An inbound marketing and HubSpot blog by marketers for marketers

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Digital 22 has acquired a Canadian HubSpot agency to extend its expertise

After recently hitting Elite status, it was only a matter of time until we were on to the next thing. That’s why we’re so excited to announce we’ve acquired Canadian HubSpot agency, Larmahil. From our humble beginnings as a HubSpot Partner in a small office with six people, today we’re expanding...

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  • SEO

    • SEO update: Rich snippet pages removed from main SERP listing.

    Yesterday, the SEO-Twitter chat was centred around the news that Google has stopped listing rich snippet pages in the main SERP results. Previously, being featured in the snippet meant you were not only holding prime SERP real estate, but you were also listed in the regular results. No more.

    2 min read
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  • Tech news

    • Introducing the new features in HubSpot Marketing Hub Enterprise

    HubSpot is well-known for offering an easy interface and seamless user experience. They’ve always kept the marketer at the centre of their platform - especially when it comes to updates. At INBOUND 19, Christopher O’Donnell, SVP of product at HubSpot, showcased some of the top ideas from customers that the company has now implemented in the platform.

    3 min read
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    Google Ranking Factors 2019
  • SEO

    • Google Ranking Factors 2019: 5 key takeaways

    We’re pretty huge Rand Fishkin fans at Digital 22. He was a guest on our podcast a couple of years ago and the guys that were on that episode still talk about it. So, we were more than happy to take part in SparkToro’s (Rand’s current venture) Google Ranking Factors survey. The survey asked 1,584 SEO professionals to share their thoughts on Google’s ranking systems and the different factors that influence results. We’ve had a chance to look over the survey results and put together a few key takeaways. Here we go.

    4 min read
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  • SEO

    • Google Hates SEO - So Why Bother with Inbound Marketing?

    Have you seen the screenshots going round of Google showing zero search returns for certain search queries? In case you missed them, here's another one:

    2 min read
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  • PPC

    • A Complete Guide To The New AdWords Interface

    If you’re anyone like me, you probably woke up to a surprise this morning when you discovered a complete new Adwords interface. That once crisp, minimal look, gone quicker than you can say “what happened?”

    7 min read
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  • SEO

    • Google Mobile First Search Index Launch & Other Google News

    We are close to the full launch of the Google mobile first search index, which was announced last year. And there's been some other news recently, in relation to Google ranking factors, which we've rounded up here.

    3 min read
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  • Tech news

    • Facebook Is Trialling The Return Of Auto-Play Sound On Videos

    Grab your headphones, unless you don't mind getting funny looks whilst sat on the bus. Auto-Play sound on videos is being trialed by Facebook and we aren't sure it's a great idea.  

    1 min read
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  • Tech news

    • The New York Times 36 Hours -x- Google Maps Planning Tool

    If you are in need of a little distraction in the office - or some inspiration for your next long weekend away - this tool produced by The New York Times and Google Maps is something else.

    1 min read
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  • Tech news

    • Facebook Live Now Has Ads & Instagram Launches Own Snapchat Stories

    At least in test form, for the time being, Facebook Live now allows the inclusion of ads after 5 minutes of live broadcasting. Meanwhile, Instagram has announced a familiar looking feature.

    1 min read
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  • Tech news

    • How Influential Are YouTube Stars? More Than Traditional Celebrities According To This Study

    Popular vloggers and YouTube stars have been shown to be more influential on young millennials and "The YouTube Generation", than traditional A-List celebrities, according to a study by Ipsos Connect.  

    2 min read
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  • Tech news

    • 10 TED Talks Every Tech Marketer Should Watch

    I had never heard of TED talks until quite recently. But now I'm a big fan. They are valuable presentations which focus on all sort of topics. From 'What's so sexy about math?' to "Can you really tell if a kid is lying?" there is a wide variety of subjects. Here are some TED talks, every tech marketer should should watch.

    2 min read
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  • Tech news

    • 11 Chrome Extensions That Make Tech Marketer's Lives Easier

    There are so many chrome extensions out there. But, which are the best to use? I don't know about you but I tend to use the plugins that have been recommended to me. So, we thought it would be handy if we collected a list of the best chrome extensions for tech marketers. Some of the plugins mentioned below are used regularly in our office. 

