PAID MEDIA PODCAST: What does a PPC Manager do?

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Inbound marketing

PAID MEDIA PODCAST: What does a PPC Manager do?

I thought I used to rock up early to the Digital 22 office to get my day started. That was until...

PAID MEDIA PODCAST: The alternatives to Google Ads

Whether it's Google's massive reach, its targeting capabilities, bidding strategy tools to...

[Free Template] A simple guide to effective keyword research

Keyword research forms the foundation of any inbound marketing campaign, and much like in...

PAID MEDIA PODCAST: Google's ever-changing goalposts

Every time I ask Chris (the Lead PPC Marketer at Digital 22) how it's hanging in the PPC world,...

How will the new Apple iOS 14 update impact paid advertising on Facebook/Instagram?

The Apple iOS 14 update was going to be being rolled out from the week of the 26th April 2021,...

1 min read

PPC

New Google Ads Reps & their suggestions.

If you’re reading this and you advertise on Google Ads, I have no doubt that by now you will...

How much does Google Ads cost?

The most recent data suggests the average cost-per-click (CPC) for Google Ads is £1.90 on the...

5 min read

PPC

5 Easy Steps to Reduce Your PPC Costs

Working to a set budget can be difficult and making sure you achieve the best possible outcome...

5 min read

PPC

Google AdWords’ Change to Google Ads and What it Means for Your PPC Efforts

On July 24th, Google introduced a new change: changing AdWords to Ads. Google AdWords was...

What Does Google Know About You? I was Shocked Even as a Digital Marketer

Following the Cambridge Analytica scandal, we were talking in the office about how much the...

Top Google Ads Tips and Tricks - Inbound After Hours - Ep. 20

Google Adwords is without a doubt a minefield, but you can learn so much by using the platform. ...

19 min read

PPC

New Quality Score Metrics: How to Thrive in Paid Search

There was once a time where navigating the depths and driving performance of AdWords was like an...

A Complete Guide To The New AdWords Interface

If you’re anyone like me, you probably woke up to a surprise this morning when you discovered a...

Can The HubSpot COS Improve My PPC?

The HubSpot COS is often branded as the complete package that can carry out successful inbound...

How To Align Google Adwords With Inbound Marketing (And Why You Should)

For a long time, there was disdain towards PPC from those professing the inbound marketing...

What You Can Learn From Big Brands Pulling Out Of Google Advertising

A slew of massive brands and the leading advertising agencies in the world are taking a stand...

Our Best Inbound Marketing Resources Put Together In One List

To save some time, we've put together this list of resources and downloads, all from our own...

6 Sources To Stay Ahead Of The Digital Marketing Curve

To help you stay ahead of the digital marketing curve, we've collated a list of 6 places you...

How To Use AdWords Attribution Modelling

This blog shows you how to use AdWords attribution modelling that actually helps you improve...

Google AdWords Launches CTA Youtube Video Ads

Google AdWords has launched the new CTAs for Youtube Video Ads on mobile devices. Under the...

1 min read

PPC

How Turning Off Display Network Placement Of Ads Helps PPC

As well as helping improve your return on investment, this technique also helps to improve your...

2 min read

PPC

How To Rapidly Improve Your Google Shopping Campaign

Selling products online is always getting more competitive. Google Shopping is a great means of...

2 min read

PPC

Google Says Abusive Bots Have Caused The Keyword Planner Restrictions

After suddenly placing AdWords Keyword Planner restrictions in July, the Google team have...

What Are Inboundy Ads? How To Create Inbound Adverts

An inboundy ad is a paid advert that has inbound marketing features. It's helpful and relevant...

3 min read

PPC

Some PPC Optimisation Techniques For Your Next Campaign

Creating a new Paid Ad is only one step, optimising them is another. Many businesses create...

2 min read

PPC

PPC Tips: Understanding Your Quality Score

Your Quality Score is the grade Google AdWords gives your paid ad. This score will determine the...

2 min read

PPC

Is Google Including AdWords Ads In Local Results?

It may have been a test or a phased roll out, but some users are now seeing paid AdWords ads in...

How To Improve AdWords Technique With Aggressive Re-marketing Lists

Looking at how to improve AdWords technique is something that every account manager does. An...

How To Improve Your Inbound Marketing With Gmail Display Ads

As part of a series of blog posts related to our latest free download, here is how to improve...

2 min read

PPC

Google AdWords Expanded Text Ads Are Now Live

Google AdWords expanded text ads for paid spots yesterday. These expanded ads are mobile...

2 min read

PPC

AdWords Is Changing For A 'Mobile First World' And You Should Too

Thanks to mobile technology and fast access to the internet, we’re becoming a ‘mobile-first’...

2 min read

PPC

Does PPC Work For Tech Startups?

PPC (pay-per-click or cost-per-click) is a very popular means of marketing online. It gets you...

2 min read

PPC

How Do I Measure And Report PPC ROI?

How to measure PPC ROI: (Revenue - Cost)/Cost x 100 = ROI% We know you're busy so there's a...

How To Beat Internet Ad Blockers: 2016 Sees The RISE Of Ad Blocking

This year, we're seeing a rise in online users using advert blockers. We have a closer look at...

