After recently hitting Elite status, it was only a matter of time until we were on to the next thing. That’s why we’re so excited to announce we’ve acquired Canadian HubSpot agency, Larmahil. From our humble beginnings as a HubSpot Partner in a small office with six people, today we’re expanding...Read More
55,751 words. Little did a younger, more innocent and naive version of me know on that particular cold December morning in 2019, Rikki and Emily had grand plans to keep me busy throughout 2020. 11 months. 11 deep dives. Over 150 hours. All totalling up to 55,751 words with topics ranging from podcasting and Gary Vee, right through to account-based marketing and INBOUND 2020.
South Retford. A place famed for its industrial past and a town once home to numerous furniture manufacturers, working mostly with pine. You’d never guess the factory - where the expert craftsmen have used time-honoured techniques to handcraft bespoke, high-quality beds and furniture since 1983 - is tucked away in a tight, terraced street.
Ah, account-based marketing (ABM). That fresh, new strategy everyone in marketing is talking about. There's been a huge uptake in ABM interest, it's becoming even more notable and HubSpot also announced ABM-specific tools marketers can use at INBOUND last year.
So the day has finally come. There are dark clouds in the sky, there’s sad music playing in the background and you’ve decided to get out of your HubSpot contract. If you’ve already made up your mind, here’s how you can cancel the HubSpot product you’ve signed up for in seven easy steps.
Core Web Vitals. A phrase all of you SEOs are going to have to put up with for the foreseeable because you guessed it - Google is rolling out another algorithm update. 🥲 That's why on this week's episode of Trending Upwards, Digital 22's Tiff and Adrian run through what you need to know about Core Web Vitals.
HubSpot weren't messing around when they burst onto the scene in 2006. It all revolved around people and how the way they shop and buy had changed, meaning companies had to adapt by creating valuable content and experience to build long-term relationships with customers. Now? HubSpot has hit 100,000 customers.
Struggling with your SEO strategy? Not sure how to combat client requests? Feel like hitting Google with a dropkick when there's an unexpected algorithm update? I feel you. We managed to get Danielle and Tiff from our SEO team to sit down and discuss how they overcome these challenges in their inaugural Trending Upwards podcast.
I’ve witnessed a lot of huge milestones since I started Digital 22. Our first (and second) LOVE INBOUND event, continually growing the team with amazing people, moving into a state-of-the-art office - just to name a few off the top of my head. But the latest is yet another surreal and exciting moment to document.
Tonight is the night, when four becomes two. Doesn't quite have the same ring to it as our beloved Spice Girls but you might have noticed fewer faces on your screen this time round. Paul has fled the nest to create his own spinoff podcast and Mark is getting stuck in to his new role in the business.
There’s no doubt that COVID-19 is having a profound effect on our daily lives. While the virus has had devastating implications across the globe on both individuals and companies, there are ways that businesses such as yours can find opportunity amid the uncertainty.
If there’s one thing Digital 22's content team likes to give me a bit of stick for, it’s the fact that I supposedly love writing endless pages of content - even if I don’t need to. The reason for that is some content pieces have reached close to 50,000 words.
As expected, HubSpot introduced some new updates and features during the first-ever virtual INBOUND conference last week to help folks with the challenges brought on by the coronavirus pandemic.
The whole point of creating content using the inbound methodology is to nurture prospective buyers through their research phase. You start by educating readers about their problem (the awareness stage), then highlight the available solutions (the consideration stage) before revealing the best providers of those solutions (the decision stage).
Recently, things have been very different for everyone. Companies have been adapting and focusing, which means they've have had time to implement ideas that have been on their wishlists for a while - things like product launches.
Over half of content marketers say they use data to inspire their content marketing. But when we talk about data, it sends shivers down some people’s spines. There are enough data points to make your head spin whenever you log in to any of the dozens of marketing tools most of us use.
The year is 2006. Google splashes out almost $2 billion to buy YouTube, the hype is real as Borat hits the big screen, Zizou does the unthinkable with a headbutt heard around the world and two blokes from MIT create a company called HubSpot that changes the way marketing works.
Content is the lifeblood of inbound marketing and I’m not just saying that because it’s what I do all day. It has such a big part to play in the methodology but are you getting the most from your existing content?
We all know why a buyer’s persona is important - by creating personas, understanding their needs, ambitions and pain points, we can create relevant content they’ll be able to engage with. However, they need a pathway that can guide them from the initial point of discovering a problem or need to the final decision surrounding that need. That’s what we in the marketing biz call a buyer’s journey.
When times are hard, it forces us all to get innovative. Needs must and all that. So, for this episode of INBOUND AFTER HOURS, we take a look at what we can see are original ideas from companies trying to survive (or thrive) in a mid-pandemic world and what the lasting impacts may be. Plus, we touch on the brand new HubSpot CMS and the usual splashes of general chatter/nonsense.
The coronavirus pandemic has impacted all businesses in some way or another. In certain industries, companies are struggling while in others, they’re thriving. Whatever your situation, it’s likely you have questions or concerns. Recently, Rikki, Founder and Director of Digital 22, was invited to B&B Press’ BeBrilliant webinar series to help digital marketing professionals navigate the challenges caused by COVID-19.
The HubSpot Flywheel revolves around customers feeding growth. To turn strangers and prospects into customers, you need to work through the Attract and Engage stages. But to turn them into promoters, you need to delight them - the final stage. Customer delight is all about making sure your customers are happy and that they stay loyal to your brand. Here’s why you should care about it.
The stages within the customer journey are important and they depend on each other to work effectively. The simple truth is, all stages in the customer journey can make or break a conversion. This means you have to become well-versed in what you can do in each stage to limit the chances of someone pulling out.
I get it, marketing phrases can get pretty confusing really quickly. Between all of the acronyms like UX, CMS, CTR, ROI, SERP and loads of others, there are terms like buyer journey and customer journey to get to grips with. Buzzwords like these are usually used interchangeably but they’re actually a bit different from each other.
Creating customer delight is one of the most productive ways in building trust, enhancing the good working relationships you have with your clients. Helping to support them and find joy in the little aspects of your work really helps you go the extra mile. So how do we delight the customer in 2020? Let me give you the breakdown.
For any organisation, increasing online traffic is one of your top priorities. It’s a very simple idea really - the larger your site’s traffic, the more chances you have of generating leads which will ultimately lead to more customers. The key question you need to answer is: how can I get more traffic to my site? You’re in luck...
So you’ve decided inbound marketing is for you: fantastic decision. But this can be a confusing leap without the right preparation. It takes a lot of research, planning and effort to gain the success you deserve from inbound marketing.
Lead generation is a crucial consideration for any marketing campaign. It’s a key metric to determine how effective your efforts are. So how do we track our lead generation success? By recording key lead generation KPIs. So, what are these KPIs and why are they important to a B2B lead generation campaign?
2020 is now in full swing which means it’s time for businesses to adopt new trends, whip out the playbook to use fresh tactics and implement new technology. The marketing world is dynamic and ever-changing, so you need to stay up-to-date with all the new developments to keep your competition in second-place in this never-ending marathon.
