After recently hitting Elite status, it was only a matter of time until we were on to the next thing. That’s why we’re so excited to announce we’ve acquired Canadian HubSpot agency, Larmahil. From our humble beginnings as a HubSpot Partner in a small office with six people, today we’re expanding...Read More
If you've ever thought about creating a YouTube channel for your business, seeing countless PinkFong videos, COVID conspiracies and angry FIFA YouTubers has probably put you off at some point. But YouTube has evolved and it's more relevant for businesses than ever before.
You can maximise the reach and make your video traffic evergreen by following these 5 steps to video SEO success. Take a look at Mark Byrne, Digital 22 Co-owner and Director, explaining the 5 step ingredients required for video success, learned across his many (very many) years running successful video agencies...
The age of video is now. 91% of marketers expect to see more noise and competition from video over the next 12 months than ever before. 51% say it's because it’s easier than ever to make videos. It's no different for sales teams. For you, it's all about being impactful in your intro videos, live demos and follow up videos to close more deals.
Are you tired of low quality video calls and drab webinars? If you're finding it a challenge to create high-quality videos, then this brand new podcast is for you. Join Digital 22's Head of Growth, Paul, and Video Specialist, Jonathan, as they run through their top five tips on how you can improve your video call quality.
Dead are the days of dingy and depressing emails, sporting only reams of text, colourful banners and not much more. Now, embedding short-and-sweet personalised videos into your emails to accompany your concise copy is the path to making your sales emails pack a punch.
When you consider that 95% of a video's message is retained, but only 10% of text and that people are 75% more likely to watch a video than read text, it's pretty obvious you need to embrace video. But there's no one-size-fits-all approach when it comes to the types of video you create.
2020 forced a lot of companies to work from home. Not being in an office setting has made things quite challenging, especially when you want to meet as a team, talk to clients or even to reach out to prospects. So it's no real surprise why the use of video has skyrocketed this year.
We know that video is making waves in the marketing industry, and more and more businesses are reaping the benefits. It’s becoming increasingly difficult to stand out, captivate prospects and most importantly - convert leads to deals.
Yes. Videos are great additions to every branch of your business, including sales. Think of how many videos you watch on social media every day and how many of your favourite brands create marketing videos. It’s clear video is a big hit with audiences. So, if video can work so well for marketing, why not for sales too? The number of hours we spend watching video has skyrocketed and video calls have become the workplace norm now, thanks to COVID-19, making this the perfect time to embrace video for sales.
With 54% of consumers wanting to see branded video content from businesses, 55% of people consuming video content thoroughly rather than skimming and a predicted 82% of all IP traffic being represented by video content by 2021, as a marketer, is video really something you can afford to ignore?
Vidyard is replacing their original offerings with four new product tiers for businesses who are looking to get started with video content. They’re also dropping the ‘GoVideo’ name and bringing everything under the Vidyard brand.
Another week, another podcast. This time, we’ve got a 20-minute show with a video expert from Vidyard, Marija Ilic. Whilst she was here training our team, Mark sat down with her to chat through how important video is in the modern-day sales process and got about 200 tips on how to succeed at video. Check it out now.
In early 2019, we chose to become an official Vidyard partner. When we saw the back-end analytics that Vidyard’s integration with HubSpot offered, it was an absolute no-brainer. Another no-brainer was making sure we got the ultimate onboarding experience from Vidyard themselves so that we can get the most out of the tool for our clients.
Digital 22 started fully using Inbound Video around a year ago. Although we’ve had some great success using the tool, we’ve also made a couple of mistakes along the way and wanted to share our learnings. At the May Manchester HUG, our Director, Mark Byrne, discussed what he’s learned from 12 months of using Inbound Video. Here are the key takeaways from his talk:
Your customers are demanding video content from you. A HubSpot survey found that 54 percent wanted to see videos from their favourite brands. Video was the most popular choice, beating emails, social posts, blogs and downloadable long-form content.
When done correctly, video can seamlessly integrate with your inbound marketing campaign and boost conversions. But, like with your written content, video needs to deal with the consumer’s pain points at the stage of the buyer’s journey that they’re in.
If you’ve decided to add inbound videos to your marketing strategy, then firstly, congratulations that’s a great decision. Now, you’re faced with actually making these videos. One of the key problems some content creators have comes when deciding on how long to make their videos.
Want to know how to boost your email open rates by 19 percent, click-through rates (CTR) by 65 percent and reduce unsubscribes by 26 percent? Of course you do. The answer is by incorporating video into your email marketing campaign. How do you do that? I’m glad you asked.
WiFi SPARK created a product which improves people's experience whilst being a patient in hospital, but the benefits are hard to demonstrate on film. We created an animated video that demonstrates how it works and how it helps. We submitted it as a case study for a HubSpot Impact Award in the Graphic Design category. This submission was the quarterly winner for Q4 2018.
Although inbound video marketing now needs to be taken more seriously than ever, it doesn’t mean every marketer has to have skills like Martin Scorsese and Christopher Nolan. Sure, having a video editor on hand to create some compelling inbound videos is a great way to go - but inbound video marketing is for the entire team to get involved. If you want to get started with filming inbound videos yourself, here are some quick video ideas you can implement this week - without shelling out a fortune.
By now, you must have heard just how important inbound video is to your marketing efforts. However, filming your inbound videos and actually implementing that into your inbound marketing content strategy plans are two different things. You need to know how it fits into inbound marketing, the buyer’s journey, the Flywheel and more. Here’s how to add inbound video content to your strategy plans.
There’s no shying away from the fact that your written content is always going to be important. What’s equally as essential is that you now incorporate inbound video into your marketing strategy if you want to take your effort to that all-important next level. Although video marketing isn’t anything new, the importance of inbound video within every marketing channel is something that should be given a lot more focus. So, find out how important it is and how you can do it yourself.
Written content is always going to be important, but since production became accessible to everyone during the past decade - video is a MUST HAVE. But that doesn’t mean you instantly need to go out and invest in five videographers and the most expensive piece of equipment on the market.
Some marketers have been using video content for years, whilst others haven’t even considered it. At one of our Manchester HUG events our very own Mark Byrne covered all the aspects of using video on your website.
Even though quite a large number of marketers are apprehensive when it comes to video marketing, there's no denying online video is the future. The success story that is YouTube proves how successful video is at grabbing people's attention and bringing them back for more. Along with blogging, you can use online video marketing to benefit your content strategy, here's how:
These days, you'd have to look hard to find any successful business which doesn't employ videos as an integral part of its online marketing strategy. But even after all is said and done, we know there will still be doubts.