After recently hitting Elite status, it was only a matter of time until we were on to the next thing. That’s why we’re so excited to announce we’ve acquired Canadian HubSpot agency, Larmahil. From our humble beginnings as a HubSpot Partner in a small office with six people, today we’re expanding...Read More
Yesterday, the SEO-Twitter chat was centred around the news that Google has stopped listing rich snippet pages in the main SERP results. Previously, being featured in the snippet meant you were not only holding prime SERP real estate, but you were also listed in the regular results. No more.
HubSpot is well-known for offering an easy interface and seamless user experience. They’ve always kept the marketer at the centre of their platform - especially when it comes to updates. At INBOUND 19, Christopher O’Donnell, SVP of product at HubSpot, showcased some of the top ideas from customers that the company has now implemented in the platform.
We’re pretty huge Rand Fishkin fans at Digital 22. He was a guest on our podcast a couple of years ago and the guys that were on that episode still talk about it. So, we were more than happy to take part in SparkToro’s (Rand’s current venture) Google Ranking Factors survey. The survey asked 1,584 SEO professionals to share their thoughts on Google’s ranking systems and the different factors that influence results. We’ve had a chance to look over the survey results and put together a few key takeaways. Here we go.
Popular vloggers and YouTube stars have been shown to be more influential on young millennials and "The YouTube Generation", than traditional A-List celebrities, according to a study by Ipsos Connect.
I had never heard of TED talks until quite recently. But now I'm a big fan. They are valuable presentations which focus on all sort of topics. From 'What's so sexy about math?' to "Can you really tell if a kid is lying?" there is a wide variety of subjects. Here are some TED talks, every tech marketer should should watch.
There are so many chrome extensions out there. But, which are the best to use? I don't know about you but I tend to use the plugins that have been recommended to me. So, we thought it would be handy if we collected a list of the best chrome extensions for tech marketers. Some of the plugins mentioned below are used regularly in our office.
Last year, many SEO companies predicted 'voice search' was going to be huge in 2016. So, we decided to have a closer look at the current state of voice search and predict the potential implications voice search could have for SEO.
A couple of weeks ago, we wrote a blog about the amazing examples of artificial intelligence being used today. And we discovered lots of different types of AI. Google's RankBrain is an Al algorithm designed to help find the best search queries. Hospitals are even using AI software to assist doctors when diagnosing patients. The fastest rise in AI we found was the rise in intelligent software agents. From Siri to Cortana, more businesses are creating artificially intelligent agents to benefit their customers. The big question we have is: how do they work?
We're well aware of how fast, consumer tech moves these days - it seems only yesterday that Google announced their foray into mobile payments with Android Pay. Interestingly, we wouldn't be far off the mark - Android Pay was only fully rolled out in September last year and already it could be yesterday's news. Say hello to Google's 'Hands Free'.
Artificial Intelligence (or AI) is a term that is starting to come up more in tech conversation. As 2016 looks to be the year of the AI, we’re going to highlight some of the most incredible examples of artificial intelligence online so far.
Yesterday, we recognised there was major changes in our web rankings. Although many of these were positive, it made us wonder what sparked the sudden change. As we’ve been patiently waiting for the arrival of the real-time Penguin, we thought it had finally made its debut - however we were wrong. It was, in fact, the return of the Panda…
With the progress of mobile technology, consumers can now locate information in an instant. Google prides itself on finding relevant information for search enquiries and have introduced Customer Match, which they believe can help businesses benefit from ads with better context around the web.
Hubspot has traditionally avoided paid advertising, seeing it as out-dated and un-specific. When you see an ad declaring the possibility to look 50 years younger in 3 easy steps, you can see why they didn't favour such an unpersonal, out of context approach...
Have you ever felt like your business seems to be at the bottom of the search results no matter what you do? Whilst bigger companies with bigger budgets invest heavily and draw up huge marketing teams to perfect their strategy, it can often seem like an impossible task to attract leads from search when competing in a busy market. fortunately, this may be about to change...Phew!