As the world of marketing is constantly evolving, it can sometimes be difficult to determine how successful a particular marketing method is. Staying on the money can lead to an impressive amount of sustainable growth while failure to keep up with the stats and trends can lead to being left behind.
Inbound sales are the perfect type of sale because leads know what they want and they know how to get it because you’ve nurtured them into the right place at the right time. That being said, sometimes it can be difficult for marketing and sales to find true alignment during this process. Finding that alignment is key to producing the most efficiency within your sales process.
I might not own a multi-million-pound empire but even I know that the first rule of any business is to retain customers and build loyal, lasting relationships with them. Delighting your customers can result in more sales opportunities and maintain loyalty and credibility.
The buyer’s journey is a process where individuals become aware of a problem, they consider and evaluate their options before deciding to purchase a product or service. It’s to make sure you reach out to prospects in the right way at the right time. Thanks to a quick Google search, the buyer’s journey has now evolved.
Inbound marketing is constantly evolving. Here at Digital 22, we love keeping up with the new and exciting trends that develop every year. I’ve been doing my research, (and bugging some of my colleagues here in the office) to create a list of the most interesting inbound marketing trends that will be utilised in 2020.
As the inbound methodology is constantly evolving, there’s so much to learn - especially if you’re thinking about adopting this technique yourself. The best alternative is to hire an experienced agency who can deliver top quality inbound marketing solutions for all your needs.
Today’s consumers are spoilt for choice when it comes to solutions to soothe their challenges. In response to this, businesses are implementing multiple marketing and sales tactics to draw consumers in. The more choices consumers have, the more tactics businesses will throw into the mix and that means more things for marketers to keep an eye on.
With the growth of inbound marketing as a response to failing outbound techniques, more and more companies are adopting inbound methods as the key means of marketing. Given that a large part of the philosophy relies on being an authority on a particular niche and that you need to produce swathes of content to attract and nurture leads, it's tempting to conduct your own inbound campaigns.
Yeah...this is one of those blogs where I’ll tell you that the answer to when you can expect inbound marketing results is ‘it depends.’ Hear me out. Obviously, the inbound approach requires a lot of effort, time and commitment. But if you’re consistent, you can probably expect consistent traffic from anywhere between six to nine months (typically).
So, there was a lot of talk surrounding GDPR in 2018 and rightly so. It had the potential to have a big impact on marketers, in particular, those practising digital/inbound marketing techniques. By now, everybody should be compliant.
When it comes to key performance indicators (KPIs), there are the obvious ones and then there are the ones that are more obscure. You want to be tracking the right metrics, otherwise you might be making decisions based on misleading information. Here are ten inbound marketing KPIs you need to be focusing on in 2020.
Inbound marketing methods guarantee some pretty impressive results. Now, sometimes marketing campaigns can seem like chance happenings that do incredibly well, almost unexpectedly. However, let me reassure you, there will be a dedicated marketing team and strategy behind every idea.
Website conversion is the percentage of visitors that visit your site and complete an action such as purchasing your product or signing up for your newsletter. How can you increase website conversion? Just a small change can have a big impact on your conversion rate. These 40 tried and tested ideas we are about to show you, are being actively A/B tested by us and others.
The marketing landscape is always changing. What worked one year for successful leads might be completely outdated by the next. Can you believe there was a time when cold calling was king? You might not want more leads, instead you want better-quality leads. You’re in the right place.
A buyer persona is a semi-fictional creation of your ideal customer. By collecting and using information about your target market, you can create detailed profiles of the types of customers you’ll deal with. If you understand their ambitions, attitudes and priorities, you can create content that will engage with them.
Email automation workflows are automated emails that are sent to help nurture leads into customers. They play quite an important role in the inbound methodology. In the words of Hubspot - they say it best - you'll be a marketing hero. So you really should be using them.
Originally written: Apr 2016 Updated: Nov 2019 To successfully convince your boss that inbound marketing is a profitable way forward, you need to show them the benefits of adopting inbound. So how do you answer the question ‘Does inbound marketing really work?’ The answer is statistical proof.
Originally published: Apr 2016 Updated: Nov 2019 Inbound marketing often comes up against lots of objections. Most of these are rooted in the problem that successful inbound strategies rely on a change of mindset. If you’re a little hesitant about adopting inbound marketing, you (hopefully) won’t be at the end of this blog.
Originally Written: Apr 2015 Blog Updated: Nov 2019 Outbound marketing is one-dimensional as companies reach out through interruptive or obstructive techniques. Inbound is adaptable. It refers to a marketing style where customers search for helpful and holistic content supplied by businesses relevant to their needs.
Welcome to HubSpot Basic Training, Private. If you’re considering your options for a first inbound marketing campaign, then yes, it can be done with HubSpot’s basic marketing package - but there are some limitations.
Email workflow best practices, also known as drip campaigns and email automation, is something which takes constant management and tweaking. A great aim should be for users to never realise they are being marketed to autonomously.
Originally Written: Apr 2015 Blog Updated: Nov 2019 Allocating a marketing budget can be one of a marketer's most important and often most daunting responsibilities. A budget isn’t infinite. How much goes into each element of your strategy can make all the difference.
The marketing world is packed full of loads of different inbound software all promising to help your business. Sure, they might be great but there’s a reason HubSpot is the king (or queen) of inbound marketing. Outdated tactics don’t work anymore and you need a breath of fresh air with buyers now in control.
Have you been looking for landing page examples? Well, you’ve come to the right spot. Landing pages are arguably one of the most crucial steps in a marketing plan. This is because of their unique way of enticing the reader to become a consistent reader of your content - so they need to be spot on.
In the red corner, with 24-hour automated functionality and the ability to give you hours back in your life, we have chatbots. And in the blue corner, we have live chat, an outdated way to engage with customers. Both have very similar ways of working, but which one is right for you?
The Manchester HUG in August was an incredible event. Three talks, three individuals with a wide range of experience and 46 like-minded attendees, all ready to learn about all things HubSpot and inbound marketing.
At the Manchester HUG, David Chaves Rodríguez, a Customer Training Specialist at HubSpot, took us on a deep dive into smart content and personalisation. At the end of the talk, the audience knew how and where we could personalise our websites.
INBOUND 19 is officially in the books. The Digital 22 crew that attended are slowly getting over the Boston blues, have recovered from the jetlag and are ready to share so many learnings from HubSpot’s latest blockbuster event. This year was a little different, as half of the team attended Drift’s HYPERGROWTH event while the others attended Partner Day.
Today’s customers aren’t used to waiting. Webpage speeds are faster than ever, whole seasons of TV shows are binge-watched the day they’re released and smartphone cameras give us access to breaking news stories as they unfold. If it’s not fast, we’re not interested.
