How to develop an SEO strategy that's actually effective

,

Inbound marketing

How to develop an SEO strategy that's actually effective

Wading through never-ending articles that bombard you with hundreds of sweeping and unspecific...

TRENDING UPWARDS: How to choose an SEO agency

Most of the time, we hire people to help with search because we're unsure how the mystery of...

[Free Template] A simple guide to effective keyword research

Keyword research forms the foundation of any inbound marketing campaign, and much like in...

TRENDING UPWARDS: Thin content - why it's never a good idea

Ever been on a website, clicked on a page and only found a handful of words on the page before...

2 min read

SEO

9 things that will damage your domain authority & how to avoid them

When you're working on increasing your domain authority (DA), it can be frustrating when you...

TRENDING UPWARDS: Black Hat vs White Hat link building

What sort of SEO methods are you using in your business? If you love being Google's favourite...

2 min read

SEO

SEO Insider scoop: Let's talk about Core Web Vitals

Google has always wanted to give its searchers exactly what they’re looking for, right when...

TRENDING UPWARDS: How vital is... Core Web Vitals?

Core Web Vitals. A phrase all of you SEOs are going to have to put up with for the foreseeable...

TRENDING UPWARDS: Intro to SEO

Struggling with your SEO strategy? Not sure how to combat client requests? Feel like hitting...

Coronavirus marketing

COVID-19 challenges webinar - the impact of coronavirus on organic search.

There’s no doubt you have concerns and questions about what’s next for your business. We’re in...

SEO update: Rich snippet pages removed from main SERP listing.

Yesterday, the SEO-Twitter chat was centred around the news that Google has stopped listing rich...

2 min read

SEO

SEO basics: what keywords to target on a page?

Originally Written: Apr 2013Updated: Nov 2019 At Digital 22, we’ve been utilising and honing our...

Google Ranking Factors 2019: 5 key takeaways

We’re pretty huge Rand Fishkin fans at Digital 22. He was a guest on our podcast a couple of...

What Does Google Know About You? I was Shocked Even as a Digital Marketer

Following the Cambridge Analytica scandal, we were talking in the office about how much the...

Google Hates SEO - So Why Bother with Inbound Marketing?

Have you seen the screenshots going round of Google showing zero search returns for certain...

Interview with Cyrus Shepard - Inbound After Hours - Ep. 22

This week we have a very special guest on the show, Cyrus Shepard, former SEO head at the...

18 min read

SEO

The Incredible Benefits Of Second Tier Links For Your SEO Campaign

When I went to BrightonSEO last year, some of the speakers said link building wasn’t important...

Interview With Rand Fishkin From Moz: Marketing, Conferences & SEO - Inbound After Hours - Ep. 15

When we started Inbound After Hours, we had a chat about all the amazing people we could get on...

Content Marketing & SEO with Neil Patel - Inbound After Hours - Ep 13

Wow - this week we have another huge guest from the digital marketing world - best selling...

SEO in 2017 & Beyond with Matthew Barby (Global Head of Growth & SEO at HubSpot) - Inbound After Hours - Ep 11

Our final guest from our visit to HubSpot HQ in Boston was Matthew Barby (Head of Growth & SEO...

23 min read

SEO

Do big companies use search engines to pick suppliers?

This is a question which I actually get asked a lot, and each time I get asked, it literally...

2 min read

SEO

Can the HubSpot CMS help SEO?

The HubSpot CMS Hub offers a great website platform for any organisation looking to merge its...

Is My SEO Agency Ripping Me Off (And Much More) - Inbound Answered #3 [Video]

For the third episode of Inbound Answered, I answer 3 insightful viewer questions in the video...

Our Best Inbound Marketing Resources Put Together In One List

To save some time, we've put together this list of resources and downloads, all from our own...

6 Sources To Stay Ahead Of The Digital Marketing Curve

To help you stay ahead of the digital marketing curve, we've collated a list of 6 places you...

Google Mobile First Search Index Launch & Other Google News

We are close to the full launch of the Google mobile first search index, which was announced...

3 min read

SEO

Google Now Gives A Boost To HTTPS Sites

Google is continuously trying to improve their search results. They use countless ranking...

1 min read

SEO

Mobile Pop-Up & Interstitial Penalty On Google Is Here; AND IT'S LIVE!

