To help you stay ahead of the digital marketing curve, we've collated a list of 6 places you should regularly check to make sure you're straight onto the latest developments, releases and trends in digital and inbound marketing.
This blog shows you how to use AdWords attribution modelling that actually helps you improve your insight into what does and does not play a part in your conversions from paid campaigns.
Google AdWords has launched the new CTAs for Youtube Video Ads on mobile devices. Under the video, you can now see call-to-action buttons that can be adapted to fit the video ad. If you regularly use Youtube ads, then you definitely need to adopt these CTAs into your strategy.
As well as helping improve your return on investment, this technique also helps to improve your click-through-rate. The latter helps to increase your quality score and boost your long term SEO strategy. But it needs real consideration.
Selling products online is always getting more competitive. Google Shopping is a great means of attracting new customers but it's only worthwhile if your campaigns are actually bringing people to your website and through your checkout. Here are some techniques you can use to improve your Google Shopping campaign now.
After suddenly placing AdWords Keyword Planner restrictions in July, the Google team have explained that abusive bots and misuse of the tool have led to the change.
An inboundy ad is a paid advert that has inbound marketing features. It's helpful and relevant to the target audience. Unlike spam adverts that target anyone in the hope of a conversion, inboundy ads are designed to move a prospect along the buyer's journey.
Creating a new Paid Ad is only one step, optimising them is another. Many businesses create online ads because they know they can be very effective for attracting customers but many of those businesses fail to optimise their ads. Failure to do this means you can be attracting the wrong type of customers and wasting your budget. Here are some PPC optimisation techniques you can use today.
Your Quality Score is the grade Google AdWords gives your paid ad. This score will determine the ranking position of your ad in search results and the cost-per-click (CPC). Getting a better understanding of what goes into your PPC Quality Score is important because it increases your chances of getting a higher score, gets you ahead of other competing advertisers and can decrease the costs of your CPC. All good things! Here's what you need to know about ad score and some tips on how to improve yours.