After recently hitting Elite status, it was only a matter of time until we were on to the next thing. That’s why we’re so excited to announce we’ve acquired Canadian HubSpot agency, Larmahil. From our humble beginnings as a HubSpot Partner in a small office with six people, today we’re expanding...Read More
What sort of SEO methods are you using in your business? If you love being Google's favourite child and play by the book, you're doing White Hat SEO and follow the guidelines. If you're a bit of a rulebreaker and try to trick Google, you're using Black Hat techniques.
Google has always wanted to give its searchers exactly what they’re looking for, right when they’re looking for it – without disruptions. The more seamless the search experience is, the more likely searchers will want to use Google. Right?
Core Web Vitals. A phrase all of you SEOs are going to have to put up with for the foreseeable because you guessed it - Google is rolling out another algorithm update. 🥲 That's why on this week's episode of Trending Upwards, Digital 22's Tiff and Adrian run through what you need to know about Core Web Vitals.
Struggling with your SEO strategy? Not sure how to combat client requests? Feel like hitting Google with a dropkick when there's an unexpected algorithm update? I feel you. We managed to get Danielle and Tiff from our SEO team to sit down and discuss how they overcome these challenges in their inaugural Trending Upwards podcast.
There’s no doubt you have concerns and questions about what’s next for your business. We’re in an unprecedented situation and the coronavirus pandemic has already impacted many individuals and businesses. To do our bit, we decided to bring along five industry leaders for our webinar series: helping marketing and sales professionals navigate the challenges caused by COVID-19.
Yesterday, the SEO-Twitter chat was centred around the news that Google has stopped listing rich snippet pages in the main SERP results. Previously, being featured in the snippet meant you were not only holding prime SERP real estate, but you were also listed in the regular results. No more.
We’re pretty huge Rand Fishkin fans at Digital 22. He was a guest on our podcast a couple of years ago and the guys that were on that episode still talk about it. So, we were more than happy to take part in SparkToro’s (Rand’s current venture) Google Ranking Factors survey. The survey asked 1,584 SEO professionals to share their thoughts on Google’s ranking systems and the different factors that influence results. We’ve had a chance to look over the survey results and put together a few key takeaways. Here we go.
Following the Cambridge Analytica scandal, we were talking in the office about how much the likes of Facebook, Twitter, LinkedIn and Google etc really know about us. I've worked in digital marketing for over a decade so I am aware they know a lot, but I was still shocked by the level of detail I uncovered when I really looked into it for myself. From audio files of my wife and son that we never chose to record to knowing where my son goes to nursery and how many times I stopped at McDonald's when on the road with work, they know a hell of a lot.
This week we have a very special guest on the show, Cyrus Shepard, former SEO head at the software company Moz. Find out all about his time at Moz and his rise to lead SEO, but also find out about what you need to know about developing a career as an SEO and the latest emerging trends within the SEO industry. If you are looking at getting into SEO, this is the podcast episode for you. Cyrus Shepard offers lots of advice for aspiring SEO's.
When I went to BrightonSEO last year, some of the speakers said link building wasn’t important anymore. They said it was not a significant ranking factor and we should be focusing our attentions on other factors. However, other speakers, (and I agree too,) believe link building continues to play a crucial part in SEO. In this post, you will learn why I think second tier links are important. I’ll show you some examples and tell you how you can get more secondary links to improve your rankings and your traffic.
When we started Inbound After Hours, we had a chat about all the amazing people we could get on the show. This week we are delighted that the person on the very top of that list is on the show, Rand Fishkin (Founder and Former CEO of Moz). We chatted to Rand at the Inbound conference in Boston and about his experiences selling, and marketing Moz when it was an agency versus now as a SaaS company, why he speaks at events, what the major SEO talking points are today, what's next for Rand and much more.
Wow - this week we have another huge guest from the digital marketing world - best selling author and Co-Founder of Crazy Egg & Hello Bar: Neil Patel! In this episode with speak to Neil about SEO, content marketing and other digital marketing tactics working today.
Our final guest from our visit to HubSpot HQ in Boston was Matthew Barby (Head of Growth & SEO at HubSpot). Matt is very well respected in the SEO industry so we quizzed him about SEO in 2017 to get viewers trusted advice on what works today, and what will work tomorrow...
The HubSpot CMS Hub offers a great website platform for any organisation looking to merge its website and marketing efforts. It’s not your average CMS. HubSpot’s fully-integrated, flexible and user-friendly solutions are an inbound marketer’s dream come true.
For the third episode of Inbound Answered, I answer 3 insightful viewer questions in the video (and transcript) below. The questions I tackled this week are: Is my SEO agency ripping me off? What tone should I use in my workflows? How do I do SEO in 2017?
