After recently hitting Elite status, it was only a matter of time until we were on to the next thing. That’s why we’re so excited to announce we’ve acquired Canadian HubSpot agency, Larmahil. From our humble beginnings as a HubSpot Partner in a small office with six people, today we’re expanding...Read More
South Retford. A place famed for its industrial past and a town once home to numerous furniture manufacturers, working mostly with pine. You’d never guess the factory - where the expert craftsmen have used time-honoured techniques to handcraft bespoke, high-quality beds and furniture since 1983 - is tucked away in a tight, terraced street.
So the day has finally come. There are dark clouds in the sky, there’s sad music playing in the background and you’ve decided to get out of your HubSpot contract. If you’ve already made up your mind, here’s how you can cancel the HubSpot product you’ve signed up for in seven easy steps.
HubSpot weren't messing around when they burst onto the scene in 2006. It all revolved around people and how the way they shop and buy had changed, meaning companies had to adapt by creating valuable content and experience to build long-term relationships with customers. Now? HubSpot has hit 100,000 customers.
I’ve witnessed a lot of huge milestones since I started Digital 22. Our first (and second) LOVE INBOUND event, continually growing the team with amazing people, moving into a state-of-the-art office - just to name a few off the top of my head. But the latest is yet another surreal and exciting moment to document.
Tonight is the night, when four becomes two. Doesn't quite have the same ring to it as our beloved Spice Girls but you might have noticed fewer faces on your screen this time round. Paul has fled the nest to create his own spinoff podcast and Mark is getting stuck in to his new role in the business.
A sales software, a marketing tool, a content management system, a service program - HubSpot has been labelled a lot of things over the years. And it makes sense why. The landscape continues to evolve so HubSpot regularly switches up its functionality and features which sees it now covering a range of bases.
There’s no doubt that COVID-19 is having a profound effect on our daily lives. While the virus has had devastating implications across the globe on both individuals and companies, there are ways that businesses such as yours can find opportunity amid the uncertainty.
At the virtual Manchester HUG in September, our very own Head of Sales, Caroline, kicked off the event with her talk on introducing personalisation into sales. Joining her was Rachel Ahearne, Principal Channel Consultant at HubSpot, who touched on the latest announcement revealed at INBOUND 2020.
The Manchester HUG virtual event in September welcomed two speakers this month. HubSpot's Principal Channel Consultant, Rachel Ahearne, spoke about the recent CRM updates and was joined by our very own Caroline Sibley.
As expected, HubSpot introduced some new updates and features during the first-ever virtual INBOUND conference last week to help folks with the challenges brought on by the coronavirus pandemic.
When times are hard, it forces us all to get innovative. Needs must and all that. So, for this episode of INBOUND AFTER HOURS, we take a look at what we can see are original ideas from companies trying to survive (or thrive) in a mid-pandemic world and what the lasting impacts may be. Plus, we touch on the brand new HubSpot CMS and the usual splashes of general chatter/nonsense.
Ever wondered what it's like to build and launch something as big and game-changing as a CMS that plans to take on WordPress? Luke Summerfield, HubSpot Go To Market Lead and GDD inventor, shares a behind the scenes look at the huge launch of the HubSpot CMS Hub.
And the winner is… HubSpot. You’ve decided that inbound marketing is for you and HubSpot is the platform you’ll utilise to deliver it. Honestly, that’s a fantastic choice. But there’s still one final decision to make before you can crack on.
As the coronavirus crisis deepens across the globe, uncertainty is proving to be arguably one of the biggest challenges faced by businesses today. With remote working on the rise and an online presence more important than ever, many leading organisations are taking strides to help businesses.
HubSpot is well-known for offering an easy interface and seamless user experience. They’ve always kept the marketer at the centre of their platform - especially when it comes to updates. At INBOUND 19, Christopher O’Donnell, SVP of product at HubSpot, showcased some of the top ideas from customers that the company has now implemented in the platform.
Today’s consumers are spoilt for choice when it comes to solutions to soothe their challenges. In response to this, businesses are implementing multiple marketing and sales tactics to draw consumers in. The more choices consumers have, the more tactics businesses will throw into the mix and that means more things for marketers to keep an eye on.
