An inbound marketing and HubSpot blog by marketers for marketers

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Digital 22 has acquired a Canadian HubSpot agency to extend its expertise

After recently hitting Elite status, it was only a matter of time until we were on to the next thing. That’s why we’re so excited to announce we’ve acquired Canadian HubSpot agency, Larmahil. From our humble beginnings as a HubSpot Partner in a small office with six people, today we’re expanding...

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  • SEO

    • SEO Insider scoop: Let's talk about Core Web Vitals

    Google has always wanted to give its searchers exactly what they’re looking for, right when they’re looking for it – without disruptions. The more seamless the search experience is, the more likely searchers will want to use Google. Right?

    2 min read
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  • SEO

    • TRENDING UPWARDS: How vital is... Core Web Vitals?

    Core Web Vitals. A phrase all of you SEOs are going to have to put up with for the foreseeable because you guessed it - Google is rolling out another algorithm update. 🥲 That's why on this week's episode of Trending Upwards, Digital 22's Tiff and Adrian run through what you need to know about Core Web Vitals.

    2 min read
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  • SEO

    • TRENDING UPWARDS: Intro to SEO

    Struggling with your SEO strategy? Not sure how to combat client requests? Feel like hitting Google with a dropkick when there's an unexpected algorithm update? I feel you. We managed to get Danielle and Tiff from our SEO team to sit down and discuss how they overcome these challenges in their inaugural Trending Upwards podcast.

    1 min read
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  • SEO

    • COVID-19 challenges webinar - the impact of coronavirus on organic search.

    There’s no doubt you have concerns and questions about what’s next for your business. We’re in an unprecedented situation and the coronavirus pandemic has already impacted many individuals and businesses. To do our bit, we decided to bring along five industry leaders for our webinar series: helping marketing and sales professionals navigate the challenges caused by COVID-19.

    2 min read
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  • SEO

    • SEO update: Rich snippet pages removed from main SERP listing.

    Yesterday, the SEO-Twitter chat was centred around the news that Google has stopped listing rich snippet pages in the main SERP results. Previously, being featured in the snippet meant you were not only holding prime SERP real estate, but you were also listed in the regular results. No more.

    2 min read
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  • SEO

    • SEO basics: what keywords to target on a page?

    Originally Written: Apr 2013 Updated: Nov 2019 At Digital 22, we’ve been utilising and honing our SEO skills in inbound for a good number of years now and I’d like to share what we’ve learned with you.

    3 min read
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  • SEO

    • Google Ranking Factors 2019: 5 key takeaways

    We’re pretty huge Rand Fishkin fans at Digital 22. He was a guest on our podcast a couple of years ago and the guys that were on that episode still talk about it. So, we were more than happy to take part in SparkToro’s (Rand’s current venture) Google Ranking Factors survey. The survey asked 1,584 SEO professionals to share their thoughts on Google’s ranking systems and the different factors that influence results. We’ve had a chance to look over the survey results and put together a few key takeaways. Here we go.

    4 min read
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  • SEO

    • What Does Google Know About You? I was Shocked Even as a Digital Marketer

    Following the Cambridge Analytica scandal, we were talking in the office about how much the likes of Facebook, Twitter, LinkedIn and Google etc really know about us. I've worked in digital marketing for over a decade so I am aware they know a lot, but I was still shocked by the level of detail I uncovered when I really looked into it for myself. From audio files of my wife and son that we never chose to record to knowing where my son goes to nursery and how many times I stopped at McDonald's when on the road with work, they know a hell of a lot.

    7 min read
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  • SEO

    • Google Hates SEO - So Why Bother with Inbound Marketing?

    Have you seen the screenshots going round of Google showing zero search returns for certain search queries? In case you missed them, here's another one:

    2 min read
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  • SEO

    • Interview with Cyrus Shepard - Inbound After Hours - Ep. 22

    This week we have a very special guest on the show, Cyrus Shepard,  former SEO head at the software company Moz. Find out all about his time at Moz and his rise to lead SEO, but also find out about what you need to know about developing a career as an SEO and the latest emerging trends within the SEO industry. If you are looking at getting into SEO, this is the podcast episode for you. Cyrus Shepard offers lots of advice for aspiring SEO's.