    3 min read
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  • PPC

    • How To Beat Internet Ad Blockers: 2016 Sees The RISE Of Ad Blocking

    This year, we're seeing a rise in online users using advert blockers. We have a closer look at the stats about ad blocking and discuss the best ways to beat internet ad blockers.

    4 min read
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  • SEO

    • Voice Search: Predictions and potential implications for SEO

    Last year, many SEO companies predicted 'voice search' was going to be huge in 2016. So, we decided to have a closer look at the current state of voice search and predict the potential implications voice search could have for SEO.

    4 min read
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  • Tech news

    • 5 Of The Best Kickstarter Campaigns For Marketing Professionals

    Kickstarter campaigns offer new inventions the perfect chance to find funding and lift off. As marketing professionals, we love new gadgets. So, we've found some of the best kickstarter campaigns for marketers...

    2 min read
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  • Tech news

    • How do intelligent software agents work? The rise of AI assistants

    A couple of weeks ago, we wrote a blog about the amazing examples of artificial intelligence being used today. And we discovered lots of different types of AI. Google's RankBrain is an Al algorithm designed to help find the best search queries. Hospitals are even using AI software to assist doctors when diagnosing patients. The fastest rise in AI we found was the rise in intelligent software agents. From Siri to Cortana, more businesses are creating artificially intelligent agents to benefit their customers. The big question we have is: how do they work?

    3 min read
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  • Tech news

    • Google To Introduce Hands-Free Payment App Called...Hands Free.

    We're well aware of how fast, consumer tech moves these days - it seems only yesterday that Google announced their foray into mobile payments with Android Pay. Interestingly, we wouldn't be far off the mark - Android Pay was only fully rolled out in September last year and already it could be yesterday's news. Say hello to Google's 'Hands Free'.

    2 min read
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  • Tech news

    • 7 Incredible Examples Of Online AI You Have Probably Experienced Already

    Artificial Intelligence (or AI)  is a term that is starting to come up more in tech conversation. As 2016 looks to be the year of the AI, we’re going to highlight some of the most incredible examples of artificial intelligence online so far.

    6 min read
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  • Tech news

    • Is Magento 2.0 good for Inbound Marketing?

    At the end of last year, Magento 2.0 was released. We look at what's new and answer the most important question of all: is Magento 2.0 good for Inbound Marketing?

    4 min read
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  • SEO

    • Panda is now part of Google’s core algorithm: What you need to know

    Yesterday, we recognised there was major changes in our web rankings. Although many of these were positive, it made us wonder what sparked the sudden change. As we’ve been patiently waiting for the arrival of the real-time Penguin, we thought it had finally made its debut - however we were wrong. It was, in fact, the return of the Panda…

    2 min read
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  • SEO

    • People don't like Google's new search interface for tablets

    Without making any announcements, Google Search had made some changes to its interface for tablet users. What do you think?

    2 min read
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  • PPC

    • Will Google 'Customer Match' benefit your paid search campaign?

    With the progress of mobile technology, consumers can now locate information in an instant. Google prides itself on finding relevant information for search enquiries and have introduced Customer Match, which they believe can help businesses benefit from ads with better context around the web.

    2 min read
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  • Tech news

    • The Facebook dislike button - bad for business?

    With Mark Zuckerberg announcing Facebook is working on a ‘dislike’ button, it makes you wonder what that could mean for small businesses.

    2 min read
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  • PPC

    • Put your money where your metrics are: How Hubspot's new Ad feature will simplify your investment and increase conversion

    Hubspot has traditionally avoided paid advertising, seeing it as out-dated and un-specific. When you see an ad declaring the possibility to look 50 years younger in 3 easy steps, you can see why they didn't favour such an unpersonal, out of context approach...

    2 min read
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  • Digital marketing

    • Google tests striking AdWord format that could give your local business priority

    Have you ever felt like your business seems to be at the bottom of the search results no matter what you do?  Whilst bigger companies with bigger budgets invest heavily and draw up huge marketing teams to perfect their strategy, it can often seem like an impossible task to attract leads from search when competing in a busy market. fortunately, this may be about to change...Phew!

    2 min read
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