Email automation workflows are automated emails that are sent to help nurture leads into customers. They play quite an important role in the inbound methodology. In the words of Hubspot - they say it best - you'll be a marketing hero. So you really should be using them.
HubSpot’s marketing hub offers four different packages: Free, Starter, Professional and Enterprise. This blog will discuss the features which the Free package offers and whether it’s enough to help you run a successful inbound marketing campaign.
HubSpot is able to build three types of chatbots: Qualify leads bots, Book Meetings bots and Support bots. This blog will discuss all three of these in detail, from how you can devise a strategy to going ahead and actually building one in HubSpot.
HubSpot is able to integrate with over 300 different platforms. All of these integrations can be really beneficial to your business. However, I thought it would be worth outlining four of the best which can help you generate leads and close more deals. First, let’s start with a personal favourite of mine - Seventh Sense.
HubSpot’s workflow tool goes way beyond sending automated emails. There’s loads more ways it can help you do stuff effortlessly. Here are three other things you can do with HubSpot Workflows other than email automation. Let's get started with a biggy - changing contact properties.
The marketing world is packed full of loads of different inbound software all promising to help your business. Sure, they might be great but there’s a reason HubSpot is the king (or queen) of inbound marketing. Outdated tactics don’t work anymore and you need a breath of fresh air with buyers now in control.
So you’ve accidentally given the work experience kid Super Admin permissions on HubSpot in their second week and they start causing chaos in your HubSpot CRM. Okay, they might not channel their inner Daenerys Targaryen and let the power get to their head (one for all you Game of Thrones fans out there), but it’s better to be safe than sorry when sorting out HubSpot user permissions.
Your sales pipeline works by placing your leads, prospects and sales opportunities at different stages of the sales cycle. You then measure their progress as they move through the pipeline stages, from an unqualified lead to a delighted repeat customer. Actually knowing what to do with this information really helps as it’ll determine the actions your sales team should take next.
Creating a few different templates for emails, blogs and pages can make your life a whole lot easier down the line. They’re a great foundation for the content you produce and the actual process of creating them on HubSpot is nice and straightforward. Here’s a quick rundown of how to make and import templates and a few best practices for good measure too.
The Manchester HUG in August was an incredible event. Three talks, three individuals with a wide range of experience and 46 like-minded attendees, all ready to learn about all things HubSpot and inbound marketing.
At the Manchester HUG, David Chaves Rodríguez, a Customer Training Specialist at HubSpot, took us on a deep dive into smart content and personalisation. At the end of the talk, the audience knew how and where we could personalise our websites.
INBOUND 19 is officially in the books. The Digital 22 crew that attended are slowly getting over the Boston blues, have recovered from the jetlag and are ready to share so many learnings from HubSpot’s latest blockbuster event. This year was a little different, as half of the team attended Drift’s HYPERGROWTH event while the others attended Partner Day.
As we do every year, Digital 22 has sent eight members of our team to the annual INBOUND event in Boston (definitely not jealous that I'm not one of them but you can check out what the lucky group are getting up to here). Helpful education sessions, engaging events and transformative keynotes are just some of the things on offer. But we’re always most excited for the new products HubSpot has in store for us.
The first-ever LOVE INBOUND event proved to be a massive success. The entire team at Digital 22 enjoyed talking all things inbound marketing with those in attendance and the positive feedback we received about the event as a whole has all but confirmed that the second annual LOVE INBOUND will be going ahead.
No inbound marketing event would be complete without input from HubSpot. That’s why at our first-ever LOVE INBOUND event, we managed to secure three industry leaders, Christian Kinnear, Aidan O’Leary and Robbie McFarlane who flew over from HubSpot’s Dublin headquarters. In this blog, we’ll touch on what Robbie had to say at LOVE INBOUND.
HubSpot’s Content Management System (CMS) Hub isn’t your average CMS. It’s the next generation of website platforms and ideal for companies looking to merge their website and marketing efforts into one singular, adaptive tool.
