An inbound marketing and HubSpot blog by marketers for marketers

Featured Story

The new HubSpot Marketplace for modules, apps and other cool stuff

HubSpot Modules. Apps and Integrations. WordPress plug-ins. Whatever it is that helps you get eek that little bit extra from your HubSpot platform... You can get hold of it in our new marketplace. What's in the Digital 22 Marketplace? All sorts! It's like a big box of HubSpot treats that help you...

Filter by:

Social media

How to create a social media strategy fit for 2022

“We’ll just send out a few tweets this month.” If I had a pound every time I heard that I definitely wouldn’t be sitting here writing this blog. You’d have found me on a private island enjoying a cocktail. Most of the world is on social media now after the year we’ve all had, which means it’s time to refine your strategy.

5 min read

social specialist tom cross why do you need a social strategy

Social media

The best answers to "Why do I need a social media strategy?"

Working in social media and digital marketing for so many years, I’ve heard a lot of misconceptions about social media. One of the biggest? Social media isn’t a marketing necessity, but more of a nice-to-have.

5 min read

Social media

Why social media marketing is an underrated tool in your Inbound strategy

When a social media campaign is creative and well-executed, it can be a powerful addition to your inbound marketing arsenal. With so many consumers using social media every day, this presents a great opportunity for businesses who want to reach and entice their online audience.

4 min read

Social media

I made a video every day in September and here's what happened

If you follow me on social media, you may have noticed I recently started posting videos.

2 min read

pageshot of 'How to plan and run an event - EP 31 - Digital 22' @ 2018-09-18-1425'46-244512-edited

Social media

How to Plan and Run an Event - Inbound After Hours - Ep. 31

There's a great deal to do when it comes to planning an event. Venue. Equipment. Live streaming. Refreshments. Sometimes, the biggest challenge can be nailing down a starting point and what to do next so that your event runs smoothly from start to finish.

27 min read

Social media

Facebook Algorithm Update: Were Marketers Right to Get Pissed Off?

The focus isn’t going to be off Facebook anytime soon. Mark Zuckerberg has been under the microscope recently but for marketers, it’s all about that ‘Meaningful Interactions’ update which has raised many questions about how things are going to work moving forward. It’s easy to see why there’s been such panic surrounding it - but should marketers really be frustrated about it in the first place?

5 min read

D22-Inbound-After-Hours-Facebook-Banner-3-650108-edited

Social media

Why We've Launched a Private Facebook Group

Meaningful interactions. The two words that have come up the most when we’re talking about Facebook and how Founder Mark Zuckerberg threw a spanner in the works - amidst the avalanche of criticism he’s been facing - by changing the Facebook algorithm not long ago.

6 min read

pageshot of 'Tips for INBOUND 18 - EP 32 - Digital 22' @ 2018-08-31-1445'23-285890-edited

Social media

Tips for INBOUND 18 - Inbound After Hours - Ep. 32

INBOUND 18 is edging closer and the guys here at Digital 22 are gearing up for yet another visit to Boston - and we have some helpful tips for those of you who will be flying out for the very first time.

1 min read

Screenshot 2018-08-30 at 14.05.16 - Display 1-374304-edited

Social media

What Facebook's 'Meaningful Interaction Update' Means for Inbound Marketers - Inbound After Hours - Ep. 28

It's the news that's dominated the world of social media for months and now marketers are bound to feel the effects of Facebook's dreaded algorithm change.

21 min read

Social media

J D Wetherspoon Getting Rid of Social Media Kinda Makes Sense. Should You Do it Too?

The near 1000-strong chain of UK pubs, J D Wetherspoon has announced it's shutting down all of its social media accounts. They'll be losing close to 150,000 followers on Facebook and Twitter instantly, which sounds like lunacy, so let's look into why it kinda makes sense and whether you should consider it too.

5 min read

Social media

Instagram Now Lets You Schedule Posts: What That Means for the Inbound Marketer

Social Media and Marketing Managers the world over, REJOICE! The Instagram Automation hook-ups are finally being rolled out! We've known about this since before INBOUND17 time but we're glad it's finally here. Here's why...

2 min read

Social media

The Facebook Algorithm Change: 6 Ways To Optimise Your Posts

With Facebook now boasting over 2 billion monthly active users to remain the most-used social media site, it comes as no surprise that it's seen as the perfect go-to platform for marketers and businesses looking to extend their reach. That's until Facebook founder Mark Zuckerberg steps in and throws a spanner in the works by revealing that the Facebook algorithm is changing and naturally, everyone is worried about what this can mean moving forward. So, despite the Facebook algorithm change, here are six ways you can optimise your posts.

4 min read

Social media

5 Ways You're Losing Social Leads with an Un-Optimised Landing Page

Social media is one of the best means to get brand new traffic to your site. Social posts and ads can be seen by your ideal audience, giving you the chance to attract new visitors and convert them into leads. But it’s easier said than done.

4 min read

Social media

Inbound After Hours Podcast - Episode 2 - Why Isn't Everyone Using Social Media Ads?

After taking months to finally get our act together and publish our first video podcast, we've been sure to follow it up with another installment. This week, Inbound After Hours is exploring the exciting world of Social Media Ads. Mark, Andrew, Paul and I recorded this just before a recent long-weekend and thought we'd try a new location in the office. Let us know what you think and how you're finding the world of social media ads in the comments below.

18 min read

Social media

The Brilliant New HubSpot Social Media Tools You'll Love

HubSpot didn't become the leading inbound marketing CRM without constantly working to improve their software. And now the social media management feature - already one of the key weapons in the HubSpot CRM arsenal - has received some brilliant new updates.

3 min read

Social media

How Important Is Social Media Content To Inbound Marketing?

As part of our run of posts focusing on the important role social media plays within inbound marketing, we dive in and discuss how important social media content is in relation to your wider inbound campaign. This is why it's one of the key inbound marketing resources.

4 min read

Social media

How To Make Your Business Stand Out On Facebook [FREE TIPS]

So many businesses are on Facebook. When there's over one billion active users, it's an obvious move to make sure you're on there so you can attract new customers and engage with your current ones. However, Facebook is a busy place and it's hard to be heard (especially by the right people). So, here's how to make your business stand out on Facebook, and what's great is most of these tips are free!

3 min read

Social media

Inbound Marketing Social Media Planning

We ran our own social experiments in Q3 2016 and thought we would share some of our findings and advice on inbound marketing social media planning to make sure your campaigns are a success. If you are starting your own inbound marketing campaign in the near future, read this blog post to get your social plan in order and then download our inbound starter pack.

4 min read

businesses with excellent customer service on twitter.png

Social media

10 Businesses Who Have Excellent Customer Service on Twitter

Thanks to social media, customers can reach out to businesses on Twitter and Facebook when they need help. It pays for businesses to have excellent customer service on social media because you can impress your customers and show you care. It gives you a chance to help an unhappy customer and turn a customer into a promoter of your brand. We've picked out some of the best businesses who have excellent customer service on Twitter.

3 min read

Social media

How over 50s use social media and the internet.

Facebook, Instagram, Snapchat, TikTok: younger generations are more likely to recognise and engage with these platforms. However, social media isn’t just for teens – the young at heart have also made their mark on the likes of Facebook and Instagram.

3 min read

Social media

6 Reasons You Should Advertise On Facebook

Facebook advertising is an excellent way of engaging with your target market. Especially when there are more than 1 billion active users on Facebook. By appearing in their newsfeed, you can attract new traffic and new customers. You can also retarget your current customers too. Here are the reasons why you really should consider advertising on Facebook.

2 min read

Social media

How To Make Social Media Part Of Your Inbound Marketing Strategy

Here's our 10 steps to make sure that your inbound marketing strategy includes a killer social media presence, in order to bring you maximum results.

4 min read

Social media

How Far Can Social Media Go? Stand Out With Your Tone Of Voice

This post discusses the consequences of having a company social media presence which goes too social. It also offers advice on how to stand out on social media by adapting your tone of voice and behaviour to maximum benefit.

2 min read

Social media

9 benefits of using Snapchat for marketing

Ready to feel old? It’s been 10 years since Snapchat found its way to millions of phones. Although some social media apps end up suffering from a slow, painful death (I’m looking at you MySpace and Vine), Snapchat has stood the test of time - even with TikTok bursting onto the scene.

5 min read

Social media

How Popular Is Twitter? Join The Discussion

Following predictions earlier in the year that 2016 would see the demise of the platform, a slew of unpopular changes by its developers and a general feeling of malaise amongst many users, we discuss a range of issues broadly addressing the question; "How popular is Twitter?"

3 min read

Social media

Facebook Got Around Ad Blockers... But They've Countered Already

A couple of days ago, Facebook managed to circumvent ad blockers by placing paid content into people's feeds amongst organic posts. But it took only TWO DAYS for the Adblock Plus community to block these too.

1 min read

Social media

What Makes A Good Facebook Landing Page?

The people you’re attracting from Facebook are brand new visitors who are at the beginning of the buyer’s journey. Don’t give them an excuse to leave your landing page!

3 min read

Social media

#RIPTwitter: Don't Freak Out About The Twitter Changes; It's Not All Bad

Over the weekend, there was a Twitter storm caused by the news released on Buzzfeed that Twitter was changing its algorithm. The new changes are supposed to affect the real-time timeline, and instead of showing real-time, it's going to show tweets that people would most like to see (so it'll be more like Facebook, in a way). The hashtag #RIPTwitter started to trend as a response to the news, clearly showing users' disapproval. Here's what you need to know about the Twitter changes and we discuss whether it should be viewed as 'bad news'.

2 min read

Social media

What the TWEET!? Twitter removes share counter from social widgets

Twitter removes share counter and people are up in arms!

2 min read

Social media

Facebook ad update gets local - here's what you need to know.