If you use pop-ups and interstitial pages on your mobile sites, your SERP ranking will take a...

1 min read

SEO

Everything You Need To Know About Onpage Optimisation

There are many factors that contribute to a well-optimised website, in terms of onpage...

8 min read

SEO

Why You Need To Aim For Featured Snippets

According to a recent news article by theSEMPost, you don't have to be on Page One to get your...

3 min read

SEO

Google Will Switch To Mobile First Index

Big changes are afoot at Google, as mobile sites will be indexed before desktop. This means...

The Truth About SEO In 2016

Cut through the hyperbole, scaremongering and false proclamations with this statistical analysis...

7 min read

SEO

An Update On Schema Markup: The Latest Headlines

In case you missed them or don't have the time to read their own in-depth lowdown, here's a...

3 min read

SEO

Google Launches Real-Time Penguin 4.0: How It Affects SEO

On 23 September 2016, Google launched real-time Penguin. For SEOs who closely follow Google...

2 min read

SEO

Google Offering A "Make This Mobile Friendly" Option

What was once a potential SEO opportunity is now a service offered to users by Google. But you...

How To Optimise For Google's More Visual Results Page

In the past few days, Google has announced, via a short Google+ post, that mobile search results...

How Do Bots And Social Media Disrupt SEO?

Growing organic presence is still number one priority for sales and marketing teams the world...

Boosting SEO By Building Backlinks Easily

With a little dedicated time and effort, this method will really boost your SEO strategy by...

How To Target Rich Snippets & Rich Cards

Given the ever more visual presentation of Google's top results, it's more vital than ever that...

3 min read

SEO

Round-Up Of Recent Google Updates

There have been a lot of changes in the way Google works over the summer months and things...

3 min read

SEO

Benefits Of AMP Landing Pages & A/B Testing

Another aspect of the super-fast AMP project is Landing Pages. The community has now also...

2 min read

SEO

SEO Tips: Choose Your Battles When Fixing Crawl Errors

If you find that the crawl errors for your site are so numerous that you aren't sure where to...

2 min read

SEO

Pop-Ups & Interstitials On Mobile Searches Will Be Devalued By Google

In their drive to improve user experience, Google will devalue mobile sites which feature...

What Is AMP? Do You Need It? And How To Implement It

AMP stands for Accelerated Mobile Pages. You need it in order to offer the fastest mobile load...

6 min read

SEO

Fully AMP Results Pages On Google Are Coming

Hot on the heels of our earlier blog post about how Google has been changing their SERP layout...

2 min read

SEO

Moz Keyword Explorer Update

The Moz Keyword Explorer has undergone an update.

1 min read

SEO

10 Ways To Improve SEO For Local Listing Of An eCommerce Site

Here's how to improve your Search Engine Optimisation techniques for your eCommerce site. This...

How To Target Google Micro Moments To Boost Inbound Marketing

If you want to boost your inbound marketing results, you wouldn't be alone in thinking that...

Improving SEO With Knowledge Graph Optimisation

Using Knowledge Graph Optimisation to help improve your Search Engine Optimisation technique is...

2 min read

SEO

Have There Been Two Google Algorithm Updates In A Week?

Nothing has been confirmed in terms of any Google algorithm update, but there has been some...

2 min read

SEO

Google RankBrain Is Nothing To Fear

It has been six months since we blogged about the development of Google's RankBrain and how it...

2 min read

SEO

7 Quick Wins For Boosting Homepage Conversion

Your homepage is one of the most visited pages on your entire site. It needs to look...

3 min read

SEO

Why You Need Unique Value In Your Content And How To Get It

Offering unique value in your content - whatever form it comes in - is vital if you want to...

2 min read

SEO

Link Relevance: Why Relevancy Matters For SEO Optimisation

Relevancy is key when looking for outreach opportunities. Whilst your gut instinct will be to...

2 min read

SEO

Google Mobile Friendly Update In May 2016 Has HAPPENED

A couple of months ago, Google announced they were going to release a new mobile friendly update...

1 min read

SEO

What Is Anchor Text? Why Your Hyperlink Text Matters To Google

Anchor texts are important for the SEO of your site. They have multiple functions but they are...

9 Reasons Heatmap Analysis Is An Essential Part Of Modern Web Design

What exactly can you do to make sure you have an efficient website design? O nce the...