4 min read

PPC

Merchant Center: Google gives May deadline for submitting GTINs

Google has announced that by 16 May 2016, all online merchants using Google's Merchant Center...

Google Has Removed Sidebar Ads: What This Means For SEO & PPC

Over the weekend, the SEO community was abuzz with the latest changes Google has been rolling...

2 min read

PPC

DIY pay-per-click management: How setting goals will benefit your ROI

Pay-per-click offers lots of opportunities for growing tech businesses who want to be found in...

2 min read

PPC

4 Uncomplicated Ways To Track Your PPC Advert Performance

There's no denying that PPC works. We use it to drive consistent, qualified traffic to client...

2 min read

PPC

Benefit your tech marketing: Learn how to do social media retargeting

Got a tech website with excellent content? Learn how you can use social media to retarget your...

3 min read

PPC

Advice From PPC Experts: How Negative Keywords Can Save You Money

In my opinion negative keywords aren’t utilized enough. By adding these type of keywords to your...

1 min read

PPC

PPC Advice For Small Businesses: Why You Should Remove Pricey Keywords

PPC is an important advertising tool for businesses and it can be very profitable (if you use it...

How to attract more visitors to your website - 5 super simple methods

From implementing technical SEO to crafting tongue in cheek social posts, there are many ways...

Will Google 'Customer Match' benefit your paid search campaign?

With the progress of mobile technology, consumers can now locate information in an instant....

Put your money where your metrics are: How Hubspot's new Ad feature will simplify your investment and increase conversion

Hubspot has traditionally avoided paid advertising, seeing it as out-dated and un-specific. When...

2 min read

PPC

PPC: What You Need To Know Before You Start

No matter what size your business is, you need to think hard about WHERE to spend your marketing...

Does PPC Help SEO?

A common question people brand new to digital marketing ask is: “If we start an AdWords PPC...

2 min read

PPC

Google test the resolve of mobile-friendly tags in Adwords

Last week saw the launch of Google’s Mobile-Friendly update within organic search results, and...

1 min read

PPC

PPC Beginners - 5 PPC Myths You Need To Know

Got a PPC account and not sure what advice to listen to? Well, below are 5 myths which we would...

2 min read

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Done with you

Do it yourself

Case studies

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Blog

In depth resources

Digital 22 Studios

Hubspot User Group

Love Inbound

Inbound after hours

Free Hubspot & inbound training

Free Video Course

D22 life blog

Our purpose

Vacancies

Who are we?

Our process

Our results

Our tech stack

Done for you

Done with you

Do it yourself

Case studies

Design portfolio

Blog

In depth resources

Digital 22 Studios

Hubspot User Group

Love Inbound

Inbound after hours

Free Hubspot & inbound training

Free Video Course

D22 life blog

Our purpose

Vacancies

An inbound marketing and HubSpot blog by marketers for marketers

12 beautiful chatbot UI examples that will definitely inspire you

PAID MEDIA PODCAST: What does a PPC Manager do?

PAID MEDIA PODCAST: The alternatives to Google Ads

[Free Template] A simple guide to effective keyword research

PAID MEDIA PODCAST: Google's ever-changing goalposts

How will the new Apple iOS 14 update impact paid advertising on Facebook/Instagram?

New Google Ads Reps & their suggestions.

How much does Google Ads cost?

5 Easy Steps to Reduce Your PPC Costs

Google AdWords’ Change to Google Ads and What it Means for Your PPC Efforts

What Does Google Know About You? I was Shocked Even as a Digital Marketer

Top Google Ads Tips and Tricks - Inbound After Hours - Ep. 20

New Quality Score Metrics: How to Thrive in Paid Search

A Complete Guide To The New AdWords Interface

Can The HubSpot COS Improve My PPC?

How To Align Google Adwords With Inbound Marketing (And Why You Should)

What You Can Learn From Big Brands Pulling Out Of Google Advertising

Our Best Inbound Marketing Resources Put Together In One List

6 Sources To Stay Ahead Of The Digital Marketing Curve

How To Use AdWords Attribution Modelling

Google AdWords Launches CTA Youtube Video Ads

How Turning Off Display Network Placement Of Ads Helps PPC

How To Rapidly Improve Your Google Shopping Campaign

Google Says Abusive Bots Have Caused The Keyword Planner Restrictions

What Are Inboundy Ads? How To Create Inbound Adverts

Some PPC Optimisation Techniques For Your Next Campaign

PPC Tips: Understanding Your Quality Score

Is Google Including AdWords Ads In Local Results?

How To Improve AdWords Technique With Aggressive Re-marketing Lists

How To Improve Your Inbound Marketing With Gmail Display Ads

Google AdWords Expanded Text Ads Are Now Live

AdWords Is Changing For A 'Mobile First World' And You Should Too

Does PPC Work For Tech Startups?

How Do I Measure And Report PPC ROI?

How To Beat Internet Ad Blockers: 2016 Sees The RISE Of Ad Blocking

Merchant Center: Google gives May deadline for submitting GTINs

Google Has Removed Sidebar Ads: What This Means For SEO & PPC

DIY pay-per-click management: How setting goals will benefit your ROI

4 Uncomplicated Ways To Track Your PPC Advert Performance