New clothes, new car, new website - we all secretly love to flex something we're proud of and want people to know about. But launching a website and getting people to pay attention isn't easy. To get the most out of your investment and stand out from the competition, you first need to know how to get your website noticed.
A lot goes into the design, development and pre-checks once your website is live. Where a lot of people fail is the hard work that goes into the post checks so users - and Google - notice your website.
- Check for broken links
- Claim your local listing
- Email sign-ups
- Create regular content
- Be active on social media
- Use high-quality images
- The backend
- Measure and improve
- How else can you get your website noticed?
Check for broken links
Human-made code needs maintenance at times. This can take a while if you have a big website, but when you get some time, drop your new website URL into a broken link checker tool. This will flag which links are broken and you need to fix.
Claim your local listing
If you're a brick and mortar business, chances are your potential customers need to notice your website first before they find out where you're located. Claim your local listings on places like Google My Business and Yelp on a local level to improve your local SEO.
This will make it easier for you to rank as it's information users require. It also helps customers find where you're physically located.
Once your new website is live, a great way to get it noticed among the noise is to give visitors a way to sign up for your email newsletter. Even if they don't visit your website for a while, it's worthwhile to continue marketing to them if they opt-in.
To drive up the numbers, offer an incentive like discounts or free premium content.
Create regular content
If you don't already do this, make sure you blog and create content on your website and populate it regularly with engaging content. Without this, your website will remain stagnant and you won't increase traffic.
When you create content for your website, make sure to choose relevant keywords so you can rank for them and draw in new readers (and hopefully customers one day) to your website. If you don't have the resources for this, it's worth outsourcing so you can focus on other tasks while you have a team constantly creating fresh, relevant content for your website every week.
Be active on social media
Like your blog content, if you aren't active on social media, then you're missing out on a big section of your potential audience. Make sure you update your social accounts often so you don't run the risk of an outdated social profile suggesting to potential customers that you're no longer an active business.
It's more than a few Facebook posts or tweets, though. An in-depth social media strategy helps with your branding, reach, analytics and traffic. Sharing content on your social media means your audience has an opportunity to interact and notice your website.
Use high-quality images
Whenever you publish new content on your website, make sure you add high-quality images with it. This won’t put customers off and from an SEO standpoint, make sure you optimise them.
By running them through an optimisation tool, it reduces image file size, which, in turn, improves your website’s speed. If visitors spot pixelated, blurry and generally awful-quality images, they won't be sticking around or clicking on your website in the first place.
So your website is looking pretty and is live for the world to see. Next,
you need to hone in on the data using website analytics. With a platform like HubSpot, adding a tracking code to your website means you can analyse all of your site data in one centralised location.
Having this available at your fingertips means you know who’s looking at your website, who’s ripe for retargeting and who’s a returning customer.
Measure and improve
Your website is your shop window and you can’t leave it to sell itself. It needs to grow and scale with you, your customers and industry. That means your website shouldn’t ever be ‘finished’ and you should continue to make improvements.
Using tools like Hotjar, Google Analytics and Lucky Orange, you can undergo user research on your website. With heat mapping, conversion tracking and user recordings, you’ll know exactly how visitors interact with every page. Then, you can use the insights to adapt your website to make impactful changes.
By measuring this data, you can make the changes to make it easier in the future for visitors to notice and interact with your website.
How else can you get your website noticed?
- Mobile is king: Habits have changed and users browse more on their mobile devices than desktops. If your website is mobile-friendly, Google will reward you
- Don't neglect technical SEO: Technical SEO is all bout the backend and architecture of your website. Build it so it's easier for Google's spiders to crawl your website and help it rank, giving you a nice little boost in the SERP
- Focus on the UX: User experience goes a long way to getting your website noticed, too. As Google can track metrics like user engagement and bounce rate, it can tell other potential visitors that users don't enjoy sticking around, so they'll assume your website provides no value or a good experience. Ultimately, you'll get penalised for it
- Step up your marketing efforts: Creating a new website is only half the job. Content marketing, social media, video marketing, PPC - there are plenty of channels for you to dive into so you can bring in more visitors who turn into customers
By trying out these tactics, you'll be in a much better position to get your website noticed and drive traffic. If you need more help with the entire website process - from pre-launch to aftercare - we have the perfect playbook for you.
20 valuable plays to help you get the most out of your new website
If you're worried about not seeing the results of all the effort you put in for your new website, then our brand-new website playbook is for you. It's packed with 20 valuable plays all designed to help you get the most out of your new website.
The playbook features quick and easy-to-swipe plays to help take your website up a level. Don't miss out - check out the playbook below to gain the insights today.