prayers and sent us the HubSpot COS where everything is in one easy-to-manage control panel. This control panel allows you to access everything you need within one or two clicks, from your design aspects to emails and even social.
Not only does it help having everything in one place but that also means that everything is reporting back to there as well. This will help improve any marketing efforts as you can see how well a blog, email or landing page is performing, carry out A/B tests and receive clear feedback all in one place.
Can HubSpot COS get any better? Yes, yes it can.
HubSpot’s COS helps you to deliver smart content. If you’ve never heard of smart content, it’s normal content but smart (HA. All the lols, me).
All jokes aside, it’s actually content that’s intelligently personalised to your customers’ needs.
Smart content allows you to deliver content specifically tailored to where a prospect is within the buyer's journey, or you can tailor your smart content to target people visiting your website for the first time. This stops you putting CTAs in front of a user for a piece of content that they've already downloaded.
This is all well and good but how does smart content actually help?
HubSpot COS lets you learn more about your visitors, to furthermore develop your personas and then tailor your content specifically to these people. Creating content your visitors will be interested in will gain more leads which may turn into customers and we all know how much your boss loves gaining new customers.
If you aren’t from a design background, you may not 100 percent know what this is and how much this will benefit your design team. HubSpot COS allows its users to create a website with a custom template builder.
The custom template builder gives users the freedom to manipulate the template’s structure, design and layout however they choose. For designers, this is a dream come true as it gives them the freedom to do as they please.
Below is an example of a template for a landing page. With the template builder, drag and drop functions are included, giving the designer complete freedom to customise the layout of the page, whilst the style manager allows you to change the font, colour and style without having to touch the CSS.
For any designers who do have experience with coding, HubSpot COS allows you to tweak templates as and when you like.
I know the subheading doesn’t give much away but, honestly, this reason outlines why HubSpot COS is literally a designer’s dream. In today’s world, everyone is accessing websites through a range of mobiles, tablets and laptops. Therefore, it’s crucial your website will respond and adapt to different sized screens.
This is where HubSpot COS scores another win - it’s completely responsive.
That’s why it’s a designer’s dream come true. Instead of manually having to use code to enable the site to be responsive on all devices, HubSpot automatically does this for you. This means that even if you have very little knowledge on CSS and HTML, you can create a website that comes in a mobile version.
Not only is HubSpot COS ranked first in speed compared to Wordpress for both build and load time, but there are many more benefits to the speed of HubSpot COS.
In this day and age, people don’t have time to hang around and wait for a site to load. In most cases, if it doesn’t load within the first 10 seconds (even that’s too long), people won’t be interested and find somewhere else to give them the answer they're looking for.
The benefit of a speedy site means more views. Also, Google includes website speed in their search algorithm and faster page speeds will improve your SEO efforts.
On the note of SEO efforts, this takes us onto our next reason.
SEO is vital to ensuring your page is optimised and ranking. However, SEO efforts are usually done through a lot of other tools which can be hard to keep on top of. And it prolongs the time it takes to work on SEO.
HubSpot COS gives its users an all-in-one platform to work with. This includes SEO recommendations alongside the content tools, allowing them to quickly utilise high-ranking keywords.
It’s not all about keywords when it comes to the HubSpot COS but it also helps you improve your overall ranking by keeping an eye on your competitors. You can track your competitors through HubSpot COS. Here, you can also review data added in through tools such as Moz and get an overall sense of your keyword progress.
The image above is an example of what you will see through HubSpot COS competitor analysis. It shows a holistic measure of your site vs your competitors site’s online presence as measured by HubSpot’s Marketing Grader.
HubSpot COS also provides analytics. Analytics are essential to any business as they help you discover what is and isn’t working. This ensures a website isn’t set up and then left untouched, because ongoing marketing optimisation is essential for you and your site to grow and develop.
Analytics are necessary so with HubSpot COS and its built-in tool, you can be notified if any of your keywords aren’t performing well. In addition, you’ll also receive suggestions to add internal links, CTAs, landing pages and anything else that will get your marketing tactics booming.
HubSpot is very helpful, not only for marketers but for designers as well. Everything you need to build, create, improve and work on is all in one place - meaning you no longer need to have hundreds of tabs open.
It’s a great tool and with everything all in one place, your boss will only have to invest in a single platform, HubSpot, instead of different platforms on numerous websites, just to ensure they get the best from their marketing. So, your boss can save money and have a great tool for the team to use daily.
Still not sure? We've compared HubSpot to other popular marketing platforms out there. Check out our free download below.