    18 min read
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  • SEO

    • The Incredible Benefits Of Second Tier Links For Your SEO Campaign

    When I went to BrightonSEO last year, some of the speakers said link building wasn’t important anymore. They said it was not a significant ranking factor and we should be focusing our attentions on other factors. However, other speakers, (and I agree too,) believe link building continues to play a crucial part in SEO. In this post, you will learn why I think second tier links are important. I’ll show you some examples and tell you how you can get more secondary links to improve your rankings and your traffic.

    5 min read
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  • SEO

    • Interview With Rand Fishkin From Moz: Marketing, Conferences & SEO - Inbound After Hours - Ep. 15

    When we started Inbound After Hours, we had a chat about all the amazing people we could get on the show. This week we are delighted that the person on the very top of that list is on the show, Rand Fishkin (Founder and Former CEO of Moz). We chatted to Rand at the Inbound conference in Boston and about his experiences selling, and marketing Moz when it was an agency versus now as a SaaS company, why he speaks at events, what the major SEO talking points are today, what's next for Rand and much more.

    22 min read
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  • SEO

    • Content Marketing & SEO with Neil Patel - Inbound After Hours - Ep 13

    Wow - this week we have another huge guest from the digital marketing world - best selling author and Co-Founder of Crazy Egg & Hello Bar: Neil Patel!  In this episode with speak to Neil about SEO, content marketing and other digital marketing tactics working today.

    13 min read
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  • SEO

    • SEO in 2017 & Beyond with Matthew Barby (Global Head of Growth & SEO at HubSpot) - Inbound After Hours - Ep 11

    Our final guest from our visit to HubSpot HQ in Boston was Matthew Barby (Head of Growth & SEO at HubSpot). Matt is very well respected in the SEO industry so we quizzed him about SEO in 2017 to get viewers trusted advice on what works today, and what will work tomorrow...

    23 min read
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  • SEO

    • Do big companies use search engines to pick suppliers?

    This is a question which I actually get asked a lot, and each time I get asked, it literally blows my mind. I always feel like the people asking still don’t quite believe or understand the amount society relies on search engines.

    2 min read
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  • SEO

    • Can the HubSpot CMS help SEO?

    The HubSpot CMS Hub offers a great website platform for any organisation looking to merge its website and marketing efforts. It’s not your average CMS. HubSpot’s fully-integrated, flexible and user-friendly solutions are an inbound marketer’s dream come true.

    5 min read
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  • SEO

    • Is My SEO Agency Ripping Me Off (And Much More) - Inbound Answered #3 [Video]

    For the third episode of Inbound Answered, I answer 3 insightful viewer questions in the video (and transcript) below. The questions I tackled this week are: Is my SEO agency ripping me off? What tone should I use in my workflows? How do I do SEO in 2017?

    14 min read
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  • SEO

    • Our Best Inbound Marketing Resources Put Together In One List

    To save some time, we've put together this list of resources and downloads, all from our own blog and website. This is your one stop shop for our best inbound marketing resources - and they're all FREE.

    3 min read
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  • SEO

    • 6 Sources To Stay Ahead Of The Digital Marketing Curve

    To help you stay ahead of the digital marketing curve, we've collated a list of 6 places you should regularly check to make sure you're straight onto the latest developments, releases and trends in digital and inbound marketing.

    3 min read
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  • SEO

    • Google Mobile First Search Index Launch & Other Google News

    We are close to the full launch of the Google mobile first search index, which was announced last year. And there's been some other news recently, in relation to Google ranking factors, which we've rounded up here.

    3 min read
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  • SEO

    • Google Now Gives A Boost To HTTPS Sites

    Google is continuously trying to improve their search results. They use countless ranking factors to judge websites to decide who should rank for each keyword.