The third and final talk at May’s HUG was presented by Chris Ellis, the PPC Marketer here at Digital 22. Chris has over 10 years of experience working in PPC, managing budgets from £500 to £100,000 per month. In his talk, Chris discussed the five forgotten factors of Google Ads and why they matter so much. Here’s a breakdown of each:
Digital 22 started fully using Inbound Video around a year ago. Although we’ve had some great success using the tool, we’ve also made a couple of mistakes along the way and wanted to share our learnings. At the May Manchester HUG, our Director, Mark Byrne, discussed what he’s learned from 12 months of using Inbound Video. Here are the key takeaways from his talk:
At our latest HubSpot User Group event in Manchester, we were joined by Global Partner Program Manager at HubSpot and PR expert, Iliyana Stareva. She talked about the main steps to getting started with Inbound PR and how companies can successfully implement this new method into their strategies. Here are the key takeaways which you need to know about:
Some of the D22 team were lucky enough to attend HYPERGROWTH 2019 in London recently. We were amongst the first to hear about the latest trends in conversational marketing, and perhaps more importantly, the value of being human in all things digital. Those who attended included our Inbound Strategists Dan and I, Social Marketer Louise and SEO Marketer Tiffany, and together we gained valuable insights and different perspectives to take away and apply to our everyday marketing practices.
The first-ever LOVE INBOUND event proved to be a massive success. The entire team at Digital 22 enjoyed talking all things inbound marketing with those in attendance and the positive feedback we received about the event as a whole has all but confirmed that the second annual LOVE INBOUND will be going ahead.
On the surface, it doesn’t seem like what AdRoll has to offer would benefit the LOVE INBOUND event or inbound marketing at all. But after hearing what AdRoll’s Head of SMB Account Management, Johanna Eichhorst, had to say, it’s obvious just how beneficial display advertising can be when it comes to fuelling growth for your business.
No inbound marketing event would be complete without input from HubSpot. That’s why at our first-ever LOVE INBOUND event, we managed to secure three industry leaders, Christian Kinnear, Aidan O’Leary and Robbie McFarlane who flew over from HubSpot’s Dublin headquarters. In this blog, we’ll touch on what Robbie had to say at LOVE INBOUND.
Hosting LOVE INBOUND was a pretty nerve-wracking experience for the entire team. While it went down a massive success, it’s never easy being the first one on stage in front of a room full of inbound marketing enthusiasts you’ve never seen or met.
After a hectic few months, we finally moved into our brand spanking new office in the renovated Holmes Mill in Clitheroe. Keeping up with the big milestones, the entire team at Digital 22 pulled together to create, host and successfully deliver our first-ever LOVE INBOUND event by giving people who are passionate about inbound marketing the chance to hear from industry experts.
Our first ever LOVE INBOUND event was a huge success. Not only was it an amazing day for all involved, but the level of knowledge and expertise on display was incredible. We had guest speakers from industry leaders and Digital 22’s own team and we’re certain that nobody in attendance could’ve possibly gone away without bags more knowledge than they started with.
When you consider that 85 percent of small-to-medium business predominantly use inbound marketing (according to HubSpot’s State of Inbound Report), it’s no real surprise why inbound marketing is perceived as one of the most effective marketing strategies around.
The closer your sales and marketing teams work, the better it is for your entire company. To highlight just how important alignment can be (and something you should work on right away), here are the drawbacks of a misaligned team can have.
Compared to inbound marketing, account-based marketing (ABM) is a more strategic approach on how you target specific companies as opposed to casting a wider net to capture as much traffic as possible. That means you need to think about the type of companies you want to work with and figure out the type of content you should send them as this strategic approach differs from the usual inbound tactics.
Consumers now expect personalised marketing and businesses that use data-driven campaigns to tailor their content tend to see the result. Anything from Coca-Cola’s ‘Share a Coke’ campaign to the magic behind Spotify’s ‘Discover Weekly’ playlist to curate a playlist of tracks each individual user would love, personalised marketing campaigns go a long way.
One-to-one marketing (or 1:1/1-1, whichever you prefer) is a CRM strategy which emphasises having personal interactions with your customers. The thought process behind it is that personalised experiences can foster greater customer loyalty and better return on marketing investment
So, you’ve got an event coming up and now it’s time to drum up some interest to make sure you actually have people sitting in those seats. Exciting times - but you need more than one lengthy LinkedIn post or trying to squeeze an announcement inside the 280 Twitter character limit.
How much easier would business be if you knew exactly what the customer wanted when they first came to you? Well, with an effective lead management system you can gain a pretty good idea that will make your life so much easier. But what is lead management? And how can you make it successful for your business? This post explains everything you need to know.
What separates HubSpot from a lot of other customer relationship management (CRM) platforms is the bank of integrations it offers. Seventeen percent of salespeople cite lack of integration with other tools as the biggest challenge using their existing CRM, so having over 200 integrations available should be enough to convince you why HubSpot is a juggernaut of a platform to consider.
Enterprise companies usually have so many complex moving pieces involved, such as more tools to manage, more people to coordinate and more campaigns to run. So, it’s not a great idea to add more platforms into the mix and attempt to juggle too many tools at once. That's why HubSpot’s all-in-one enterprise marketing software is ideal for both your sales and marketing teams. So, here are the HubSpot enterprise features you should know about.
No enterprise company wants to be one that follows the crowd rather than blazing their own trail. We get it, it’s not the best way to emerge as a leader in any field, but that’s not to say that you can’t learn from the companies that went from small start-ups to incredible enterprise organisations.
Every enterprise company needs to have a comprehensive customer relationship management (CRM) platform in place so you can handle complex processes. Here are some useful features that all enterprise CRMs should possess so those complex processes can be taken care of in a smart and easy way.
There are literally hundreds of reports that you can create to see how your inbound campaigns are doing but not all of them are super useful. Rather than digging into copious amounts of data and wasting time by analysing metrics that just don’t have enough value in 2019 onwards, here are four essential marketing KPIs your CEO will actually care about.
Rather than your sales team wasting their time and focusing outwards on prospecting, it makes a lot more sense to look inwards at the wealth of information a CRM like HubSpot can provide. A CRM software enables your sales team to capture, monitor and understand your contacts and effectively close more deals.
The only way you’re going to see any substantial growth on an enterprise level is if you can do your part to keep your marketing and sales databases in perfect harmony. That’s where the HubSpot and Salesforce integration can help, as the integration lets you freely pass data between both seamlessly.
Content can make or break your entire sales process and that’s the main culprit of why many sales and marketing teams don’t tend to get along. Content is a crucial part of sales enablement as it’s basically content that enables your sales team to sell better. By equipping them with compelling resources, it can help your sales team increase sales. Here’s why you need sales enablement content and we’ve thrown in some bonus ideas to help you get started too.
Outbound vs inbound sales is probably a bigger battle than Marvel and DC or the Boston Celtics and Los Angeles Lakers, as both sides will tell you that their way of marketing is the ‘right’ way of doing it. Obviously, by now you know what each method of selling is all about and even though it sounds straightforward, both employ different channels and have their own pros and cons.