If you use pop-ups and interstitial pages on your mobile sites, your SERP ranking will take a hit from Google. The change has gone live this week and site owners need to check they are compliant with the rule change.
According to a recent news article by theSEMPost, you don't have to be on Page One to get your blog/page into a featured snippet. It was believed that you needed to be on page one in SERPs to have any hope of being in a featured snippet but there's evidence that Google has been pulling answers from page two as well. If this is true, then it means you have a greater chance of getting featured even if you've not made it onto the first page yet.
On 23 September 2016, Google launched real-time Penguin. For SEOs who closely follow Google news, this has been an updaten we've been waiting a long time for. The first rumours of real-time Penguin were that it was going to launch at the end of 2015 but nothing happened. Now real-time is finally here. Learn how it will affect your rankings.
With a little dedicated time and effort, this method will really boost your SEO strategy by building backlinks easily and methodically. These add up and compound into boosting the success of your wider inbound strategy. Read on to see why and how to do it.
Another aspect of the super-fast AMP project is Landing Pages. The community has now also introduced A/B testing of AMP pages to allow further development and improved user experience, with the end result of improved conversions for site owners.
AMP stands for Accelerated Mobile Pages. You need it in order to offer the fastest mobile load speed and user experience so that you can harness improved click-through benefits when Google rolls out AMP fully, later this year. Implementing AMP can be as easy as enabling a plug-in on Wordpress or adding additional code to your site.
Hot on the heels of our earlier blog post about how Google has been changing their SERP layout and algorithms, they have confirmed that AMP pages will expand beyond the "top stories" before the end of the year. They will be shown by including the logo in the result.
It has been six months since we blogged about the development of Google's RankBrain and how it could impact SEO practice. As Steph advocated at the time, it is best to follow your usual practices and put creating high quality content and copy at the top of your hit list. Here's why.
Offering unique value in your content - whatever form it comes in - is vital if you want to impact your bottom line and drive up conversions. In the few minutes it will take to read this post you'll have a better idea of how to add unique value to your online content.
Relevancy is key when looking for outreach opportunities. Whilst your gut instinct will be to always reach out to high domain authority and busy traffic sites, sometimes you have to ask yourself: are those sites relevant to my website?
Anchor texts are important for the SEO of your site. They have multiple functions but they are extremely beneficial in the eyes of Google (as long as, you use them correctly!). Learn what anchor texts are and how you can use them effectively.
When you're working on increasing your domain authority (DA), it can be frustrating when you notice a massive and sudden decline. Seeing a small dip of 1-5 points isn't usually a big deal (updates can make your authority fluctuate).
What exactly can you do to make sure you have an efficient website design? O nce the preserve of sport scientists and the overly statistical football fan, heatmaps are now a widely popular web analytics tool. We have put together a list of 9 reasons why heatmap analysis is an essential part of modern web design.
We've covered how content is an important aspect of the inbound methodology, we've introduced Schema Markup as a concept. Now it's time to show you how to implement Schema Markup on your blog to drive more traffic to your website.
Last year, many SEO companies predicted 'voice search' was going to be huge in 2016. So, we decided to have a closer look at the current state of voice search and predict the potential implications voice search could have for SEO.
Google has announced there will be a new mobile friendly update this year. Sites that are mobile responsive will likely see a boost in their rankings as a result of the new update. If your site isn't mobile friendly, then here is how you can boost your site's mobile friendliness.
Today's online searchers are impatient. We can't blame them, faster internet connection and mobile technology has spoiled them. This means your site load speed can't be lazy, it needs to be fast, otherwise you're going to lose sales to your competitors.
Anchor texts play an important role in SEO and they can help improve your search engine rankings. But if they're abused, over optimised anchor text can negatively impact them. This is how you can fix it before Google hits your site.
Google is very clever and can detect when you’re trying to cheat to get a higher ranking. Stuffing page content with keywords and key phrases is what people do when they want their site to get a high ranking for a popular search term. When this is done it is known as keyword stuffing.
Over the weekend, the SEO community was abuzz with the latest changes Google has been rolling out. Google has removed sidebar ads from the right side of search results and now they’ll just be up to four on top (and/or at the bottom). As this is quite a dramatic change, we’re going to have a closer look and discuss what this could mean for the future of SEO & PPC.
This month, Amit Singhal will be retiring from the Head of Google Search and will be replaced by Google's Head of Machine Learning, John Giannandrea. Google's decision to choose AI chief Giannandrea as the new Head of Search, suggests the search engine is going in a new direction in how they will perform future online searches.
What exactly can you do to make sure you have a credible website? D o you ever land on a website and you’re instantly put off and can’t wait to close it down? Have you considered visitors might be doing the same to your page?
