After recently hitting Elite status, it was only a matter of time until we were on to the next thing. That’s why we’re so excited to announce we’ve acquired Canadian HubSpot agency, Larmahil. From our humble beginnings as a HubSpot Partner in a small office with six people, today we’re expanding...Read More
Working in social media and digital marketing for so many years, I’ve heard a lot of misconceptions about social media. One of the biggest? Social media isn’t a marketing necessity, but more of a nice-to-have.
When a social media campaign is creative and well-executed, it can be a powerful addition to your inbound marketing arsenal. With so many consumers using social media every day, this presents a great opportunity for businesses who want to reach and entice their online audience.
There's a great deal to do when it comes to planning an event. Venue. Equipment. Live streaming. Refreshments. Sometimes, the biggest challenge can be nailing down a starting point and what to do next so that your event runs smoothly from start to finish.
The focus isn’t going to be off Facebook anytime soon. Mark Zuckerberg has been under the microscope recently but for marketers, it’s all about that ‘Meaningful Interactions’ update which has raised many questions about how things are going to work moving forward. It’s easy to see why there’s been such panic surrounding it - but should marketers really be frustrated about it in the first place?
Meaningful interactions. The two words that have come up the most when we’re talking about Facebook and how Founder Mark Zuckerberg threw a spanner in the works - amidst the avalanche of criticism he’s been facing - by changing the Facebook algorithm not long ago.
The near 1000-strong chain of UK pubs, J D Wetherspoon has announced it's shutting down all of its social media accounts. They'll be losing close to 150,000 followers on Facebook and Twitter instantly, which sounds like lunacy, so let's look into why it kinda makes sense and whether you should consider it too.
Social Media and Marketing Managers the world over, REJOICE! The Instagram Automation hook-ups are finally being rolled out! We've known about this since before INBOUND17 time but we're glad it's finally here. Here's why...
With Facebook now boasting over 2 billion monthly active users to remain the most-used social media site, it comes as no surprise that it's seen as the perfect go-to platform for marketers and businesses looking to extend their reach. That's until Facebook founder Mark Zuckerberg steps in and throws a spanner in the works by revealing that the Facebook algorithm is changing and naturally, everyone is worried about what this can mean moving forward. So, despite the Facebook algorithm change, here are six ways you can optimise your posts.
Social media is one of the best means to get brand new traffic to your site. Social posts and ads can be seen by your ideal audience, giving you the chance to attract new visitors and convert them into leads. But it’s easier said than done.
After taking months to finally get our act together and publish our first video podcast, we've been sure to follow it up with another installment. This week, Inbound After Hours is exploring the exciting world of Social Media Ads. Mark, Andrew, Paul and I recorded this just before a recent long-weekend and thought we'd try a new location in the office. Let us know what you think and how you're finding the world of social media ads in the comments below.
HubSpot didn't become the leading inbound marketing CRM without constantly working to improve their software. And now the social media management feature - already one of the key weapons in the HubSpot CRM arsenal - has received some brilliant new updates.
As part of our run of posts focusing on the important role social media plays within inbound marketing, we dive in and discuss how important social media content is in relation to your wider inbound campaign. This is why it's one of the key inbound marketing resources.
So many businesses are on Facebook. When there's over one billion active users, it's an obvious move to make sure you're on there so you can attract new customers and engage with your current ones. However, Facebook is a busy place and it's hard to be heard (especially by the right people). So, here's how to make your business stand out on Facebook, and what's great is most of these tips are free!
We ran our own social experiments in Q3 2016 and thought we would share some of our findings and advice on inbound marketing social media planning to make sure your campaigns are a success. If you are starting your own inbound marketing campaign in the near future, read this blog post to get your social plan in order and then download our inbound starter pack.
Thanks to social media, customers can reach out to businesses on Twitter and Facebook when they need help. It pays for businesses to have excellent customer service on social media because you can impress your customers and show you care. It gives you a chance to help an unhappy customer and turn a customer into a promoter of your brand. We've picked out some of the best businesses who have excellent customer service on Twitter.
Facebook, Instagram, Snapchat, TikTok: younger generations are more likely to recognise and engage with these platforms. However, social media isn’t just for teens – the young at heart have also made their mark on the likes of Facebook and Instagram.
Facebook advertising is an excellent way of engaging with your target market. Especially when there are more than 1 billion active users on Facebook. By appearing in their newsfeed, you can attract new traffic and new customers. You can also retarget your current customers too. Here are the reasons why you really should consider advertising on Facebook.
This post discusses the consequences of having a company social media presence which goes too social. It also offers advice on how to stand out on social media by adapting your tone of voice and behaviour to maximum benefit.
Ready to feel old? It’s been 10 years since Snapchat found its way to millions of phones. Although some social media apps end up suffering from a slow, painful death (I’m looking at you MySpace and Vine), Snapchat has stood the test of time - even with TikTok bursting onto the scene.
Following predictions earlier in the year that 2016 would see the demise of the platform, a slew of unpopular changes by its developers and a general feeling of malaise amongst many users, we discuss a range of issues broadly addressing the question; "How popular is Twitter?"
A couple of days ago, Facebook managed to circumvent ad blockers by placing paid content into people's feeds amongst organic posts. But it took only TWO DAYS for the Adblock Plus community to block these too.
Over the weekend, there was a Twitter storm caused by the news released on Buzzfeed that Twitter was changing its algorithm. The new changes are supposed to affect the real-time timeline, and instead of showing real-time, it's going to show tweets that people would most like to see (so it'll be more like Facebook, in a way). The hashtag #RIPTwitter started to trend as a response to the news, clearly showing users' disapproval. Here's what you need to know about the Twitter changes and we discuss whether it should be viewed as 'bad news'.
Facebook is continually working to improve its advertising services to help local businesses. Last year Facebook released awareness ads that displayed adverts to users in a local area aimed at improving awareness about a business and their services. Now, Facebook has released another handy tool to help businesses create relevant ads. Users can now create multiple local ads and gain more insight about potential customers in their area.
As the need for sincere customer engagement increases exponentially, Facebook has noticed that businesses often find it difficult to juggle sales enquiries with complaints and subsequently invest in multiple external programs to manage a Facebook campaign. Keen to take back some of the control and assist businesses build on customer engagement, they have developed a few new tools for businesses promoting a new product or service with an Ad.
As the internet is evolving and embracing new websites daily with people joining social media networks, there has been an undercurrent of online etiquette that has formed over the years. Here are some of the worst advice that we have heard about social media marketing:
Admittedly I am new to the LinkedIn world, and before I started work at Digital22 I saw no need for it, it’s not for sharing pictures or chatting with friends. But for businesses and career forward people it couldn’t be more perfect. There are so many benefits to LinkedIn for a business I don’t know why everyone isn’t getting in on it. After extensive research I have come up with my top 5 benefits to businesses using LinkedIn.