An inbound marketing and HubSpot blog by marketers for marketers

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The new HubSpot Marketplace for modules, apps and other cool stuff

HubSpot Modules. Apps and Integrations. WordPress plug-ins. Whatever it is that helps you get eek that little bit extra from your HubSpot platform... You can get hold of it in our new marketplace. What's in the Digital 22 Marketplace? All sorts! It's like a big box of HubSpot treats that help you...

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inbound marketing pitfalls
  • Inbound marketing

    • INBOUND AFTER HOURS: Inbound marketing pitfalls to avoid (that we probably told you to do)

    Sometimes, following too many best practices can be a bad thing. It isn't technically wrong, but best practices tend to be safe and not risky, meaning your marketing ends up generic (a kinder way of saying boring 🤷) and doesn't get the results you need.

    2 min read
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    Inbound After Hours: HubSpot hit 100,000 customers
  • Inbound marketing

    • INBOUND AFTER HOURS: HubSpot hit 100K customers! 😯

    HubSpot weren't messing around when they burst onto the scene in 2006. It all revolved around people and how the way they shop and buy had changed, meaning companies had to adapt by creating valuable content and experience to build long-term relationships with customers. Now? HubSpot has hit 100,000 customers.

    2 min read
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  • Inbound marketing

    • INBOUND AFTER HOURS: The marketer's to-do list for a new year

    Tonight is the night, when four becomes two. Doesn't quite have the same ring to it as our beloved Spice Girls but you might have noticed fewer faces on your screen this time round. Paul has fled the nest to create his own spinoff podcast and Mark is getting stuck in to his new role in the business.

    2 min read
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  • Inbound after hours

    • Inbound After Hours: Connecting with prospects when we can't meet F2F.

    How are you finding making connections with prospects while under worldwide lockdown? Webinars are great, podcasts have their place and social media is soaring. But there's so much more we can do than just stale Zoom calls to engage people remotely during these strange times.

    2 min read
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  • Inbound marketing

    • INBOUND AFTER HOURS: Innovative products and marketing during lockdown, HubSpot CMS and Mark’s dog 🐕.

    When times are hard, it forces us all to get innovative. Needs must and all that. So, for this episode of INBOUND AFTER HOURS, we take a look at what we can see are original ideas from companies trying to survive (or thrive) in a mid-pandemic world and what the lasting impacts may be. Plus, we touch on the brand new HubSpot CMS and the usual splashes of general chatter/nonsense.

    2 min read
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  • Inbound after hours

    • Inbound After Hours: Is hosting free events worth it? Plus; pies, takeaways and a LOVE INBOUND recap.

    Well, LOVE INBOUND 2020 is in the can and Aleks is editing the footage and podcasts for you. As. We. Speak. Big thanks to everybody who turned out for our free marketing event, at the end of February. And massive shout out to all the amazing speakers who came from both sides of the Atlantic to deliver some amazing talks.

    1 min read
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  • Inbound after hours

    • Inbound After Hours: Why and how to leverage episodic video content.

    In the second Inbound After Hours episode of 2020, three of us sat down to talk about how episodic video content is such a powerful tool for businesses.

    1 min read
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  • Inbound after hours

    • Inbound After Hours: January update, HubSpot features and more

    Forget your A-Team and Teenage Mutant Ninja Turtles. With 2020 in full swing and plenty of new marketing trends, tactics and HubSpot features to discuss already, you need an experienced and reliable four-man team to update you on all the exciting inbound marketing news. So, who you gonna call?

    1 min read
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  • Inbound after hours

    • Inbound After Hours: Finding the right candidate with inbound recruitment

    Ah, recruitment. The age-old problem of attempting to find the perfect fit for your team while trying to build a strong employer brand and retaining the talent you already have. That’s just the tip of the iceberg - there’s a lot more that recruiters and those in an HR role need to juggle. So, who better to bring on the Inbound After Hours podcast than our very own Talent and Culture Manager?

    2 min read
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  • Inbound after hours

    • Inbound After Hours: The importance of a people-driven culture code

    Netflix. Slack. HubSpot. Some of the biggest companies in the world have implemented a culture code and we’ve set the foundations at Digital 22 as we continue to grow with our very own version. As more and more talented marketers and specialists join our growing team, it can be difficult to maintain the same fantastic culture that’s been in place for years.

    2 min read
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  • Inbound after hours

    • Inbound After Hours: How to get the most out of your ad spend

    The pay-per-click (PPC) advertising model continues to grow in popularity. It’s now an integral piece of the inbound marketing puzzle as it offers options that you simply can’t achieve from any other method of online marketing. Remarketing, geo-targeting, instant results… yep, it’s pretty important.