Consumers now expect personalised marketing and businesses that use data-driven campaigns to tailor their content tend to see the result. Anything from Coca-Cola’s ‘Share a Coke’ campaign to the magic behind Spotify’s ‘Discover Weekly’ playlist to curate a playlist of tracks each individual user would love, personalised marketing campaigns go a long way.
What separates HubSpot from a lot of other customer relationship management (CRM) platforms is the bank of integrations it offers. Seventeen percent of salespeople cite lack of integration with other tools as the biggest challenge using their existing CRM, so having over 200 integrations available should be enough to convince you why HubSpot is a juggernaut of a platform to consider.
Enterprise companies usually have so many complex moving pieces involved, such as more tools to manage, more people to coordinate and more campaigns to run. So, it’s not a great idea to add more platforms into the mix and attempt to juggle too many tools at once. That's why HubSpot’s all-in-one enterprise marketing software is ideal for both your sales and marketing teams. So, here are the HubSpot enterprise features you should know about.
Every enterprise company needs to have a comprehensive customer relationship management (CRM) platform in place so you can handle complex processes. Here are some useful features that all enterprise CRMs should possess so those complex processes can be taken care of in a smart and easy way.
Rather than your sales team wasting their time and focusing outwards on prospecting, it makes a lot more sense to look inwards at the wealth of information a CRM like HubSpot can provide. A CRM software enables your sales team to capture, monitor and understand your contacts and effectively close more deals.
The only way you’re going to see any substantial growth on an enterprise level is if you can do your part to keep your marketing and sales databases in perfect harmony. That’s where the HubSpot and Salesforce integration can help, as the integration lets you freely pass data between both seamlessly.
HubSpot agencies are great for adding extra strings to your marketing bow. But, this isn’t all what they’re useful for. HubSpot agencies can help you with more than just your marketing campaigns. But in what other areas is HubSpot beneficial to your business?
WiFi SPARK were struggling to make sure their website visitors received an experience that matched their superior product offering. They also had little-to-no insight into who was using their website, how they were doing so and why they were converting into contacts. Here's the story of how we helped with these issues by using Growth Driven Design. This blog post was submitted for a HubSpot Impact Award under the Website category and was the quarterly winner for Q4 2018.
WiFi SPARK created a product which improves people's experience whilst being a patient in hospital, but the benefits are hard to demonstrate on film. We created an animated video that demonstrates how it works and how it helps. We submitted it as a case study for a HubSpot Impact Award in the Graphic Design category. This submission was the quarterly winner for Q4 2018.
This blog post was submitted for a HubSpot Impact Award for Sales Enablement. It tells the story of how Digital 22 used HubSpot and Sales Enablement Services to increase a client's turnover from £3.8M to close to £5M. The submission was the quarterly winner for Q4 2018 and the overall Grand Prize winner for 2018.
INBOUND 18 was a very successful and memorable trip for Digital 22. Everyone in attendance learnt about all of the new product launches HubSpot has released, we soaked in some brilliant keynote speeches and we also managed to catch up with some special guests for Inbound After Hours.
Forms are a great tool to use in inbound marketing. Whether it’s to improve website conversion rates or to help you gather new contacts for your company and obtain additional information from your existing contacts - they’re easy and important to implement. Thanks to HubSpot, we’re able to build powerful forms really quickly with the drag-and-drop form builder. Here’s how you can set up your own.
You could well be creating the greatest blogs possible for your business on a regular basis. However, even your most loyal users won’t instantly head over to your website to soak in all of that great content. They’ll probably be busy and in some cases, they won’t even be aware that you’ve published a blog and they could miss it. That’s why it’s important to set up an automatic blog email so they never miss a thing. Here’s how to create a monthly blog email through HubSpot.
Recently, the focus has rightfully been on Facebook and the algorithm change which is surely going to affect marketers. Although, Facebook isn't the only thing that's changing. HubSpot has also seen big changes from more than just a marketing platform perspective. So we're asking the question, just what is HubSpot now?
Your blog is the focal point of your marketing campaigns, or at least it should be. Attracting more traffic, building your brand reputation, securing conversions - they’re all achievable if you have a good blog strategy and a routine in place. If you’re a ‘one-and-done’ type of marketer and you revisit your blog whenever you feel like it, you’re not exactly going to get the results you want to see. Here’s how often you should update your blog.
