Do you keep watching videos online and debate whether you should start creating videos on your own site? Let us help you answer that debate - do it! In a fast-paced digital world, you need to be exploring this avenue of reaching your customers.
There’s a very high chance that you’ve watched a video online today, maybe even more than one.
The average person using the internet views 32.2 videos a month, more than one a day.
After Google, do you know the world’s biggest search engine? It’s YouTube, with more than 3 billion searches a month which is more than the likes of Yahoo, Bing and Ask combined.
Every single minute there are over 100 hours of YouTube videos uploaded and more than one billion users worldwide check YouTube out.
So, why else should you be using video on your own site?
Video Improves Engagement
Video is great for getting visitors to your own site by better search engine ranking. Google own YouTube and will automatically rank websites with quality content videos higher, infact 70% of the top 100 search results have video content.
Video gets your visitors to focus on your message, and spend more time on your website, meaning exposure to your products, services and call to actions. With video, you’re not telling people about your product, service or company, you’re showing them!
Retention rate for visual information can reach 65% vs. 10% for text-based information.
Your website is your best salesperson, available 24/7 at the tip of your customers’ fingertips. Salespeople build rapport, relationships and trust and your website needs to do the same.
So, how can you build these with your website? Video.
You could introduce your team by video to your visitors, demo your products or have video testimonials. Just by showing you have video available will also prove to your visitors that you’re giving them the best experience possible when on your website.
"58% of shoppers consider companies that produce video content to be trustworthy."
Social proof is a powerful tool and your visitors would rather listen to other customers’ experiences instead of a business’ self-promotion. Testimonials are fantastic, especially video testimonials.
Seeing a real person talk about their experience shows that you haven’t plucked a photo and a quote from cyberspace just to make you look good. There are too many fake testimonials out there that do nothing for the companies using them.
Increase your reach
If you write blogs, or want to share an update about your company you share these via your social media networks. Video works in the same way. Allowing your visitors to share your video through their own social networks means you’re reaching more people, and have the chance to go viral!
By posting your video your YouTube channel you’re giving yourself an additional place to promote, plus Google loves YouTube. Social media allows you to make the most of your potential reach and it can help new visitors find you that may not have found you before.
For personal video sharing, 76% of customers use Facebook, 52% use email, and 50% use YouTube.
Stand out from the crowd
We live in a world of copycats, video is an excellent way to stand out from your competition. If put a real life representation of your company, product or service by using video it shows that you’re creative and gutsy! Your competitors might not be as brave! It doesn’t matter what industry you’re in, custom videos will make you stand out.
93% of consumers find video helpful for comparison shopping.