    2 min read
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  • Inbound after hours

    • INBOUND INFLUENCERS: How important video is for sales (and loads of tips) with Maria Ilic

    Another week, another podcast. This time, we’ve got a 20-minute show with a video expert from Vidyard, Marija Ilic. Whilst she was here training our team, Mark sat down with her to chat through how important video is in the modern-day sales process and got about 200 tips on how to succeed at video. Check it out now.

    1 min read
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  • Inbound after hours

    • INBOUND INFLUENCERS: How easy is it to get started with video? With Rob Sale

    In early 2019, we chose to become an official Vidyard partner. When we saw the back-end analytics that Vidyard’s integration with HubSpot offered, it was an absolute no-brainer. Another no-brainer was making sure we got the ultimate onboarding experience from Vidyard themselves so that we can get the most out of the tool for our clients.

    1 min read
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  • Inbound after hours

    • Inbound After Hours with Dave Gerhardt: How to do great B2B podcasting and marketing like an actual person

    I’m not sure what my favourite bit about doing this podcast was. Beforehand, being a massive fan of Drift’s marketing and the Seeking Wisdom podcast in particular, I was pretty giddy to be chatting to DG on our own show. On the day, on- and off-camera he was properly sound and enjoyable to chat with. Then, listening to the edit, he delivers class knowledge in a friendly and easy-to-understand way.

    1 min read
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  • Inbound after hours

    • Inbound After Hours with Larry Kim: How huge messenger marketing actually is

    We took a bit of a break from recording the podcast but we’re back at it. And we’ve picked up where we left off: it’s either a few of us exploring something relevant to inbound marketers and trying to share as many learnings as possible, or we’re chatting to a big-name guest and getting them to share some insights. This episode’s the latter. Say hello to one of the biggest names in digital marketing: Larry Kim, CEO of MobileMonkey, Inc.

    24 min read
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  • Inbound marketing

    • Data Check: What Happened When We Stopped Podcasting for Nearly 6 Months?

    We take podcasting quite seriously at Digital 22. Not only does it act like an ‘escape’ to sit down with a beer and talk all things inbound marketing, but it’s also quite an important part of our inbound marketing strategy. However, after a consistent run of churning out quality episodes with the team and some high-profile guests, we went through a dry spell when we didn’t upload an episode for around six months.

    4 min read
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    pageshot of 'What is HubSpot now_ - EP 30 - Digital 22' @ 2018-09-10-1107'17-337450-edited
  • Inbound marketing

    • What is HubSpot Now? - Inbound After Hours - Ep. 30

    Recently, the focus has rightfully been on Facebook and the algorithm change which is surely going to affect marketers. Although, Facebook isn't the only thing that's changing. HubSpot has also seen big changes from more than just a marketing platform perspective. So we're asking the question, just what is HubSpot now?

    22 min read
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    dharmesh shah keynote at inbound 18
  • Inbound marketing

    • Dharmesh Shah's Tips for Improving Customer Experience at INBOUND 18

    Following the product releases at Partner Day, the quality breakout sessions throughout Wednesday and after we recorded an episode of Inbound After Hours with HubSpot's Vice President of Marketing, we attended the always-brilliant keynotes by Brian Halligan and Dharmesh Shah.

    1 min read
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    pageshot of 'Bots Bots Bots - EP 29 - Digital 22' @ 2018-09-06-1546'23-266787-edited
  • Inbound marketing

    • Bots, Bots, Bots with Stephen Fuery from HubSpot - Inbound After Hours - Ep. 29

    Artificial Intelligence (AI) is growing in popularity pretty much everywhere you see. In fact, even marketers can now easily dive into the world of AI too in the form of chatbots. In episode 29 of the Inbound After Hours podcast, the guys at Digital 22 are joined by HubSpot's Implementation Specialist, Stephen Fuery. Following on from his bots talk at the Manchester HUG in August,  Stephen gets into more depth on how we're all able to implement bots to boost our Inbound Marketing efforts. There's plenty of discussion regarding the problems a bot can solve for businesses, what the future of bots looks like, advice on the best way to implement bots within your business and a whole lot more. Watch... Or Listen...          As always, thank you for joining us this week! If you want to chat with some like minded folk about all things Inbound, then why not join our private Facebook Group? Inbound After Hours has been created so we can engage with other marketers and receive access to the latest news, updates, techniques and so much more. It's also a platform where you can voice your opinions and get involved. Simply click on the link below to join the group...     Full transcript:

    18 min read
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  • Inbound marketing

    • Pop-ups, Landing Pages and Public Speaking with Oli Gardner - Inbound After Hours - Ep. 24

    In this week's episode, we are joined by Oli Gardner, who is one of six Co-Founders at Unbounce. Oli has seen a lot of landing pages in his time and is set on identifying and reversing bad marketing practices. Oli is also a prolific international speaker. 

