At the recent inaugural UK HubSpot User Group event in Oxford, Rikki, our director, opened up the event, speaking about how to craft an inbound marketing strategy. From start to finish, with all the theory and all the advice he gave the delegates, here's what he covered. After the video is an explanatory blog post and transcript of Rikki's presentation.
HubSpot has found that 52% of users consume video content thoroughly as opposed to skimming, which is almost twice as many as when reading blogs. As YouTube is now the second most used search engine, it proves people are using videos to learn and be entertained.
Google AdWords has launched the new CTAs for Youtube Video Ads on mobile devices. Under the video, you can now see call-to-action buttons that can be adapted to fit the video ad. If you regularly use Youtube ads, then you definitely need to adopt these CTAs into your strategy.
Even though quite a large number of marketers are apprehensive when it comes to video marketing, there's no denying online video is the future. The success story that is YouTube proves how successful video is at grabbing people's attention and bringing them back for more. Along with blogging, you can use online video marketing to benefit your content strategy, here's how:
Do you keep watching videos online and debate whether you should start creating videos on your own site? Let us help you answer that debate - do it! In a fast-paced digital world, you need to be exploring this avenue of reaching your customers.