    1 min read
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  • SEO

    • Mobile Pop-Up & Interstitial Penalty On Google Is Here; AND IT'S LIVE!

    If you use pop-ups and interstitial pages on your mobile sites, your SERP ranking will take a hit from Google. The change has gone live this week and site owners need to check they are compliant with the rule change.

    1 min read
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  • SEO

    • Everything You Need To Know About Onpage Optimisation

    There are many factors that contribute to a well-optimised website, in terms of onpage optimisation, and it can get rather confusing. Here are the most important aspects you should focus on to take your SEO to the next level.

    8 min read
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  • SEO

    • Why You Need To Aim For Featured Snippets

    According to a recent news article by theSEMPost, you don't have to be on Page One to get your blog/page into a featured snippet. It was believed that you needed to be on page one in SERPs to have any hope of being in a featured snippet but there's evidence that Google has been pulling answers from page two as well. If this is true, then it means you have a greater chance of getting featured even if you've not made it onto the first page yet. 

    3 min read
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  • SEO

    • Google Will Switch To Mobile First Index

    Big changes are afoot at Google, as mobile sites will be indexed before desktop. This means mobile sites will take priority over desktop in the index ranking list.  

    2 min read
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  • SEO

    • The Truth About SEO In 2016

    Cut through the hyperbole, scaremongering and false proclamations with this statistical analysis of what really is the truth about SEO in 2016. No nonsense, just honest facts.

    7 min read
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  • SEO

    • An Update On Schema Markup: The Latest Headlines

    In case you missed them or don't have the time to read their own in-depth lowdown, here's a quick update on Schema Markup.  

    3 min read
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  • SEO

    • Google Launches Real-Time Penguin 4.0: How It Affects SEO

    On 23 September 2016, Google launched real-time Penguin. For SEOs who closely follow Google news, this has been an updaten we've been waiting a long time for. The first rumours of real-time Penguin were that it was going to launch at the end of 2015 but nothing happened. Now real-time is finally here. Learn how it will affect your rankings.

    2 min read
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  • SEO

    • Google Offering A "Make This Mobile Friendly" Option

    What was once a potential SEO opportunity is now a service offered to users by Google. But you shouldn't just rely on Google offering a "Make This Mobile Friendly" option to optimise your pages for mobile devices on your behalf.  

    1 min read
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  • SEO

    • How To Optimise For Google's More Visual Results Page

    In the past few days, Google has announced, via a short Google+ post, that mobile search results are now featuring even more thumbnails. Make sure your key content is optimised to cater for this. Read why and how here.  

    1 min read
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  • SEO

    • How Do Bots And Social Media Disrupt SEO?

    Growing organic presence is still number one priority for sales and marketing teams the world over, but tech is developing in such a way that we have to ask whether bots and social media disrupt SEO.

    3 min read
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  • SEO

    • Boosting SEO By Building Backlinks Easily

    With a little dedicated time and effort, this method will really boost your SEO strategy by building backlinks easily and methodically. These add up and compound into boosting the success of your wider inbound strategy. Read on to see why and how to do it.  

    3 min read
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  • SEO

    • How To Target Rich Snippets & Rich Cards

    Given the ever more visual presentation of Google's top results, it's more vital than ever that you are targeting rich snippets and rich cards. Here's how.  

    3 min read
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  • SEO

    • Round-Up Of Recent Google Updates

    There have been a lot of changes in the way Google works over the summer months and things seemed to be happening everyday during August. Here is our round-up of recent Google updates.  

    3 min read
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  • SEO

    • Benefits Of AMP Landing Pages & A/B Testing

    Another aspect of the super-fast AMP project is Landing Pages. The community has now also introduced A/B testing of AMP pages to allow further development and improved user experience, with the end result of improved conversions for site owners.

    2 min read
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  • SEO

    • SEO Tips: Choose Your Battles When Fixing Crawl Errors

    If you find that the crawl errors for your site are so numerous that you aren't sure where to start with fixing them; choose your battles wisely. Here's another post in our series of SEO tips. 