    26 min read
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  • Inbound marketing

    • What is Inbound Recruitment? - Inbound After Hours - Ep. 23

    In this episode of Inbound After Hours, we speak to Hannah Fleishman who is head of Inbound Recruitment at HubSpot. Find out what inbound recruitment is and discover how you can use the same inbound methodology for recruitment, as you do to get new leads.

    18 min read
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  • SEO

    • Interview with Cyrus Shepard - Inbound After Hours - Ep. 22

    This week we have a very special guest on the show, Cyrus Shepard,  former SEO head at the software company Moz. Find out all about his time at Moz and his rise to lead SEO, but also find out about what you need to know about developing a career as an SEO and the latest emerging trends within the SEO industry. If you are looking at getting into SEO, this is the podcast episode for you. Cyrus Shepard offers lots of advice for aspiring SEO's.

    18 min read
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  • Inbound marketing

    • What Should An Inbound Blog Be? - Inbound After Hours - Ep. 21

    You've been told you need to blog, but you don't fully understand the inbound process. You're probably making some mistakes.  In this podcast, we talk about content and inbound blogging in terms of what to include, inbound blogging tactics, what inbound blogging isn't and some of the common pitfalls. We talk through the process from choosing a keyword, right through to the final results.

    26 min read
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  • PPC

    • Top Google Ads Tips and Tricks - Inbound After Hours - Ep. 20

    Google Adwords is without a doubt a minefield, but you can learn so much by using the platform. In this podcast we talk about Google Adwords -is it worth the spend? Does it still offer value to companies? Are you being left behind if you aren't moving to social ads like your competitors? We also talk through what people should avoid when setting up their AdWords accounts, where you can learn and how you can maximise conversions.  Paid search is not dead.  Here are some links you might find useful, that are mentioned in the podcast: A Complete Guide to The New AdWords Interface PPC Insight - How Much Does the AdWords Cost? Inbound Influencers - Interview with Luke Summefield

    19 min read
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  • Inbound marketing

    • Inbound Marketing Planning for 2018 - Inbound After Hours - Ep. 19

    Inbound marketing takes time. Time to plan, and time to see results. In our latest podcast, we talk through how you can begin to plan your campaigns for 2018, the process that you should go through, how long it will take to see results and how you can encourage buy-in from your team. We also quickly discuss why you should consider how your company will be affected by GDPR, which comes into force next year. Download the Inbound Marketing Planning Templates here.

    24 min read
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  • Inbound marketing

    • Inbound 17 Recap and Review - Inbound After Hours - Ep. 18

    Inbound 2017... Wow, what an experience! It's been about 2 months now since we returned from Inbound 17. We have had lots of time to reflect on what we learnt, how we can implement it for our clients and how other Hubspot users can make the most of what we learnt whilst we were there. Find out about the key themes, from bots to messenger. Watch or listen below to find out all about Inbound17.

    25 min read
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  • Inbound marketing

    • Getting Started with Inbound Marketing - Our Story - Ep 17

    Getting started with inbound marketing can be daunting. In this episode was talk about how we all started with inbound marketing and pass on our tips for success!

    31 min read
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  • Inbound marketing

    • How To Make A Good Marketing Report with Pete Caputa from Databox - Inbound After Hours - Ep. 16

    Reporting is one of the biggest issues marketers face - getting everything in one place, creating in a timely manner and having meaningful insights - we hear this time and time again. Hands up, we've had the same issue here. In our mission to solve the issue we found Databox, which we now use for all our client reporting. As Databox has helped us we thought it could help other marketers so we invited Pete Caputa, CEO of Databox, on the show to talk more about reporting and the ways to make your reports even better.

    21 min read
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  • SEO

    • Interview With Rand Fishkin From Moz: Marketing, Conferences & SEO - Inbound After Hours - Ep. 15

    When we started Inbound After Hours, we had a chat about all the amazing people we could get on the show. This week we are delighted that the person on the very top of that list is on the show, Rand Fishkin (Founder and Former CEO of Moz). We chatted to Rand at the Inbound conference in Boston and about his experiences selling, and marketing Moz when it was an agency versus now as a SaaS company, why he speaks at events, what the major SEO talking points are today, what's next for Rand and much more.