Our marketing efforts would be made so much easier if there was one guaranteed and foolproof way to improve website conversion rates. But sadly now. Despite that, there are steps you can take to help improve conversion rates of your site - such as optimising your form fields. They’re one of the most essential lead generation tools any marketer can use as they allows your company to find out more information about those visiting your website.
Data Driven Design is essential when it comes to knowing which impactful changes you need to make for your website. Without data to analyse, you’re not in a great position when it comes to deciding what you’ll need to change next - it’s all guesswork. A good way to test what is and isn’t working is to conduct an A/B test and when it comes to Data Driven Design, testing your CTAs is a great place to start. Here’s how you can do it yourself in HubSpot.
HubSpot Marketing Starter vs. HubSpot Professional. A fierce battle between two of HubSpot’s most popular offerings, where it can be difficult to decide which tier is best for your business. Sandwiched between the free package and HubSpot’s Enterprise tier, they’re both packed full of features where you and your team will have everything you’ll need to run successful inbound marketing campaigns.
So you’ve planned out a brilliant marketing campaign with the rest of your team and you know you have methods in place that will help you surpass your targets. That’s great. Although, another thing you should be using are tracking URLs. These help you measure the effectiveness of your marketing campaigns - here’s how you can set up your own tracking URLs in HubSpot.
Now that you’re moving closer to that all-important website redesign, it can be incredibly tempting to add every single nifty feature you and your team can come up with. You want to show your brand new website off to the world and obviously, you want it to be better than any website the competition has ever produced.
So it’s time to create your next Inbound Marketing report and you really want to impress your boss. To give your boss something they’d actually care about, don’t just include metrics like blog post views and web traffic. While those metrics are nice to be aware of, there are so many more important things you can and should include instead. Here’s how you can make your next Inbound Marketing report a lot more interesting.
Inbound Marketing blogging can help you get more customers, it really is as simple as that. Although, there’s a difference between regularly blogging and knowing the relevant steps to take to set it up for great success so more eyes can get on it. The Inbound blogging process is different from how regular writers will blog. So here’s a handy checklist to keep on hand for when you next blog.
And breathe. INBOUND 18 is officially in the books and amidst all of the brilliant keynote speeches and networking with fellow marketers (sandwiched between soaking in the Boston culture), HubSpot decided to throw a plethora of new products our way to round off an incredible week.
Finding out that you can always make constant improvements to your website will be music to your ears. That’s opposed to putting all of your eggs into one basket and failing to improve your website for years on end with the traditional web design method. The way in which the Growth Driven Design process focuses on continuous improvement is through genuine data and user behaviour.
Just imagine if all leads were created equal, how simple would our marketing efforts be? Sadly, not every single lead is a quality one and as harsh as it sounds, there are going to be plenty of visitors that come across your website that just won’t be a good fit. If anything, that’s a huge time killer and instead, the focus should be on handing over quality leads to your sales team. This is the important part, though. The best way sales teams can focus on the best leads possible is by lead scoring and it’s something every lead nurturing strategy needs. Here’s how you can set it up for yourself in HubSpot.
Any effective website is going to need a carefully-planned sitemap for it to be a success. Planning out a sitemap is vital when it comes to excelling in Inbound Marketing, as it’s a fantastic tool for planning, organising, building and brainstorming any large website project. Here’s how to create a sitemap for Inbound success.
Traditional web design vs. Growth Driven Design. On paper, it’s a fierce battle as some businesses simply refuse to budge from the former method as GDD is seen as a relatively new principle. That’s until they see the results that come with launching a website much quicker and continuously improving it over time, as opposed to leaving it for years on end. The first six months are crucial, and here’s precisely what goes down during that time.
If you want to get the absolute most out of your marketing efforts to drive optimal results, then you don’t need to choose between Inbound Marketing or Growth Driven Design (GDD). Luckily for marketers all over the globe, using both GDD and Inbound Marketing makes our lives much easier, and marketing efforts much more effective and efficient. Here’s how to use both to your advantage - as well as HubSpot to tie it all together.