See how inbound marketing grew monthly views by close-to 14,000%, helped our client expand into several new countries and helped increase turnover by 140%, with ecomm revenue going from €402k to €1.1m.
WiFi SPARK were struggling to make sure their website visitors received an experience that matched their superior product offering. They also had little-to-no insight into who was using their website, how they were doing so and why they were converting into contacts. Here's the story of how we helped with these issues by using Growth Driven Design. This blog post was submitted for a HubSpot Impact Award under the Website category and was the quarterly winner for Q4 2018.
Different members of your sales team will want recognition in various ways but one thing they will have in common is the frustration of trying to close leads that turn out to be bad because they’ve probably been targeted too early. Then, that’s where the blame game comes in.
Cold calling is dead. We’ve probably all been on the receiving end of one even to this day and more often than not, we all hang up really quickly. Put yourself in the cold caller’s shoes and just think about how much success you’ll have using outbound methods today.
Barcelona vs. Real Madrid. Boston Red Sox vs. New York Yankees. Baltimore Ravens vs. Pittsburgh Steelers. Sales teams vs. Marketing teams. All vicious rivalries in their own right where they can spend many hours squabbling. An Aberdeen Group study claimed that a highly-aligned organisation achieved an average of 32 percent year-on-year revenue growth while less-aligned competitors saw a seven percent decrease.
You’re probably in the same boat as many other sales managers and sales teams when it comes to the frustrations of selling woes. Losing leads because you forgot to follow-up with them, called leads based on the order they appeared rather than checking who was the best fit and spending too long adding leads to your CRM. It’s not fun and it’s not productive.
INBOUND 18 was a very successful and memorable trip for Digital 22. Everyone in attendance learnt about all of the new product launches HubSpot has released, we soaked in some brilliant keynote speeches and we also managed to catch up with some special guests for Inbound After Hours.
Marketers can’t be blamed for assuming that creating workflows are a long-winded task. In reality, though, they’re heavily underappreciated when you consider the role they play in helping to nurture customers. In fact, any successful Inbound Marketing strategy should be using email automation workflows considering they have so many benefits. Here’s how you can plan and writing an Inbound Marketing email workflow for yourself.
We take podcasting quite seriously at Digital 22. Not only does it act like an ‘escape’ to sit down with a beer and talk all things inbound marketing, but it’s also quite an important part of our inbound marketing strategy. However, after a consistent run of churning out quality episodes with the team and some high-profile guests, we went through a dry spell when we didn’t upload an episode for around six months.
Forms are a great tool to use in inbound marketing. Whether it’s to improve website conversion rates or to help you gather new contacts for your company and obtain additional information from your existing contacts - they’re easy and important to implement. Thanks to HubSpot, we’re able to build powerful forms really quickly with the drag-and-drop form builder. Here’s how you can set up your own.
You could well be creating the greatest blogs possible for your business on a regular basis. However, even your most loyal users won’t instantly head over to your website to soak in all of that great content. They’ll probably be busy and in some cases, they won’t even be aware that you’ve published a blog and they could miss it. That’s why it’s important to set up an automatic blog email so they never miss a thing. Here’s how to create a monthly blog email through HubSpot.
Considering that it takes around 9 to 12 months for results to actually come to fruition from Inbound Marketing campaigns, it can be tempting to just skip several months ahead and try to create a much bigger report down the line. However, monitoring and reporting on Inbound efforts on a monthly basis is the more efficient method. Here’s why you should be creating an Inbound Marketing report on a month-to-month basis.
Written content is always going to be important, but since production became accessible to everyone during the past decade - video is a MUST HAVE. But that doesn’t mean you instantly need to go out and invest in five videographers and the most expensive piece of equipment on the market.
Recently, the focus has rightfully been on Facebook and the algorithm change which is surely going to affect marketers. Although, Facebook isn't the only thing that's changing. HubSpot has also seen big changes from more than just a marketing platform perspective. So we're asking the question, just what is HubSpot now?
Your blog is the focal point of your marketing campaigns, or at least it should be. Attracting more traffic, building your brand reputation, securing conversions - they’re all achievable if you have a good blog strategy and a routine in place. If you’re a ‘one-and-done’ type of marketer and you revisit your blog whenever you feel like it, you’re not exactly going to get the results you want to see. Here’s how often you should update your blog.
To drive optimal results for every one of your inbound marketing campaigns, you need an effective team in place, all specialising in different areas. It’s just not possible to do it all alone. We’re talking along the lines of The Avengers - the best in the business all committed to using their unique skill sets to make sure each campaign is a home run.
Our marketing efforts would be made so much easier if there was one guaranteed and foolproof way to improve website conversion rates. But sadly now. Despite that, there are steps you can take to help improve conversion rates of your site - such as optimising your form fields. They’re one of the most essential lead generation tools any marketer can use as they allows your company to find out more information about those visiting your website.
Data Driven Design is essential when it comes to knowing which impactful changes you need to make for your website. Without data to analyse, you’re not in a great position when it comes to deciding what you’ll need to change next - it’s all guesswork. A good way to test what is and isn’t working is to conduct an A/B test and when it comes to Data Driven Design, testing your CTAs is a great place to start. Here’s how you can do it yourself in HubSpot.
HubSpot Marketing Starter vs. HubSpot Professional. A fierce battle between two of HubSpot’s most popular offerings, where it can be difficult to decide which tier is best for your business. Sandwiched between the free package and HubSpot’s Enterprise tier, they’re both packed full of features where you and your team will have everything you’ll need to run successful inbound marketing campaigns.
So you’ve planned out a brilliant marketing campaign with the rest of your team and you know you have methods in place that will help you surpass your targets. That’s great. Although, another thing you should be using are tracking URLs. These help you measure the effectiveness of your marketing campaigns - here’s how you can set up your own tracking URLs in HubSpot.
There are many ways in which we can utilise new methods when working with inbound marketing. Not only will you draw in new customers but also keep the ones you already have. Here’s why inbound marketing is important for the future and some aspects that will need your attention.
Now that you’re moving closer to that all-important website redesign, it can be incredibly tempting to add every single nifty feature you and your team can come up with. You want to show your brand new website off to the world and obviously, you want it to be better than any website the competition has ever produced.
So it’s time to create your next Inbound Marketing report and you really want to impress your boss. To give your boss something they’d actually care about, don’t just include metrics like blog post views and web traffic. While those metrics are nice to be aware of, there are so many more important things you can and should include instead. Here’s how you can make your next Inbound Marketing report a lot more interesting.
Inbound Marketing blogging can help you get more customers, it really is as simple as that. Although, there’s a difference between regularly blogging and knowing the relevant steps to take to set it up for great success so more eyes can get on it. The Inbound blogging process is different from how regular writers will blog. So here’s a handy checklist to keep on hand for when you next blog.
Finding out that you can always make constant improvements to your website will be music to your ears. That’s opposed to putting all of your eggs into one basket and failing to improve your website for years on end with the traditional web design method. The way in which the Growth Driven Design process focuses on continuous improvement is through genuine data and user behaviour.
