"Hey, I’m Rikki from Digital 22 and in this video I will explain exactly what SEO is and why its so important for any business owner or marketing professional.
SEO stands for search engine optimisation and is the process of increasing your websites visibility in search results.
When you use a search engine you will, broadly speaking, see two types of results. Organic and paid.
Paid results are usually found across the top and right hand side of the screen.
Organic results are usually found in the center left column of the screen.
SEO is the process which helps you to show in the organic section.
Despite the myths and conspiracy theorists there is no relation between the paid and organic search results. This means to no matter how much you spend with a search engine on paid search listings you will not get an organic increase.
(I will link to a document below which I recommended all people read when learning SEO which will dispel some other popular SEO myths).
Why is SEO important?
SEO is one of the most effective marketing methods today.
This is because over the last decade buyers have changed drastically.
They are tuning out to distributive marketing, and that’s not just my opinion, that’s fact.
For example; 86% of people skip TV ads and 44% of direct mail isn’t even opened, never mind responded too.
The internet has empowered people so they no longer have to rely on sales reps for information, they can (and do) research solutions for themselves.
So, be utilising SEO
You can put your business in front of your audience, not by interrupting them but by showing up when they are look for a solution.
You can take advantage of a cost effective marketing channel, which unlike interruptive marketing where costs are going up and the effectiveness is going down, provide amazing ROI.
The final point, it works. We have dozens of case studies of clients growing rapidly from SEO (I will link to some of these below) and this isn’t going to slow down. The amount of people turning to search engines as a place to buy products and services just keeps getting bigger.
That’s it, now you know what SEO and why it’s important.
So start your amazing SEO growth story today!"
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