The great thing about Growth-Driven Design is that your website is never finished. That means your website is never old and you can continue adding new features time and time again to maintain that competitive edge. It’s no good just randomly throwing features in, though. Instead, the GDD process lets you adopt the Website Performance Roadmap to follow so you’re always making those impactful changes.
Hitting the ‘live’ button on your brand new website is always an exciting time. The world is going to see all of the hard work your team has put in and it helps to set you apart from the competition. With Growth-Driven Design, that’s the ‘easy’ part done. Now, it’s all about collecting and analysing data so you can continue to make impactful changes so that your website always has value for your users and remains ahead of the curve. In the continuous improvement stage of GDD, it’s recommended that you use a framework called the Website Performance Roadmap.
Nobody can be blamed for wanting to dive into the deep end to create and publish a brand new website to show off to the world. While that’s possible in the traditional web design method, you wouldn’t exactly be setting yourself up for success. Using the Growth Driven Design (GDD) process, you can actually get a new website up and running pretty quickly. That’s called a launch pad website, but what is it and what’s involved?
It can be incredibly tempting to publish every single page and throw in every cool little feature your business can think of on your brand new website. Everybody is guilty of that. That’s not always the best way to go about it, though. Sometimes, less is more.
Journalists and content marketing teams can often face similar issues when it’s time to produce content. It’s easy to pitch a story to an Editor or a Content Manager, but that doesn’t mean every single idea is given the green light. It all boils down to the audience you’re writing for - you need to inform them about topics and news stories they have a genuine interest in.
The new product announcements kept on coming at INBOUND 2018. Video marketing has received a much-needed boost with the new HubSpot Video feature, a standalone CMS has also been launched while the Enterprise Growth Suite has been unveiled as HubSpot’s newest tier. HubSpot also unveiled some other new features for marketers and businesses to use and enjoy - the Marketing Hub Enterprise.
HubSpot pulled no punches at INBOUND this year as perhaps one of the most exciting and highly-anticipated features was finally announced - HubSpot Video. For years, HubSpot had talked about just how important video is to elevate marketing efforts, especially since people now gravitate towards personal and authentic videos. Here are the new features that have been announced and how utilising this feature effectively can bring plenty of growth to businesses.
INBOUND 2018 is officially in the books and, as expected, HubSpot has launched a plethora of brand-new products - as well as enhancing some exciting features - for everyone to get excited about. As there are so many products being launched, we’ll be breaking them down into four different sections to make sure you get enough information out of all them - starting with HubSpot’s newest tier, the Enterprise Growth Suite.
There was plenty of excitement heading into INBOUND 2018 in regards to the new product launches that were going to be announced, and it’s safe to say that HubSpot didn’t disappoint. HubSpot has announced either brand new tools or enhancements to current features across four different categories. The Enterprise Growth Suite and the Marketing Hub Enterprise announcements both featured some exciting products, as did HubSpot Video. Now, it’s time to look at the newest addition - the standalone CMS.
The Manchester HUG event in August boasted two guest speakers this month. HubSpot’s Implementation Specialist, Stephen Fuery, explained how leveraging bots into your business can boost your marketing efforts, while Digital 22’s Content Manager, Paul Mortimer, discussed how you can plan the best blog titles imaginable. Check out their talks in the videos below, or scroll down for a handy read-friendly version to soak up some quick takeaways from both sessions.
Artificial Intelligence is (kind of) taking over the world. Robots might not be revolting in an AI takeover with Will Smith as our only hope, but bots are the future, and you’re probably wondering whether or not your business needs to create or use a bot in your marketing efforts. To clear up the confusion and misconception of bots, HubSpot’s implementation specialist, Stephen Fuery delivered a talk on bots during the Manchester HUG event in August. Check out the video below to watch Stephen’s talk on bots, or continue reading to see what was covered.
We don’t know if you noticed but HubSpot now integrates with Shopify. No biggie. If you’ve been outsourcing for fiddly APIs to link the two, this is great news for you. The integration is designed to bridge the gap between your marketing efforts and ecommerce activities, which will make your job a load easier and your business (hopefully) a load more profitable. Here’s how the two coming together will benefit your company.