Facebook is continually working to improve its advertising services to help local businesses. Last year Facebook released awareness ads that displayed adverts to users in a local area aimed at improving awareness about a business and their services. Now, Facebook has released another handy tool to help businesses create relevant ads. Users can now create multiple local ads and gain more insight about potential customers in their area.

2 min read

increasing more visitors to your website with five fixes

SEO

How to attract more visitors to your website - 5 super simple methods

From implementing technical SEO to crafting tongue in cheek social posts, there are many ways to attract more visitors to your website—and more qualified visitors at that.

3 min read

Social media

Buttons, Badges and Benefits: This update will change how you run your Facebook Ad campaign

As the need for sincere customer engagement increases exponentially, Facebook has noticed that businesses often find it difficult to juggle sales enquiries with complaints and subsequently invest in multiple external programs to manage a Facebook campaign. Keen to take back some of the control and assist businesses build on customer engagement, they have developed a few new tools for businesses promoting a new product or service with an Ad.

2 min read

SEO

Does Social Media help SEO?

If you have searched specifically for an answer to the question "Does social media help SEO?" let’s start by giving you the quick answer. No, social media signals do not influence SEO directly.

2 min read

Social media

Facebook Instant Articles: users to get news in an instant

A billion people per day get their online news through Facebook and with this in mind the social media behemoth has released Facebook Instant Articles to make news articles easier to access.

2 min read

Social media

Meerkat stands up against the competition

A year ago, Meerkat was merely a concept in hibernation but Spring is here and it’s beady eyes widened at trendy Tex fest, South by Southwest (SXSW.)

1 min read

Social media

Twitter tips for businesses

So you have a twitter account, follow a few relevant people and have a couple of followers, you tweet every now and again but don’t know what else you can do? Here are some tips, ideas and examples of what not to and what to do!

1 min read

Social media

The Worst Advice We've Ever Heard About Social Media Marketing

As the internet is evolving and embracing new websites daily with people joining social media networks, there has been an undercurrent of online etiquette that has formed over the years. Here are some of the worst advice that we have heard about social media marketing:

3 min read

Social media

Can LinkedIn Really Benefit Your Business?

Admittedly I am new to the LinkedIn world, and before I started work at Digital22 I saw no need for it, it’s not for sharing pictures or chatting with friends. But for businesses and career forward people it couldn’t be more perfect. There are so many benefits to LinkedIn for a business I don’t know why everyone isn’t getting in on it. After extensive research I have come up with my top 5 benefits to businesses using LinkedIn.

2 min read

Not sure what service is right for you?

An inbound marketing and HubSpot blog by marketers for marketers

The new HubSpot Marketplace for modules, apps and other cool stuff

How to create a social media strategy fit for 2022

The best answers to "Why do I need a social media strategy?"

Why social media marketing is an underrated tool in your Inbound strategy

I made a video every day in September and here's what happened

How to Plan and Run an Event - Inbound After Hours - Ep. 31

Facebook Algorithm Update: Were Marketers Right to Get Pissed Off?

Why We've Launched a Private Facebook Group

Tips for INBOUND 18 - Inbound After Hours - Ep. 32

What Facebook's 'Meaningful Interaction Update' Means for Inbound Marketers - Inbound After Hours - Ep. 28

J D Wetherspoon Getting Rid of Social Media Kinda Makes Sense. Should You Do it Too?

Instagram Now Lets You Schedule Posts: What That Means for the Inbound Marketer

The Facebook Algorithm Change: 6 Ways To Optimise Your Posts

5 Ways You're Losing Social Leads with an Un-Optimised Landing Page

Inbound After Hours Podcast - Episode 2 - Why Isn't Everyone Using Social Media Ads?

The Brilliant New HubSpot Social Media Tools You'll Love

How Important Is Social Media Content To Inbound Marketing?

How To Make Your Business Stand Out On Facebook [FREE TIPS]

Inbound Marketing Social Media Planning

10 Businesses Who Have Excellent Customer Service on Twitter

How over 50s use social media and the internet.

6 Reasons You Should Advertise On Facebook

How To Make Social Media Part Of Your Inbound Marketing Strategy

How Far Can Social Media Go? Stand Out With Your Tone Of Voice

9 benefits of using Snapchat for marketing

How Popular Is Twitter? Join The Discussion

Facebook Got Around Ad Blockers... But They've Countered Already

What Makes A Good Facebook Landing Page?

#RIPTwitter: Don't Freak Out About The Twitter Changes; It's Not All Bad

What the TWEET!? Twitter removes share counter from social widgets

Facebook ad update gets local - here's what you need to know.

How to attract more visitors to your website - 5 super simple methods

Buttons, Badges and Benefits: This update will change how you run your Facebook Ad campaign

Does Social Media help SEO?

Facebook Instant Articles: users to get news in an instant

Meerkat stands up against the competition

Twitter tips for businesses

The Worst Advice We've Ever Heard About Social Media Marketing

Can LinkedIn Really Benefit Your Business?