    2 min read
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  • SEO

    • Pop-Ups & Interstitials On Mobile Searches Will Be Devalued By Google

    In their drive to improve user experience, Google will devalue mobile sites which feature pop-ups & interstitials. It isn't a blanket ruling and will only come into force in mid-January 2017.  

    1 min read
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  • SEO

    • What Is AMP? Do You Need It? And How To Implement It

    AMP stands for Accelerated Mobile Pages. You need it in order to offer the fastest mobile load speed and user experience so that you can harness improved click-through benefits when Google rolls out AMP fully, later this year. Implementing AMP can be as easy as enabling a plug-in on Wordpress or adding additional code to your site.

    6 min read
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  • SEO

    • Fully AMP Results Pages On Google Are Coming

    Hot on the heels of our earlier blog post about how Google has been changing their SERP layout and algorithms, they have confirmed that AMP pages will expand beyond the "top stories" before the end of the year. They will be shown by including the  logo in the result.

    2 min read
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  • SEO

    • Moz Keyword Explorer Update

    The Moz Keyword Explorer has undergone an update.

    1 min read
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  • SEO

    • 10 Ways To Improve SEO For Local Listing Of An eCommerce Site

    Here's how to improve your Search Engine Optimisation techniques for your eCommerce site. This will help improve your result page ranking compared to other local businesses.

    3 min read
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  • SEO

    • How To Target Google Micro Moments To Boost Inbound Marketing

    If you want to boost your inbound marketing results, you wouldn't be alone in thinking that targeting fast paced buyer journeys isn't applicable. But learning how to target Google Micro Moments is a key opportunity.

    2 min read
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  • SEO

    • Improving SEO With Knowledge Graph Optimisation

    Using Knowledge Graph Optimisation to help improve your Search Engine Optimisation technique is a great way to boost ranking and authority. See what it is and how it helps when improving SEO and wider inbound strategy.

    2 min read
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  • SEO

    • Have There Been Two Google Algorithm Updates In A Week?

    Nothing has been confirmed in terms of any Google algorithm update, but there has been some reshuffling of the pack when it comes to their search engine results page.

    2 min read
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  • SEO

    • Google RankBrain Is Nothing To Fear

    It has been six months since we blogged about the development of Google's RankBrain and how it could impact SEO practice. As Steph advocated at the time, it is best to follow your usual practices and put creating high quality content and copy at the top of your hit list. Here's why.  

    2 min read
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  • SEO

    • 7 Quick Wins For Boosting Homepage Conversion

    Your homepage is one of the most visited pages on your entire site. It needs to look incredible and engage with your visitors. But most importantly, it needs to convert visitors into leads.

    3 min read
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  • SEO

    • Why You Need Unique Value In Your Content And How To Get It

    Offering unique value in your content - whatever form it comes in - is vital if you want to impact your bottom line and drive up conversions. In the few minutes it will take to read this post you'll have a better idea of how to add unique value to your online content.

    2 min read
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  • SEO

    • Link Relevance: Why Relevancy Matters For SEO Optimisation

    Relevancy is key when looking for outreach opportunities. Whilst your gut instinct will be to always reach out to high domain authority and busy traffic sites, sometimes you have to ask yourself: are those sites relevant to my website? 

    2 min read
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  • SEO

    • Google Mobile Friendly Update In May 2016 Has HAPPENED

    A couple of months ago, Google announced they were going to release a new mobile friendly update in May. And in typical-Google fashion, it has been quietly announced, this morning, they have finished rolling out the update.

    1 min read
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  • SEO

    • What Is Anchor Text? Why Your Hyperlink Text Matters To Google

    Anchor texts are important for the SEO of your site. They have multiple functions but they are extremely beneficial in the eyes of Google (as long as, you use them correctly!). Learn what anchor texts are and how you can use them effectively.  