The authority of your website domain is a strong signaling factor that shows how successfully your website is performing. The higher the authority, the better. As competition continues to grow more fierce between tech businesses online, it's critical to keep your domain authority (DA) high to stay ahead of the competition.
Yesterday, we recognised there was major changes in our web rankings. Although many of these were positive, it made us wonder what sparked the sudden change. As we’ve been patiently waiting for the arrival of the real-time Penguin, we thought it had finally made its debut - however we were wrong. It was, in fact, the return of the Panda…
If you want your business to grow and bring in more profit, you need to be willing to adapt and improve your marketing reach. But where do you even start? We have rounded up some quick tips for improving your marketing reach and how to attract more visitors overall.
You often hear about Google's 200+ ever changing ranking factors and the challenges these present to SEOs, business owners and marketing professionals. Personally I think talking about all 200+ factors is overkill. I believe for a lot of businesses real results can be found by managing just 22. With commentary from industry leaders from at HubSpot, Kissmetrics, Go Compare and eBuyer to name a few , unless you plan to be an SEO guru, this is the only Google ranking factors list you'll ever need to read!
Google has confirmed it’s developing an artificial intelligence algorithm called RankBrain as part of it's overall ranking algorithm to help results rank 'more naturally'. Hearing the words ‘artificial intelligence’ doesn’t always inspire positive connotations. Films like Ex Machina (2015), I, Robot (2004) and Hal from 2001: Space Odyssey (1968) have fed an irrational fear toward AI. So, what is Google Rankbrain and should we be afraid?
We knew it would return eventually. Every year since it's release, Google's Penguin update has been shaking up people's rankings by stamping down on spammy sites. As of yet, there's no official date but Gary Illes from Google has suggested there will be a new, permanent Penguin update by the end of the year.
How To Attract Visitors To Your Website - 5 Super Simple But Effective Methods You have created a brand new website and you’re sat waiting for visitors to come, but you might be disappointed. Launching a website doesn’t mean your website will attract more visitors. You need to help people find you by increasing your site’s visibility.
Benefits of Infographics: 7 Ways to Boost Your Audience (View Full Infographic below) You’ve got some compelling data, or some exciting statistics that you can’t wait to show the world and after messing around in excel it still looks pretty boring.
Over the years, many misconceptions about SEO have appeared. Everyone can do SEO, if you're not getting immediate results then there's something wrong with your SEO strategy, SEO is a scam - do any of these sound familiar? These false comments can be very harmful to your current marketing strategies if you fall victim to them. Do you remember our popular blog post The Definitive List of SEO Myths? Now let's have a look at the most common misconceptions of SEO so you don't get taken down by the wrong facts.
When you set out to build a website, you obviously focus on things like the content, the ease of use and user experience as well as the look of your homepage. All honorable mentions and whilst very important, they will have considerably less influence on unique, organic traffic when compared to your sites authority.
If you want to enjoy lofty search rankings that bring in hordes of unique visitors, you'll need a strong and robust site. Here are the 5 fundamentals you must consider. Start today and inject your site with a shot of adrenaline.
If you have built a new website, it is worthwhile checking that the SEO basics are in place in order to improve its search engine visibility. Whilst each website is unique and may have different areas to optimise, there are a few common updates to put into place as soon as possible, to give the website the best possible start for improving its visibility in the search engine listings from the outset. We have put these together in our SEO checklist for business owners below.
In the same way you don’t need to be a plumber to know when your washing machine is overflowing, you don’t need to be a web expert to know when your website isn’t performing well in the search engine results. Luckily, a poor performing website won’t leave you with a flooded kitchen, but it could waste your web design investment and a valuable opportunity to generate constant leads.
Setting up a new website section or blog is exciting. However, before you can really get started, you’ll need to choose between a subdomain or a subdirectory structure. This can be a puzzling decision that stops you in your tracks. To help you make a more informed choice we’ve put together the pros and cons of both.
Nearly every blog in the digital marketing sphere has a post about SEO myths. Whether it's “10 SEO myths I hate”, “5 SEO Myths in 2015 or “15 SEO myths from the experts”. These blog posts are popular and for good reason. There is a lot of rubbish on the web about SEO and even major publishers provide terrible advice on SEO. Therefore people want to be educated on what is great advice and what is going to land them in a world of pain.
A common question people brand new to digital marketing ask is: “If we start an AdWords PPC campaign through Google, will it aid our SEO?” A common misconception is that if you pay Google, it will help you out organically. Thankfully that isn’t the case, Google doesn’t give ANY preference to websites that run PPC campaigns when it comes to organic listing.
What is duplicate content? Duplicate content is not a complex subject as some would have you believe, it is simply defined by me as two (or more) pieces of the same content which appear on different pages on the Internet. In terms of internal duplicate content there are many reasons this can happen such as: