Allocating a marketing budget is one of a marketer's most important and often most daunting, responsibilities. The money in your budget isn't infinite and how much goes into each element of your strategy can make all the difference in a marketing plan that succeeds and thrives, or one that fails. Here's our breakdown on which marketing channels are most effective and worth investing in heading into 2019.
There's now more of an emphasis on inbound video marketing than ever before. It's not just one-off projects either, as videos should now be embedded into overall inbound marketing content strategies as human behaviour continues to change. More and more people want to consume video as opposed to reading endless pages of content.
According to HubSpot Research, more than 50 percent of consumers want to see videos from brands - more than any other type of content. Not only that, but a Facebook executive also recently claimed that the platform will all be video in less than five years. That’s quite an impact video is having and will continue to have so it's time to invest in video.
One platform to take into consideration is HubSpot Video. HubSpot Video helps businesses execute a video strategy that matches how people consume video today. Marketers are now able to manage and host video files inside of HubSpot for free. This means that users can embed the videos into website pages, blogs and social media channels with just one click.
Sales teams are also expected to greatly benefit from the new HubSpot Video features, primarily because it’s a tool that allows them to build much stronger relationships with prospects. Finally, service teams are also going to see the positives that come from the new HubSpot Video feature. If we’re talking about customers submitting help tickets, they have to type out their problem, wait for a response and it’s more than likely going to be a long one with plenty of text.
If you want to learn more about HubSpot Video and how to get started, click here to read a blog post about the topic.
With 86% of consumers using the internet to find local businesses and 29% searching at least every week, paid advertising can be the most direct and effective way to market your business online. When set up and managed correctly, businesses can see strong ROIs from Google AdWords.
An example of ads generated by Google AdWords.
Examples of where Facebook ads can be found. Image credit.
It's estimated that there are more than one billion people active on Facebook and an increasing number of people are using the platform to find out about news and other information. When this is combined with the social media platform's easy-to-use interface, it makes sense that Facebook social ads should be a part of a company's marketing campaign.
An example of HubSpot's CRM dashboard.
CRM platforms such as HubSpot and Salesforce allow you to manage your company's interactions with current and prospective customers. They play an integral role in marketing budgets because sales teams use CRM data to optimise the one-on-one interactions between the company and the customers, which further increases sales and customer satisfaction.
At INBOUND 18 this year, HubSpot unveiled the Sales Hub Enterprise amongst its many product launches in Boston. Finally, sales teams are getting more love and it's the perfect product to look into when investing in a sales CRM.
HubSpot’s new Sales Hub features a set of robust sales tools to help sales team reach that next level and become more sophisticated. The important thing to note about this brand-new update that HubSpot hasn’t just created this to manage deals or even their contact records more efficiently. They’ve taken it a step further.
Sales Hub Enterprise has been designed to help sales teams improve their overall team communication, give them training on best practices, processes as well as visibility. Some of its features include:
To read more about the Sales Hub Enterprise product by HubSpot, check out this blog.
HubSpot’s newest tier gives advanced marketing teams greater control, greater flexibility and deeper integrations with all of its latest features - all without making life complicated for you or your team.
The Enterprise Growth Suite features a new line-up of Enterprise tools that gives you sophisticated versions of Marketing Hub, Sales Hub, Service Hub and the top-rated CRM. You can splash the cash and buy each one individually, or save a bit of money and buy them together in a single package. Some of the features included are:
To read more about the features mentioned before and everything else the Enterprise Growth Suite has to offer, check out this blog.
The Marketing Hub Enterprise features give marketers and businesses plenty of powerful tools to take advantage of so that you’re able to get more out of your content and grow better as a result. This is in comparison to the other offerings like the Sales Enterprise or the Service Hub Enterprise from HubSpot, or even other marketing automation software like Marketo or Infusionsoft.
HubSpot has crafted the features to help accelerate growth, that’s the basic gist of it. Here are some of the features:
To read more about Marketing Hub Enterprise and to decide if it can be a good fit for your business, read more about the new launch here.
If a CMS is what your main focus is on, then HubSpot has you covered here as well. The main benefit of this new feature is that it still ties into the free (brilliant) CRM. This alone opens up many more engaging possibilities such as personalisation and important design benefits all in one impressive tool - even for those who don't want the marketing suite. But your website data still directly informs your CRM.
HubSpot offering the CMS on its own shows just how much it’s been developed. Previously, the primary benefit was that the CMS was tied into a well-developed CRM and marketing platform, but relatively basic and it wouldn’t have survived as a separate product.
Now, it’s been fine-tuned enough so that it’s useful and sophisticated enough to stand on its own legs. Some of the features include:
To find out more about HubSpot's Standalone CMS to decide if it's something you need to focus your budget on in 2019, head over to this blog.
MailChimp, an email automation tool.
Marketing automation software, such as Buffer for social media messaging and MailChimp for emailing, allows you to follow and monitor a prospect's top-of-funnel activities - for example, when they interact with your messages, or open an email or fill out a form.
You can track your blog's performance, from posts to landing pages, through HubSpot.
From blog content and emails to videos and podcasts, creating quality content is a crucial and core part of a company's marketing strategy. Many companies overlook the need to create new, helpful and frequent content and this can lead to them falling short of their marketing goals. The companies that do allocate time and resources to create new and exciting content can see a vast range of benefits.
A 2016 report by Econsultancy estimated that marketing budgets have been rising since 2011 and because there's more money to spend and more ways to spend it, it's easy to become overwhelmed. That's why it can be more beneficial to use that budget and hire a bunch of passionate individuals that are experienced with all things inbound marketing.
To find out how much our varying packages cost, hit the button below to download our free and transparent pricing guide.
However, keep in mine that our prices will change on January, 1, 2019. To read more about why we've felt the need to make the change, read more over here, or just press the button below to check out our prices.