    2 min read
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  • SEO

    • 7 Things That Will Damage Your Domain Authority & How To Avoid Them

    When you're working on increasing your domain authority (DA) it can be incredibly frustrating when you notice a massive and sudden decline. Seeing a small dip of 1-5 points is not usually a big deal (updates can make your authority fluctuate). However, if you see a big change, it's normal to feel a bit worried. There are certain actions that can hugely damage your domain authority. Are you guilty of damaging your DA?  

    3 min read
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  • SEO

    • 9 Reasons Heatmap Analysis Is An Essential Part Of Modern Web Design

    What exactly can you do to make sure you have an efficient website design?   O nce the preserve of sport scientists and the overly statistical football fan, heatmaps are now a widely popular web analytics tool. We have put together a list of 9 reasons why heatmap analysis is an essential part of modern web design.  

    3 min read
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  • SEO

    • How To Implement Schema Markup On Your Blog To Drive Traffic

    We've covered how content is an important aspect of the inbound methodology, we've introduced Schema Markup as a concept. Now it's time to show you how to implement Schema Markup on your blog to drive more traffic to your website.

    3 min read
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  • SEO

    • What Is Schema Markup? Learn The Language And Stay Competitive.

    There is a lot of talk about Schema Markups and how exactly they're used by all the big search engines. The questions facing business owners and marketing professionals are how 'does it affect us?' and 'do we need it?'

    2 min read
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  • SEO

    • Voice Search: Predictions and potential implications for SEO

    Last year, many SEO companies predicted 'voice search' was going to be huge in 2016. So, we decided to have a closer look at the current state of voice search and predict the potential implications voice search could have for SEO.

    4 min read
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  • SEO

    • The 6 Step Process To Boosting Your Site's Mobile Friendliness

    Google has announced there will be a new mobile friendly update this year. Sites that are mobile responsive will likely see a boost in their rankings as a result of the new update. If your site isn't mobile friendly, then here is how you can boost your site's mobile friendliness. 

    3 min read
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  • SEO

    • Google Announces New Mobile Friendly Update: How It Will Impact You

    Google has announced they will be releasing a new mobile friendly update this year which will make an impact on rankings. 

    1 min read
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  • SEO

    • Site Load Speed Is Impacting Your Sales: 8 Tips To Speed Up Your Site

    Today's online searchers are impatient. We can't blame them, faster internet connection and mobile technology has spoiled them. This means your site load speed can't be lazy, it needs to be fast, otherwise you're going to lose sales to your competitors.

    3 min read
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  • SEO

    • 3 Quick Ways To Optimise A Google Knowledge Graph To Drive More Traffic

    Using Google's Knowledge Graph can help send more organic traffic to your website. Learn how you can optimise Google's KG to drive more traffic and more business to you.

    3 min read
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  • SEO

    • Over Optimised Anchor Text Is Harming Your Rankings: 4 Ways To Fix It

    Anchor texts play an important role in SEO and they can help improve your search engine rankings. But if they're abused, over optimised anchor text can negatively impact them. This is how you can fix it before Google hits your site. 

    3 min read
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  • SEO

    • SEO 101: How to Spot Keyword Stuffing and Protect your Ranking Page

    Google is very clever and can detect when you’re trying to cheat to get a higher ranking. Stuffing page content with keywords and key phrases is what people do when they want their site to get a high ranking for a popular search term. When this is done it is known as keyword stuffing.

    2 min read
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  • SEO

    • Google Has Removed Sidebar Ads: What This Means For SEO & PPC

    Over the weekend, the SEO community was abuzz with the latest changes Google has been rolling out. Google has removed sidebar ads from the right side of search results and now they’ll just be up to four on top (and/or at the bottom). As this is quite a dramatic change, we’re going to have a closer look and discuss what this could mean for the future of SEO & PPC.

    2 min read
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  • SEO

    • New Direction For Google? New Head Of Search From AI Department

    This month, Amit Singhal will be retiring from the Head of Google Search and will be replaced by Google's Head of Machine Learning, John Giannandrea. Google's decision to choose AI chief Giannandrea as the new Head of Search, suggests the search engine is going in a new direction in how they will perform future online searches.