    22 min read
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  • Inbound after hours

    • How To Motivate Yourself and Your Marketing Team with Luke Staton - Inbound After Hours - Ep 14

    A bit of a different angle on the show this week. It's all about mindset and motivation - with guest Luke Staton (Performance Coach and Motivational Speaker). We met Luke at an event we were both speaking at. He managed to get a room full of marketers on their feet, energised and enjoying themselves so we thought he would be prefect for the show! If you have a marketing team to motivate - listen up...

    44 min read
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  • SEO

    • Content Marketing & SEO with Neil Patel - Inbound After Hours - Ep 13

    Wow - this week we have another huge guest from the digital marketing world - best selling author and Co-Founder of Crazy Egg & Hello Bar: Neil Patel!  In this episode with speak to Neil about SEO, content marketing and other digital marketing tactics working today.

    13 min read
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  • SEO

    • SEO in 2017 & Beyond with Matthew Barby (Global Head of Growth & SEO at HubSpot) - Inbound After Hours - Ep 11

    Our final guest from our visit to HubSpot HQ in Boston was Matthew Barby (Head of Growth & SEO at HubSpot). Matt is very well respected in the SEO industry so we quizzed him about SEO in 2017 to get viewers trusted advice on what works today, and what will work tomorrow...

    23 min read
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  • Inbound marketing

    • HubSpot's Marketing Strategies with Kipp Bodnar (CMO of HubSpot) - Inbound After Hours - Ep 10

    Continuing with our guests from our visit to HubSpot HQ in Boston we spoke with Kipp Bodnar, CMO (Chief Marketing Officer) of HubSpot.  In this epiosde we talk about how HubSpot do marketing for themselves.

    20 min read
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  • Inbound marketing

    • What Is HubSpot And Why Do We Use It? - Inbound After Hours Podcast - Ep 9

    When we started the Inbound After Hours podcast we didn't intend to talk specifically about HubSpot that much. As it turns out as a HubSpot agency that's pretty tough to do! So we thought we would jump right in and do a full episode on HubSpot, so when we are waffling about it in the future you have some context!

    24 min read
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  • Inbound marketing

    • The Future Of Inbound Marketing, An Interview With Brian Halligan (CEO & Co-Founder of HubSpot) - Inbound After Hours Podcast - Ep 8

    Wow, only 8 episodes into the podcast and we have managed to get the man himself on the show - Brian Halligan (Co-Founder & CEO of HubSpot). Brian wrote the book on inbound marketing, literally, so if you want to know where inbound marketing is going - this is the episode for you!

    19 min read
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  • Inbound marketing

    • Inbound After Hours Podcast - Why Podcasting Is Important with Jenny Butler of HubSpot - Episode 7

    In this week's inbound after hours we had Jenny Butler from HubSpot join us to talk about podcasting. If your business is looking for another channel to grow awareness then listen up and learn why podcasting is important!

    29 min read
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  • Inbound marketing

    • Inbound After Hours Podcast - Why Creating Buyer Personas Is Critical - Episode 6

    This week we chat about the importance of creating personas and why they are a critical foundation to your marketing strategy. We’ll discuss how to overcome challenges when creating personas and give you advice on how to overcome them.

    24 min read
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  • Inbound marketing

    • Inbound After Hours Podcast - The Importance Of Video Marketing 2017 - Episode 5

    This week we chat about the importance of video marketing in 2017 as well as our challenges getting started with video, the challenges we think in-house marketing face and advice on how to overcome them.

    24 min read
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  • Inbound marketing

    • Inbound After Hours Podcast - Episode 3 & 4 - Part 2 - Marketing And Sales Must Be Aligned With Diarmuid Walsh From HubSpot

    This week we have the conclusion of last weeks episode featuring special guest, Diarmuid Walsh, from HubSpot, with a discussion on how sales and marketing must be aligned for the best results.

    13 min read
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  • Inbound marketing

    • Inbound After Hours Podcast - Episode 3 & 4 - Part 1 - Marketing And Sales Must Be Aligned With Diarmuid Walsh From HubSpot

    This week on Inbound After Hours we have a special guest, Diarmuid Walsh, from HubSpot, and a special two-part episode. In this two part episode, we discussed why and how sales and marketing must be aligned for the best results.

    19 min read
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  • Inbound marketing

    • Inbound After Hours Podcast - Episode 1 - All Things Blogging; Frequency, Length, Traffic and Leads

    We've been working hard for several months on planning a video podcast which we believe marketers will love. It's been hard work and a steep learning curve but we are delighted that today we are releasing the first episode. The new show, Inbound After Hours, is a weekly show where we talk about inbound marketing (with a pint after work) and share our experience. So, here we go...

    23 min read
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