3 min read

SEO

How To Implement Schema Markup On Your Blog To Drive Traffic

We've covered how content is an important aspect of the inbound methodology, we've introduced ...

3 min read

SEO

What Is Schema Markup? Learn The Language And Stay Competitive.

There is a lot of talk about Schema Markups and how exactly they're used by all the big search...

Voice Search: Predictions and potential implications for SEO

Last year, many SEO companies predicted 'voice search' was going to be huge in 2016. So, we...

4 min read

SEO

The 6 Step Process To Boosting Your Site's Mobile Friendliness

Google has announced there will be a new mobile friendly update this year. Sites that are mobile...

3 min read

SEO

Google Announces New Mobile Friendly Update: How It Will Impact You

Google has announced they will be releasing a new mobile friendly update this year which will...

1 min read

SEO

Site Load Speed Is Impacting Your Sales: 8 Tips To Speed Up Your Site

Today's online searchers are impatient. We can't blame them, faster internet connection and...

3 min read

SEO

3 Quick Ways To Optimise A Google Knowledge Graph To Drive More Traffic

Using Google's Knowledge Graph can help send more organic traffic to your website. Learn how you...

3 min read

SEO

Over Optimised Anchor Text Is Harming Your Rankings: 4 Ways To Fix It

Anchor texts play an important role in SEO and they can help improve your search engine...

3 min read

SEO

SEO 101: How to Spot Keyword Stuffing and Protect your Ranking Page

Google is very clever and can detect when you’re trying to cheat to get a higher ranking....

Google Has Removed Sidebar Ads: What This Means For SEO & PPC

Over the weekend, the SEO community was abuzz with the latest changes Google has been rolling...

2 min read

SEO

New Direction For Google? New Head Of Search From AI Department

This month, Amit Singhal will be retiring from the Head of Google Search and will be replaced by...

5 Natural Ways To Boost The Number Of Links To Your Site

We talk a lot about how external links can benefit your SEO ranking. As Google gives higher...

Do You Have A Credible Website? Check These 5 Things To Be Sure

What exactly can you do to make sure you have a credible website? D o you ever land on a...

4 min read

SEO

7 super effortless ways to improve your website domain authority

The authority of your website domain is a strong signaling factor that shows how successfully...

Panda is now part of Google’s core algorithm: What you need to know

Yesterday, we recognised there was major changes in our web rankings. Although many of these...

People don't like Google's new search interface for tablets

Without making any announcements, Google Search had made some changes to its interface for...

Improve Your Marketing Reach And Attract More Visitors

If you want your business to grow and bring in more profit, you need to be willing to adapt and...

3 min read

SEO

Forget 200! These Are 22 Google Ranking Factors You Need To Know

You often hear about Google's 200+ ever changing ranking factors and the challenges these...

What is Google RankBrain? Should we be afraid?

Google has confirmed it’s developing an artificial intelligence algorithm called RankBrain as...

Watch out SEOs: new Penguin update before the end of 2015?

We knew it would return eventually. Every year since it's release, Google's Penguin update has...

How to attract more visitors to your website - 5 super simple methods

From implementing technical SEO to crafting tongue in cheek social posts, there are many ways...

Benefits Of Infographics: 7 Ways To Boost Your Audience

Benefits of Infographics:7 Ways to Boost Your Audience (View Full Infographic below) ...

2 min read

SEO

6 major misconceptions about SEO you need to avoid

Over the years, many misconceptions about SEO have appeared. Everyone can do SEO, if you're not...

3 min read

SEO

5 ways to build an authority website and electrify your site visits

When you set out to build a website, you obviously focus on things like the content, the ease of...

Your website is weak. Use these 5 techniques to make it bulletproof

If you want to enjoy lofty search rankings that bring in hordes of unique visitors, you'll need...

2 min read

SEO

Why businesses need SEO and how it can benefit you [SlideShare]

Do you have website but nobody is finding it? The World Wide Web is a big place and if you...

4 min read

SEO

12 Point SEO Checklist for Business Owners: The Basics

If you have built a new website, it is worthwhile checking that the SEO basics are in place in...

3 min read

SEO

When should I invest in SEO? 7 Signs That The Time Is Right

In the same way you don’t need to be a plumber to know when your washing machine is overflowing,...