So, you’ve taken the leap and decided to board the HubSpot express. Or, at least, you’re close to making the decision. One of the biggest worries for a company making the move to another CRM system is the migration of data and the slight chance of losing any of your hard earned contacts. In this blog, we’ll be guiding you through the process of data migration to the HubSpot CRM in a way that’s clear and infallible.
How do you feel when a barista at your local coffee shop greets you in a similar fashion to this? “Hi, Paige. What can I get for you today? The usual grande, iced, sugar-free vanilla latte with soy milk?” I will definitely be giving that coffee shop my custom for the foreseeable future, that’s for darn sure.
Does this story sound familiar? A contact has advanced through the sales and marketing funnel. Everything’s looking good and you’re certain this deal is in the bag. Then out of the blue, the contact disappears. They’re no longer downloading your offers or opening your emails.
I believe you have to be made of stern stuff to be a blogger full-time (hats off to all the bloggers out there). It’s hard to write all day about different topics, or even the same topics, all whilst keeping the content fresh and interesting. You need to get those qualified leads rolling in, not forgetting to bump up the site in the SERPs. Easier said than done, as I’m sure you know.
Workflows are under appreciated and to some marketers, they may seem like a long winded task. I mean, you can spend hours on them - coming up with an idea, writing numerous emails, and then building it, only to turn it on and just leave it to work its magic.
There are many all-in-one marketing software tools available out there and when they seem so similar, it can be difficult to choose which one is best for your company. HubSpot and InfusionSoft are two of the most popular platforms and each come with their own pros and cons. That's why this comparison post should help you come to a conclusion as to which is right for you. So, HubSpot vs InfusionSoft: which is best for inbound marketing?
Even after you've filtered through hours of different opinions and reviews about all of the different inbound marketing software your company can implement, it can be difficult to choose which of the many platforms can be the best solution for your company. HubSpot is a popular tool that is often the go-to answer for marketers but not everyone is sold right away. You're probably asking, "Should I use HubSpot?" so here are six reasons why your company doesn't need this platform.
It's official - Facebook has named HubSpot an official badged marketing partner. This is down to HubSpot's rich capabilities and their deep expertise along with their impressive track record of success in advertising technology. Although the partnership between the two isn't new, it does build on their existing collaboration by including a handful of different integrations that can be hugely beneficial to inbound marketers like yourself. Here are the exciting new features to keep an eye on.
Managing campaigns for numerous clients can make the process slightly confusing, especially if you're new to HubSpot and still getting to grips with it all. As your team continues to grow, so do the things that go into creating and finishing projects. This includes planning the campaigns, assigning tasks, ensuring you're meeting all deliverables and so on. HubSpot Projects is something that is seen as the solution, but can it really simplify your campaign management? The short answer is: Yes, but it has limitations.
Recently, HubSpot made the official switch to tracking and providing reports on "Sessions" instead of "Visits". This is an important update which will affect the way traffic to your website is calculated. Here's an overview of the changes the update brings and why it's useful for your inbound marketing strategy.
We all need to know how the pounds and effort we're throwing into our marketing campaigns are affecting our bottom line. Sadly, proving ROI is tricky business, especially when you're looking at it from a content perspective as it's not easy to track. That's opposed to PPC ROI which is fully trackable, so your company could be thinking to hand Clive the PPC guy an even bigger budget this year. Here's how to prove content marketing ROI to your boss.
At our most recent HubSpot Users Group event in Manchester, we discussed account based marketing and the new GDPR legislation. We invited Olivia Kirwan, Channel Account Manager at HubSpot, to talk about account based marketing, how you can align both marketing and sales, and how it can be used to improve your inbound marketing efforts. Here are the key takeaways.
HubSpot Connect is an integration program with a simple purpose - to connect all of the tools you use and keep them in one place so you no longer need to constantly log in and out of different platforms. It's a handy feature that inbound marketers like you should already be using, especially if you use other software in addition to HubSpot to run your business. Here are 10 HubSpot integrations that every inbound marketer needs to know.
HubSpot recently announced that they're launching an updated Design Manager, which comes with new features and upgrades that are designed for developers who are looking to take a website from prototype to production with ease. But what are these updates and how can they change the way you use HubSpot? Here's a breakdown.