    2 min read
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  • SEO

    • 5 Natural Ways To Boost The Number Of Links To Your Site

    We talk a lot about how external links can benefit your SEO ranking. As Google gives higher ranking positions to sites with high quality links pointing to them, it's worthwhile focusing your time on a link building strategy.  

    3 min read
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  • SEO

    • Do You Have A Credible Website? Check These 5 Things To Be Sure

    What exactly can you do to make sure you have a credible website?  D o you ever land on a website and you’re instantly put off and can’t wait to close it down? Have you considered visitors might be doing the same to your page?

    4 min read
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  • SEO

    • 7 super effortless ways to improve your website domain authority

    The authority of your website domain is a strong signaling factor that shows how successfully your website is performing. The higher the authority, the better. As competition continues to grow more fierce between tech businesses online, it's critical to keep your  domain authority (DA) high to stay ahead of the competition. 

    3 min read
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  • SEO

    • Panda is now part of Google’s core algorithm: What you need to know

    Yesterday, we recognised there was major changes in our web rankings. Although many of these were positive, it made us wonder what sparked the sudden change. As we’ve been patiently waiting for the arrival of the real-time Penguin, we thought it had finally made its debut - however we were wrong. It was, in fact, the return of the Panda…

    2 min read
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  • SEO

    • People don't like Google's new search interface for tablets

    Without making any announcements, Google Search had made some changes to its interface for tablet users. What do you think?

    2 min read
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  • SEO

    • Improve Your Marketing Reach And Attract More Visitors

    If you want your business to grow and bring in more profit, you need to be willing to adapt and improve your marketing reach. But where do you even start? We have rounded up some quick tips for improving your marketing reach and how to attract more visitors overall.

    3 min read
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  • SEO

    • Forget 200! These Are 22 Google Ranking Factors You Need To Know

    You often hear about Google's 200+ ever changing ranking factors and the challenges these present to SEOs, business owners and marketing professionals. Personally I think talking about all 200+ factors is overkill. I believe for a lot of businesses real results can be found by managing just 22. With commentary from industry leaders from at HubSpot, Kissmetrics, Go Compare and eBuyer to name a few , unless you plan to be an SEO guru, this is the only Google ranking factors list you'll ever need to read!

    12 min read
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  • SEO

    • What is Google RankBrain? Should we be afraid?

    Google has confirmed it’s developing an artificial intelligence algorithm called RankBrain as part of it's overall ranking algorithm to help results rank 'more naturally'. Hearing the words ‘artificial intelligence’ doesn’t always inspire positive connotations. Films like Ex Machina (2015), I, Robot (2004) and Hal from 2001: Space Odyssey (1968) have fed an irrational fear toward AI. So, what is Google Rankbrain and should we be afraid?

    2 min read
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  • SEO

    • Watch out SEOs: new Penguin update before the end of 2015?

    We knew it would return eventually. Every year since it's release, Google's Penguin update has been shaking up people's rankings by stamping down on spammy sites. As of yet, there's no official date but Gary Illes from Google has suggested there will be a new, permanent Penguin update by the end of the year. 

    2 min read
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  • SEO

    • How To Attract More Visitors To Your Website - 5 Super Simple Methods

    How To Attract Visitors To Your Website - 5 Super Simple But Effective Methods You have created a brand new website and you’re sat waiting for visitors to come, but you might be disappointed. Launching a website doesn’t mean your website will attract more visitors. You need to help people find you by increasing your site’s visibility.

    3 min read
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  • SEO

    • Benefits Of Infographics: 7 Ways To Boost Your Audience

    Benefits of Infographics: 7 Ways to Boost Your Audience (View Full Infographic below) You’ve got some compelling data, or some exciting statistics that you can’t wait to show the world and after messing around in excel it still looks pretty boring.

    2 min read
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  • SEO

    • 6 major misconceptions about SEO you need to avoid

    Over the years, many misconceptions about SEO have appeared. Everyone can do SEO, if you're not getting immediate results then there's something wrong with your SEO strategy, SEO is a scam - do any of these sound familiar? These false comments can be very harmful to your current marketing strategies if you fall victim to them. Do you remember our popular blog post  The Definitive List of SEO Myths? Now let's have a look at the most common misconceptions of SEO so you don't get taken down by the wrong facts.