Monthly campaigns, 90-day campaigns or even six-month long marketing campaigns. There’s no right or wrong answer when asking how long your Inbound campaign should last. Everyone is going to have their own preference on how long each one should be. However, after trialling the different durations, we’ve found that working in 90-day cycles proves to be the most efficient way of creating a successful Inbound Marketing campaign. Here’s why we believe 90-day Inbound campaigns are a good amount of time.
Any effective website is going to need a carefully-planned sitemap for it to be a success. Planning out a sitemap is vital when it comes to excelling in Inbound Marketing, as it’s a fantastic tool for planning, organising, building and brainstorming any large website project. Here’s how to create a sitemap for Inbound success.
The case of ‘less is more’ has never been more relevant than when it comes to talking about an effective email marketing strategy. Sure, every marketer wants to boast about the fact that they have the largest database of contacts known to mankind. But what good is it if that huge database is flooded with unresponsive contacts that add literally no value? It’s time to prioritise quality over quantity so you have a much more effective email marketing strategy.
Traditional web design vs. Growth Driven Design. On paper, it’s a fierce battle as some businesses simply refuse to budge from the former method as GDD is seen as a relatively new principle. That’s until they see the results that come with launching a website much quicker and continuously improving it over time, as opposed to leaving it for years on end. The first six months are crucial, and here’s precisely what goes down during that time.
If you want to get the absolute most out of your marketing efforts to drive optimal results, then you don’t need to choose between Inbound Marketing or Growth Driven Design (GDD). Luckily for marketers all over the globe, using both GDD and Inbound Marketing makes our lives much easier, and marketing efforts much more effective and efficient. Here’s how to use both to your advantage - as well as HubSpot to tie it all together.
The great thing about Growth-Driven Design is that your website is never finished. That means your website is never old and you can continue adding new features time and time again to maintain that competitive edge. It’s no good just randomly throwing features in, though. Instead, the GDD process lets you adopt the Website Performance Roadmap to follow so you’re always making those impactful changes.
Hitting the ‘live’ button on your brand new website is always an exciting time. The world is going to see all of the hard work your team has put in and it helps to set you apart from the competition. With Growth-Driven Design, that’s the ‘easy’ part done. Now, it’s all about collecting and analysing data so you can continue to make impactful changes so that your website always has value for your users and remains ahead of the curve. In the continuous improvement stage of GDD, it’s recommended that you use a framework called the Website Performance Roadmap.
Nobody can be blamed for wanting to dive into the deep end to create and publish a brand new website to show off to the world. While that’s possible in the traditional web design method, you wouldn’t exactly be setting yourself up for success. Using the Growth Driven Design (GDD) process, you can actually get a new website up and running pretty quickly. That’s called a launch pad website, but what is it and what’s involved?
It can be incredibly tempting to publish every single page and throw in every cool little feature your business can think of on your brand new website. Everybody is guilty of that. That’s not always the best way to go about it, though. Sometimes, less is more.
Journalists and content marketing teams can often face similar issues when it’s time to produce content. It’s easy to pitch a story to an Editor or a Content Manager, but that doesn’t mean every single idea is given the green light. It all boils down to the audience you’re writing for - you need to inform them about topics and news stories they have a genuine interest in.
With the second-ever Partner Day now in the books, our focus at Digital 22 turned to the official first full day of INBOUND 18 in Boston, aka "Day 2." We wasted little time diving into the wide range of talks on offer hosted by some well-renowned speakers, so continue reading to find out what we learnt.
Following the product releases at Partner Day, the quality breakout sessions throughout Wednesday and after we recorded an episode of Inbound After Hours with HubSpot's Vice President of Marketing, we attended the always-brilliant keynotes by Brian Halligan and Dharmesh Shah.
The new product announcements kept on coming at INBOUND 2018. Video marketing has received a much-needed boost with the new HubSpot Video feature, a standalone CMS has also been launched while the Enterprise Growth Suite has been unveiled as HubSpot’s newest tier. HubSpot also unveiled some other new features for marketers and businesses to use and enjoy - the Marketing Hub Enterprise.
HubSpot pulled no punches at INBOUND this year as perhaps one of the most exciting and highly-anticipated features was finally announced - HubSpot Video. For years, HubSpot had talked about just how important video is to elevate marketing efforts, especially since people now gravitate towards personal and authentic videos. Here are the new features that have been announced and how utilising this feature effectively can bring plenty of growth to businesses.
INBOUND 2018 is officially in the books and, as expected, HubSpot has launched a plethora of brand-new products - as well as enhancing some exciting features - for everyone to get excited about. As there are so many products being launched, we’ll be breaking them down into four different sections to make sure you get enough information out of all them - starting with HubSpot’s newest tier, the Enterprise Growth Suite.
There was plenty of excitement heading into INBOUND 2018 in regards to the new product launches that were going to be announced, and it’s safe to say that HubSpot didn’t disappoint. HubSpot has announced either brand new tools or enhancements to current features across four different categories. The Enterprise Growth Suite and the Marketing Hub Enterprise announcements both featured some exciting products, as did HubSpot Video. Now, it’s time to look at the newest addition - the standalone CMS.
Artificial Intelligence is (kind of) taking over the world. Robots might not be revolting in an AI takeover with Will Smith as our only hope, but bots are the future, and you’re probably wondering whether or not your business needs to create or use a bot in your marketing efforts. To clear up the confusion and misconception of bots, HubSpot’s implementation specialist, Stephen Fuery delivered a talk on bots during the Manchester HUG event in August. Check out the video below to watch Stephen’s talk on bots, or continue reading to see what was covered.
Artificial Intelligence (AI) is growing in popularity pretty much everywhere you see. In fact, even marketers can now easily dive into the world of AI too in the form of chatbots. In episode 29 of the Inbound After Hours podcast, the guys at Digital 22 are joined by HubSpot's Implementation Specialist, Stephen Fuery. Following on from his bots talk at the Manchester HUG in August, Stephen gets into more depth on how we're all able to implement bots to boost our Inbound Marketing efforts. There's plenty of discussion regarding the problems a bot can solve for businesses, what the future of bots looks like, advice on the best way to implement bots within your business and a whole lot more. Watch... Or Listen... As always, thank you for joining us this week! If you want to chat with some like minded folk about all things Inbound, then why not join our private Facebook Group? Inbound After Hours has been created so we can engage with other marketers and receive access to the latest news, updates, techniques and so much more. It's also a platform where you can voice your opinions and get involved. Simply click on the link below to join the group... Full transcript:
Some marketers have been using video content for years, whilst others haven’t even considered it. At one of our Manchester HUG events our very own Mark Byrne covered all the aspects of using video on your website.
How do you feel when a barista at your local coffee shop greets you in a similar fashion to this? “Hi, Paige. What can I get for you today? The usual grande, iced, sugar-free vanilla latte with soy milk?” I will definitely be giving that coffee shop my custom for the foreseeable future, that’s for darn sure.
