What Is Anchor Text? Why Your Hyperlink Text Matters To Google
Written by Stephanie Barnes
12 | 05 | 16
Anchor texts are important for the SEO of your site. They have multiple functions but they are extremely beneficial in the eyes of Google (as long as, you use them correctly!). Learn what anchor texts are and how you can use them effectively.
In this example the hyperlink is in "services of a HubSpot inbound marketing agency" and the link goes to the homepage of our website. When Google comes across this link it will determine these words are relevant to the website.
If other links from other websites use exact or similar wording, this suggests to Google that these search terms are definitely relevant and can benefit the site's ranking for these search phrases.
This is why your hyperlink text is so important to Google
The text you use, helps Google's algorithms understand your site better.
The best practice on how to use anchor texts correctly and effectively is to make them relevant. The link has to be relevant to the content, otherwise Google will likely consider it to be suspicious SEO work.
Having high numbers of the same anchor text doesn't look good on your backlink profile. Google will presume you're trying to cheat your way to higher rankings.
You know what happens if you try to manipulate Google's guidelines, your website will suffer the penalties.