As agencies grow, attract customers and deliver successful results for their clients, their partner status is upgraded on HubSpot's Agency Partner Tiers Programme. The tiers range from Silver right through to the elite Diamond Partners. These aren't just labels randomly handed out either, as those agencies that are higher up the tiers unlock unique resources to fuel growth even more. But what is a Diamond HubSpot Partner? Let's find out.
Inbound 2017... Wow, what an experience! It's been about 2 months now since we returned from Inbound 17. We have had lots of time to reflect on what we learnt, how we can implement it for our clients and how other Hubspot users can make the most of what we learnt whilst we were there. Find out about the key themes, from bots to messenger. Watch or listen below to find out all about Inbound17.
The biggest selling point of HubSpot is that it’s an all-in-one marketing platform, but that’s also it’s biggest setback. Many marketing managers and business owners source HubSpot as it’s an affordable option which contains exactly what they need, meaning the software often goes under-utilised and bluntly putting it, wasted. Whilst it may take 10,000 hours to master something, it’ll take you a fraction of that to be adept and know how to use HubSpot comfortably. The mastery? Well, that can come later. For now, you just need to ensure your portal (or HubSpot to you non-geeks) is all set up and you’re getting the most from the system.
Our final guest from our visit to HubSpot HQ in Boston was Matthew Barby (Head of Growth & SEO at HubSpot). Matt is very well respected in the SEO industry so we quizzed him about SEO in 2017 to get viewers trusted advice on what works today, and what will work tomorrow...
Continuing with our guests from our visit to HubSpot HQ in Boston we spoke with Kipp Bodnar, CMO (Chief Marketing Officer) of HubSpot. In this epiosde we talk about how HubSpot do marketing for themselves.
The HubSpot website platform (commonly referenced to as the COS) is a ‘next level’ platform for developing your website (you can compare the feature difference with Wordpress and Drupal here), but what is the difference between the two platforms when it comes to price?
When we started the Inbound After Hours podcast we didn't intend to talk specifically about HubSpot that much. As it turns out as a HubSpot agency that's pretty tough to do! So we thought we would jump right in and do a full episode on HubSpot, so when we are waffling about it in the future you have some context!
Wow, only 8 episodes into the podcast and we have managed to get the man himself on the show - Brian Halligan (Co-Founder & CEO of HubSpot). Brian wrote the book on inbound marketing, literally, so if you want to know where inbound marketing is going - this is the episode for you!
Regardless of what plan you choose to use when taking out a HubSpot license, whether it be the basic, professional, or enterprise, it will come at a cost - and a pricey one at that. So, here’s 5 reasons the HubSpot COS is good value for money:
The HubSpot COS is often branded as the complete package that can carry out successful inbound marketing campaigns almost effortlessly. However, whilst SEO and content is part of your on-page optimisation, how exactly can HubSpot help PPC when your paid ads are on a completely separate platform?
With the undeniable growth of inbound marketing and the positive results it brings, more and more businesses are looking to adopt the inbound methodology into their marketing strategy. However, just like with every marketing plan, there is a cost and whilst inbound marketing is fruitful, you need to be sure you’re getting the best value for your budget.
WordPress is perhaps the most popular and most commonly used content management system in the world. Its open sourcing means that designers and developers can make back-end website alterations behind the scenes. On the other hand, HubSpot COS (content optimization system) is an all-in-one platform where you can create web pages, blogs, and emails, and analyze it all in one system. Wordpress is made purely for creating content, whereas HubSpot is made for creating content and promoting it (social scheduling, optimization, sales, and so forth). Both systems have their plus points but in a battle of HubSpot COS vs Wordpress: which is the best platform to use?
Rigid, limited creativity and sometimes lacking security - traditional CMS' are just not agile enough for the modern marketer anymore. Enter the HubSpot CMS Hub. You know you need to change and adapt your systems, but how do you communicate that to the right people?
O ptimising the conversion rate of your sign-up forms is a key building block in the online sales and nurturing process. It's the point at which your visitors decide whether to become a lead or not, so forms must be prioritised when it comes to reviewing your site's performance and optimisation .