Following the Cambridge Analytica scandal, we were talking in the office about how much the likes of Facebook, Twitter, LinkedIn and Google etc really know about us. I've worked in digital marketing for over a decade so I am aware they know a lot, but I was still shocked by the level of detail I uncovered when I really looked into it for myself. From audio files of my wife and son that we never chose to record to knowing where my son goes to nursery and how many times I stopped at McDonald's when on the road with work, they know a hell of a lot.
As the movement continues to grow, more people are wondering whether you need HubSpot's software to execute an inbound marketing strategy. After all, they're the leaders of the industry. The short answer is, "No, you can do inbound marketing without HubSpot." But why would you want to? Here are the benefits of using HubSpot to do inbound marketing.
There are many all-in-one marketing software tools available out there and when they seem so similar, it can be difficult to choose which one is best for your company. HubSpot and InfusionSoft are two of the most popular platforms and each come with their own pros and cons. That's why this comparison post should help you come to a conclusion as to which is right for you. So, HubSpot vs InfusionSoft: which is best for inbound marketing?
On 15th February, we held the first Manchester HubSpot Users Group event of 2018. Taking place at Ziferblat in the Northern Quarter, Manchester, our event saw a full room of 58 attendees (our biggest turnout to date) and getting on for a couple of thousand viewers on our Facebook live stream. If you missed it, don't worry because here's the recap.
It's official - Facebook has named HubSpot an official badged marketing partner. This is down to HubSpot's rich capabilities and their deep expertise along with their impressive track record of success in advertising technology. Although the partnership between the two isn't new, it does build on their existing collaboration by including a handful of different integrations that can be hugely beneficial to inbound marketers like yourself. Here are the exciting new features to keep an eye on.
Recently, HubSpot made the official switch to tracking and providing reports on "Sessions" instead of "Visits". This is an important update which will affect the way traffic to your website is calculated. Here's an overview of the changes the update brings and why it's useful for your inbound marketing strategy.
We all need to know how the pounds and effort we're throwing into our marketing campaigns are affecting our bottom line. Sadly, proving ROI is tricky business, especially when you're looking at it from a content perspective as it's not easy to track. That's opposed to PPC ROI which is fully trackable, so your company could be thinking to hand Clive the PPC guy an even bigger budget this year. Here's how to prove content marketing ROI to your boss.
At our most recent HubSpot Users Group event in Manchester, we discussed account based marketing and the new GDPR legislation. We invited Olivia Kirwan, Channel Account Manager at HubSpot, to talk about account based marketing, how you can align both marketing and sales, and how it can be used to improve your inbound marketing efforts. Here are the key takeaways.
At our recent HubSpot User Group in Manchester, which covered account based marketing and the latest on GDPR legislation, Nikita Smits-Jørgensen, co-founder of BusinessBrew, came to talk about how the latter will change the way organisations approach data privacy. Here are the key takeaways that you need to know about.
When it comes to creating and running a marketing campaign, just jumping in and doing it isn't enough. If you're only putting up a Facebook ad here and a tweet there, and creating a stream of blog posts with keywords in the titles, you won't see many results. It's like fishing on dry land - you can cast as much bait as you want but you're not going to catch any fish until you get some in the pond. So before you start creating an inbound marketing campaign, here's what you and your team need to know.
HubSpot Connect is an integration program with a simple purpose - to connect all of the tools you use and keep them in one place so you no longer need to constantly log in and out of different platforms. It's a handy feature that inbound marketers like you should already be using, especially if you use other software in addition to HubSpot to run your business. Here are 10 HubSpot integrations that every inbound marketer needs to know.
It's time for another episode of our Inbound After Hours podcast. In this episode, we are joined by Olivia Kirwan, who is a Channel Account Manager at HubSpot. Olivia has a wealth of knowledge about account based marketing and she is here to share that with us.
In this week's episode, we are joined by Oli Gardner, who is one of six Co-Founders at Unbounce. Oli has seen a lot of landing pages in his time and is set on identifying and reversing bad marketing practices. Oli is also a prolific international speaker.
In this episode of Inbound After Hours, we speak to Hannah Fleishman who is head of Inbound Recruitment at HubSpot. Find out what inbound recruitment is and discover how you can use the same inbound methodology for recruitment, as you do to get new leads.
As agencies grow, attract customers and deliver successful results for their clients, their partner status is upgraded on HubSpot's Agency Partner Tiers Programme. The tiers range from Silver right through to the elite Diamond Partners. These aren't just labels randomly handed out either, as those agencies that are higher up the tiers unlock unique resources to fuel growth even more. But what is a Diamond HubSpot Partner? Let's find out.
This week we have a very special guest on the show, Cyrus Shepard, former SEO head at the software company Moz. Find out all about his time at Moz and his rise to lead SEO, but also find out about what you need to know about developing a career as an SEO and the latest emerging trends within the SEO industry. If you are looking at getting into SEO, this is the podcast episode for you. Cyrus Shepard offers lots of advice for aspiring SEO's.
You've been told you need to blog, but you don't fully understand the inbound process. You're probably making some mistakes. In this podcast, we talk about content and inbound blogging in terms of what to include, inbound blogging tactics, what inbound blogging isn't and some of the common pitfalls. We talk through the process from choosing a keyword, right through to the final results.
Inbound marketing takes time. Time to plan, and time to see results. In our latest podcast, we talk through how you can begin to plan your campaigns for 2018, the process that you should go through, how long it will take to see results and how you can encourage buy-in from your team. We also quickly discuss why you should consider how your company will be affected by GDPR, which comes into force next year. Download the Inbound Marketing Planning Templates here.
Inbound 2017... Wow, what an experience! It's been about 2 months now since we returned from Inbound 17. We have had lots of time to reflect on what we learnt, how we can implement it for our clients and how other Hubspot users can make the most of what we learnt whilst we were there. Find out about the key themes, from bots to messenger. Watch or listen below to find out all about Inbound17.
For many of today’s businesses, it’s the norm to use marketing automation. When a new prospect signs up for weekly emails or a customer has bought a product, they can be added to a workflow which sends them targeted emails.
Reporting is one of the biggest issues marketers face - getting everything in one place, creating in a timely manner and having meaningful insights - we hear this time and time again. Hands up, we've had the same issue here. In our mission to solve the issue we found Databox, which we now use for all our client reporting. As Databox has helped us we thought it could help other marketers so we invited Pete Caputa, CEO of Databox, on the show to talk more about reporting and the ways to make your reports even better.
When we started Inbound After Hours, we had a chat about all the amazing people we could get on the show. This week we are delighted that the person on the very top of that list is on the show, Rand Fishkin (Founder and Former CEO of Moz). We chatted to Rand at the Inbound conference in Boston and about his experiences selling, and marketing Moz when it was an agency versus now as a SaaS company, why he speaks at events, what the major SEO talking points are today, what's next for Rand and much more.
