PPC
New Quality Score Metrics: How to Thrive in Paid Search
There was once a time where navigating the depths and driving performance of AdWords was like an endless marketing minefield, where you lacked direction and risked your ROI with every step. PPC Executives treaded warily without knowing what step needed to be taken next, let alone the impact it would have on their overall marketing goals. However, fear not! That all changed on the 15th May 2017 when Google released their new and improved Quality Score breakdown in the form of 7 new columns. Gone are the days of the old system, where you were fumbling in the dark, as Google has now turned on the light! So, that's the announcement, but more importantly, here's what you need to know to thrive in paid search...
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