    3 min read
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  • SEO

    • 5 ways to build an authority website and electrify your site visits

    When you set out to build a website, you obviously focus on things like the content, the ease of use and user experience as well as the look of your homepage. All honorable mentions and whilst very important, they will have considerably less influence on unique, organic traffic when compared to your sites authority.

    2 min read
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  • SEO

    • Your website is weak. Use these 5 techniques to make it bulletproof

    If you want to enjoy lofty search rankings that bring in hordes of unique visitors, you'll need a strong and robust site. Here are the 5 fundamentals you must consider. Start today and inject your site with a shot of adrenaline. 

    2 min read
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  • SEO

    • Why businesses need SEO and how it can benefit you [SlideShare]

    Do you have website but nobody is finding it? The World Wide Web is a big place and if you aren't actively marketing your website it will never be found. 

    4 min read
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  • SEO

    • 12 Point SEO Checklist for Business Owners: The Basics

    If you have built a new website, it is worthwhile checking that the SEO basics are in place in order to improve its search engine visibility. Whilst each website is unique and may have different areas to optimise, there are a few common updates to put into place as soon as possible, to give the website the best possible start for improving its visibility in the search engine listings from the outset. We have put these together in our SEO checklist for business owners below.

    3 min read
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  • SEO

    • When should I invest in SEO? 7 Signs That The Time Is Right

    In the same way you don’t need to be a plumber to know when your washing machine is overflowing, you don’t need to be a web expert to know when your website isn’t performing well in the search engine results. Luckily, a poor performing website won’t leave you with a flooded kitchen, but it could waste your web design investment and a valuable opportunity to generate constant leads. 

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    • SEO Benefits: Subdomain or Subfolder?

    Setting up a new website section or blog is exciting. However, before you can really get started, you’ll need to choose between a subdomain or a subdirectory structure. This can be a puzzling decision that stops you in your tracks. To help you make a more informed choice we’ve put together the pros and cons of both.

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    • The DEFINITIVE list of SEO Myths

    Nearly every blog in the digital marketing sphere has a post about SEO myths. Whether it's “10 SEO myths I hate”, “5 SEO Myths in 2015 or “15 SEO myths from the experts”. These blog posts are popular and for good reason. There is a lot of rubbish on the web about SEO and even major publishers provide terrible advice on SEO. Therefore people want to be educated on what is great advice and what is going to land them in a world of pain.

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  • SEO

    • Does PPC Help SEO?

    A common question people brand new to digital marketing ask is: “If we start an AdWords PPC campaign through Google, will it aid our SEO?” A common misconception is that if you pay Google, it will help you out organically. Thankfully that isn’t the case, Google doesn’t give ANY preference to websites that run PPC campaigns when it comes to organic listing.

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  • SEO

    • Apple Bot confirmed. Is an Apple Search Engine in the pipeline?

    Apple has now confirmed Apple Bot, but what is its intention? It is unclear if Apple plans on building and competing against Google with an Apple Search Engine but this is one step closer.

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  • SEO

    • Analyse this: Search Analytics Report goes live in Google Webmaster Tools

    It’s official, Google has finally unveiled its latest Search Analytics Report as a part of Google Webmaster Tools.

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  • SEO

    • 11 Video SEO Tips And Secrets To Improve Rank And User Experience

    Even though you have been investing a large chunk of your budget in producing videos, they don't seem to work for you. So what is it that you are doing wrong? How can you make your videos attract more traffic?

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  • SEO

    • Intermediate SEO: What Is Duplicate Content And How Can It Be Solved?

    What is duplicate content? Duplicate content is not a complex subject as some would have you believe, it is simply defined by me as two (or more) pieces of the same content which appear on different pages on the Internet. In terms of internal duplicate content there are many reasons this can happen such as:

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