Scrap all the stuff you’ve been planning for your next Q1 campaigns - and maybe even your Q4s because things are about to change. It’s a “hold the front door” moment in marketing and it has me reeling slightly. Well, where do I start?
Wow - this week we have another huge guest from the digital marketing world - best selling author and Co-Founder of Crazy Egg & Hello Bar: Neil Patel! In this episode with speak to Neil about SEO, content marketing and other digital marketing tactics working today.
Our final guest from our visit to HubSpot HQ in Boston was Matthew Barby (Head of Growth & SEO at HubSpot). Matt is very well respected in the SEO industry so we quizzed him about SEO in 2017 to get viewers trusted advice on what works today, and what will work tomorrow...
Continuing with our guests from our visit to HubSpot HQ in Boston we spoke with Kipp Bodnar, CMO (Chief Marketing Officer) of HubSpot. In this epiosde we talk about how HubSpot do marketing for themselves.
When we started the Inbound After Hours podcast we didn't intend to talk specifically about HubSpot that much. As it turns out as a HubSpot agency that's pretty tough to do! So we thought we would jump right in and do a full episode on HubSpot, so when we are waffling about it in the future you have some context!
Wow, only 8 episodes into the podcast and we have managed to get the man himself on the show - Brian Halligan (Co-Founder & CEO of HubSpot). Brian wrote the book on inbound marketing, literally, so if you want to know where inbound marketing is going - this is the episode for you!
Regardless of what plan you choose to use when taking out a HubSpot license, whether it be the basic, professional, or enterprise, it will come at a cost - and a pricey one at that. So, here’s 5 reasons the HubSpot COS is good value for money:
As one of the Inbound Managers at Digital 22, I’m lucky enough to be able to attend Hubspot’s INBOUND conference each year. This year will be my third trip and I think I’ve finally figured my way around the Boston convention centre…
In this week's inbound after hours we had Jenny Butler from HubSpot join us to talk about podcasting. If your business is looking for another channel to grow awareness then listen up and learn why podcasting is important!
The HubSpot COS is often branded as the complete package that can carry out successful inbound marketing campaigns almost effortlessly. However, whilst SEO and content is part of your on-page optimisation, how exactly can HubSpot help PPC when your paid ads are on a completely separate platform?
With the undeniable growth of inbound marketing and the positive results it brings, more and more businesses are looking to adopt the inbound methodology into their marketing strategy. However, just like with every marketing plan, there is a cost and whilst inbound marketing is fruitful, you need to be sure you’re getting the best value for your budget.
This week we chat about the importance of creating personas and why they are a critical foundation to your marketing strategy. We’ll discuss how to overcome challenges when creating personas and give you advice on how to overcome them.
This week we chat about the importance of video marketing in 2017 as well as our challenges getting started with video, the challenges we think in-house marketing face and advice on how to overcome them.
This week we have the conclusion of last weeks episode featuring special guest, Diarmuid Walsh, from HubSpot, with a discussion on how sales and marketing must be aligned for the best results.
For a long time, there was disdain towards PPC from those professing the inbound marketing methodology. The coiners of the term inbound marketing, HubSpot, threw it in with the likes of cold calling and billboard ads as broken, impersonal and interruptive marketing.
This week on Inbound After Hours we have a special guest, Diarmuid Walsh, from HubSpot, and a special two-part episode. In this two part episode, we discussed why and how sales and marketing must be aligned for the best results.
We've been working hard for several months on planning a video podcast which we believe marketers will love. It's been hard work and a steep learning curve but we are delighted that today we are releasing the first episode. The new show, Inbound After Hours, is a weekly show where we talk about inbound marketing (with a pint after work) and share our experience. So, here we go...
For the third episode of Inbound Answered, I answer 3 insightful viewer questions in the video (and transcript) below. The questions I tackled this week are: Is my SEO agency ripping me off? What tone should I use in my workflows? How do I do SEO in 2017?
When creating an inbound strategy, it's important you do a content audit to help you identify what type of content you currently have and what's missing. Here's how to do a content audit for inbound (along with a free downloadable template).
Whilst pinning all of your marketing hopes on it might be as sensible a plan as "winning the lottery" is a career move (something an ex-student once told me in all sincerity), at least wondering how to make a blog go viral is a decent move. A Digital 22 director, Rikki, had some success recently and here's our findings.
On almost every business website you visit, you'll see a blog. Some businesses like to share their company news in their blog whilst others use it to help potential customers with common problems. One of the biggest benefits of using a blog means you have an effective way of attracting traffic to your website. What's great about this traffic is that most of the people will be your ideal customer. So, why else do businesses need a blog? Here are the reasons why you should be blogging.
Last week, we hosted the final Manchester HubSpot User Group event, also known as the Manchester HUG, of 2016. We've enjoyed hosting, meeting and hearing from many of the HubSpot users in our area and it was great to see another group in attendance. Here's a review of what was covered in the presentations and discussion.
We wrote a blog a while ago that offered advice on how to significantly increase email open rate but at the end of the day, you don't want your contacts and customers to just open your emails, you want them to click-through. Getting them to your website, seeing your special offers or encouraging them to read a recent blog, can motivate contacts to buy and inspire customers to return. Here are some ways to significantly increase email click-throughs.
We recently welcomed Nicole, a local A Level student, into the office on a week long work experience spell with us. She was completely new to inbound marketing, but keen to explore digital marketing and international business, in preparation for university and entering the world of employment. She did a great job and has written about what she learned, despite being a complete inbound novice.
Originally written: November 2016 Blog Updated: December 2019 You’ve probably reached the stage where inbound marketing looks like the best fit for your business’ needs. But you’ve got another question to answer - should you set up an in-house team or work with an established agency?
Do you want to see how an inbound strategy works? Want a shortcut to get your inbound plan off the ground? Or perhaps you wish you could try inbound marketing for free? Well, our inbound starter pack is the solution. We're offering free inbound marketing templates, which you can use to help get a better understanding of inbound and have a go at mapping out your own plan. The best way to find out whether an inbound plan is for you is by having a go yourself. Here's what is included in our starter pack.
A wholly effective inbound strategy should utilise PPC and SEO, as well as content sharing and email nurturing. Incorporating native marketing into your inbound strategy is a great way of attracting new visitors in a helpful, non-intrusive and inbound friendly way.
In the inbound marketing methodology, call-to-actions are used to convert online visitors into leads. If your CTAs are failing to grab people's attention or prompt them to act, then your entire inbound campaign will suffer the consequences. Here's some helpful tips on how to increase call-to-action clicks and conversions.
In this post, we look at how we managed to grow a large commercial shoe company's online presence with huge revenue growth. This was thanks to not only attracting more visitors; but visitors of better quality who spent more money.
Here's a pleasing tale. A fit-out and refurbishment company, Elm Workspace, had seen long-term diminishing results from traditional advertising methods (who hasn't?), but had had terrible experiences with digital marketing agencies in the past. They approached us here at Digital 22 and got a 24 times return on marketing spend and gained £1.4M in warm leads, thanks to our inbound marketing. Find out how by reading on.