4 min read

SEO

SEO Benefits: Subdomain or Subfolder?

Setting up a new website section or blog is exciting. However, before you can really get...

Does Social Media help SEO?

If you have searched specifically for an answer to the question "Does social media help SEO?"...

2 min read

SEO

The DEFINITIVE list of SEO Myths

Nearly every blog in the digital marketing sphere has a post about SEO myths. Whether it's “10...

Does PPC Help SEO?

A common question people brand new to digital marketing ask is: “If we start an AdWords PPC...

2 min read

SEO

Apple Bot confirmed. Is an Apple Search Engine in the pipeline?

Apple has now confirmed Apple Bot, but what is its intention? It is unclear if Apple plans on...

1 min read

SEO

Analyse this: Search Analytics Report goes live in Google Webmaster Tools

It’s official, Google has finally unveiled its latest Search Analytics Report as a part of...

11 Video SEO Tips And Secrets To Improve Rank And User Experience

Even though you have been investing a large chunk of your budget in producing videos, they don't...

2 min read

SEO

Intermediate SEO: What Is Duplicate Content And How Can It Be Solved?

What is duplicate content? Duplicate content is not a complex subject as some would have you...

2 min read

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Do it yourself

Case studies

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Blog

In depth resources

Digital 22 Studios

Hubspot User Group

Love Inbound

Inbound after hours

Free Hubspot & inbound training

Free Video Course

D22 life blog

Our purpose

Vacancies

Who are we?

Our process

Our results

Our tech stack

Done for you

Done with you

Do it yourself

Case studies

Design portfolio

Blog

In depth resources

Digital 22 Studios

Hubspot User Group

Love Inbound

Inbound after hours

Free Hubspot & inbound training

Free Video Course

D22 life blog

Our purpose

Vacancies

An inbound marketing and HubSpot blog by marketers for marketers

12 beautiful chatbot UI examples that will definitely inspire you

How to develop an SEO strategy that's actually effective

TRENDING UPWARDS: How to choose an SEO agency

[Free Template] A simple guide to effective keyword research

TRENDING UPWARDS: Thin content - why it's never a good idea

9 things that will damage your domain authority & how to avoid them

TRENDING UPWARDS: Black Hat vs White Hat link building

SEO Insider scoop: Let's talk about Core Web Vitals

TRENDING UPWARDS: How vital is... Core Web Vitals?

TRENDING UPWARDS: Intro to SEO

COVID-19 challenges webinar - the impact of coronavirus on organic search.

SEO update: Rich snippet pages removed from main SERP listing.

SEO basics: what keywords to target on a page?

Google Ranking Factors 2019: 5 key takeaways

What Does Google Know About You? I was Shocked Even as a Digital Marketer

Google Hates SEO - So Why Bother with Inbound Marketing?

Interview with Cyrus Shepard - Inbound After Hours - Ep. 22

The Incredible Benefits Of Second Tier Links For Your SEO Campaign

Interview With Rand Fishkin From Moz: Marketing, Conferences & SEO - Inbound After Hours - Ep. 15

Content Marketing & SEO with Neil Patel - Inbound After Hours - Ep 13

SEO in 2017 & Beyond with Matthew Barby (Global Head of Growth & SEO at HubSpot) - Inbound After Hours - Ep 11

Do big companies use search engines to pick suppliers?

Can the HubSpot CMS help SEO?

Is My SEO Agency Ripping Me Off (And Much More) - Inbound Answered #3 [Video]

Our Best Inbound Marketing Resources Put Together In One List

6 Sources To Stay Ahead Of The Digital Marketing Curve

Google Mobile First Search Index Launch & Other Google News

Google Now Gives A Boost To HTTPS Sites

Mobile Pop-Up & Interstitial Penalty On Google Is Here; AND IT'S LIVE!

Everything You Need To Know About Onpage Optimisation

Why You Need To Aim For Featured Snippets

Google Will Switch To Mobile First Index

The Truth About SEO In 2016

An Update On Schema Markup: The Latest Headlines

Google Launches Real-Time Penguin 4.0: How It Affects SEO

Google Offering A "Make This Mobile Friendly" Option

How To Optimise For Google's More Visual Results Page

How Do Bots And Social Media Disrupt SEO?

Boosting SEO By Building Backlinks Easily