Looking further into HubSpot's The State Of Inbound 2016 report and survey results, it is noticeable that there is a real disconnect between what content is being produced and how users want it presented. There's a danger too many businesses are prioritising the wrong content.
With a little dedicated time and effort, this method will really boost your SEO strategy by building backlinks easily and methodically. These add up and compound into boosting the success of your wider inbound strategy. Read on to see why and how to do it.
The leading voice in inbound marketing has released their annual report on the state of the marketing industry. The enormous HubSpot State Of Inbound 2016 survey results have been collated into this one stunning report. It's a massive insight into the goals, challenges and predictions of marketing and sales teams from all over the world. Here are our immediate takeaways and you can access the full report at the end of this blog.
There are many handy apps available which can make your life a lot easier at work. Here at Digital 22 we use quite a few apps and extensions to help us work faster and get better results for our clients. Here are the must-have apps for inbound marketers. If you feel we've missed any on this list, then please share yours in the comments below.
While it might be your natural instinct to get as much traffic and leads as possible, getting high results here can actually be a drain on your resources. Because at the end of the day, you only want leads that are genuinely interested in the products/services you provide.
Email marketing is a key part of any inbound marketing strategy. An engaging email is capable of nurturing your ideal customer and moving them further along the buyer's journey. However, if barely anyone is opening your emails then all your hard work won't be achieving its best potential. So, here's some actionable tips you can use to increase your email open rate.
To have a successful inbound marketing strategy you have to understand the buyer's journey and map your content so it naturally leads your ideal customer from being a visitor and into a customer. It might sound complex, but it's not. Here's how to map content to your buyer's journey.
An inboundy ad is a paid advert that has inbound marketing features. It's helpful and relevant to the target audience. Unlike spam adverts that target anyone in the hope of a conversion, inboundy ads are designed to move a prospect along the buyer's journey.
AMP stands for Accelerated Mobile Pages. You need it in order to offer the fastest mobile load speed and user experience so that you can harness improved click-through benefits when Google rolls out AMP fully, later this year. Implementing AMP can be as easy as enabling a plug-in on Wordpress or adding additional code to your site.
Optimising landing pages is a MUST if you want a website that naturally converts. One of the easiest ways to lose a potential lead is to not spend any time improving your landing pages. This is a critical point where a visitor decides to become a contact. Out-of-date designs, spelling mistakes, long sign-up forms are just a few ways you can put a person off. This is why optimisation is so important. There are many techniques you can use to optimise landing pages and massively improve conversions, and here they are...
As a Platinum HubSpot Partner, we know our way around HubSpot. For managing and monitoring customer interactions, automation, content creation and reporting, HubSpot is widely recommended. Choosing the right marketing platform for you and your business can be a tricky process, so here is an honest HubSpot Marketing review to show you the pros and cons of using HubSpot.
Creating landing pages is a key part of website conversion optimisation because they are responsible for convering your online visitors into contacts. If people are clicking on your Call-To-Actions but failing to complete the contact form, it's likely there is something wrong with the pages your visitors are landing on. For your inspiration, we've collected the best and worst landing pages we've come across so you can create successful pages that convert.
Inbound marketing is growing in the UK. Without a doubt, it's helping businesses engage with their ideal customers compared to traditional outbound methods. As there are many different parts of the inbound methodology, you should read about the subject before you get started using it as your marketing strategy. Here are some of the best books on inbound marketing to get you started.
O ptimising the conversion rate of your sign-up forms is a key building block in the online sales and nurturing process. It's the point at which your visitors decide whether to become a lead or not, so forms must be prioritised when it comes to reviewing your site's performance and optimisation .
You may have already convinced your bosses that inbound marketing works and is the way to grow your tech business. If you're still working on that, you can read our blog post on it and then tell them these 5 steps to get started with inbound today.
Having answered "What is a call to action?" in an earlier blog post, we are now going to look at some theory and examples of best practice. Hopefully you will be inspired by these epic CTA examples and implement what's so good about them onto your own pages.
The most basic approach to advertising is if you don't tell people about your business, people will never know about what you can offer. Then it will never grow. When it comes to the best way to grow a tech startup, inbound marketing is the answer. Here's why.
To successfully convince your boss that inbound marketing is a profitable way forward, you need to show them the benefits of going inbound. You can do this by showing them statistical proof, and offer them helpful resources to further their own knowledge about it. If you turn up in your boss' office with no evidence to support your case, it's doubtful you will succeed. But we've got everything you need to make a strong argument that inbound marketing works.
Do you keep watching videos online and debate whether you should start creating videos on your own site? Let us help you answer that debate - do it! In a fast-paced digital world, you need to be exploring this avenue of reaching your customers.
What exactly can you do to make sure you have a credible website? D o you ever land on a website and you’re instantly put off and can’t wait to close it down? Have you considered visitors might be doing the same to your page?
Listening to what experts predict is a great way to get a feeling for the changes happening in the industry but the problem with most prediction posts is that they are limited to the writers opinion. In this post I will predict the key inbound changes for 2016, not by offering my opinion, but by using Google Trend data.
I see many companies sit down in January and plan their marketing for the year. This might sound like a good idea but in reality most of these businesses end up losing the first quarter to planning and setup. That's why, with only one month left of 2015, I say if you want to 'hit the ground running' in 2016 you have got to start now!
If you want your business to grow and bring in more profit, you need to be willing to adapt and improve your marketing reach. But where do you even start? We have rounded up some quick tips for improving your marketing reach and how to attract more visitors overall.
Benefits of Infographics: 7 Ways to Boost Your Audience (View Full Infographic below) You’ve got some compelling data, or some exciting statistics that you can’t wait to show the world and after messing around in excel it still looks pretty boring.
Each year Hubspot compiles data from around the globe to determine the key trends and developments in the Inbound (and Outbound) marketing world. This is the seventh year of the 'State of Inbound' report and the insightful data keeps on coming...
How do you go about defining your brand's tone of voice? Start, by thinking about your customers. Once you understand them, you can then consider the things you need to include to help you engage. Use this 5-step process to create your brands perfect tone.
Millennials are the digitally fluent generation who have come to rely on the internet; using it to learn, research and make decisions. To market to individuals who are tech savvy, you need a strategy that interacts with their mindset. First, understand who Millennials are and then create a marketing strategy they will engage with.
Tone of voice is often considered as one of the highest priorities when starting a new business. The tone of your business can help customers engage with you and is very beneficial for businesses using Inbound Marketing. We have collected the top 5 factors you need to consider when creating your company's voice.
What is CRM? When searching for a reliable, effective and time-saving strategy to grow your sales - to put it simply, all roads lead to CRM. But what is CRM and why do we believe it will revolutionise your sales growth?
Inbound marketing objectives are the key goals you set and work towards through a campaign or a fiscal year. They’re essential in determining the trajectory of your company going forward. A goal can seem like some lofty, formless idea that can be hard to grasp but with our guidance, you’ll be able to create some goals in no time.