HubSpot Modules. Apps and Integrations. WordPress plug-ins. Whatever it is that helps you get eek that little bit extra from your HubSpot platform... You can get hold of it in our new marketplace. What's in the Digital 22 Marketplace? All sorts! It's like a big box of HubSpot treats that help you...Read More
Aside from choosing who to work with, the most important thing is deciding how to work with them. Should you agree to a fixed fee retainer and sign away your soul to the most appealing agency? Or maybe play it safe? Paying as you go for projects, knowing it might never amount to anything other than the creative confines of the brief.
Having explored our golden call to action (CTA) rules in an earlier blog post, it’s time to see what these fundamentals look like in practice. From market-leading B2B firms to innovative B2C companies, we dissect every element of their successful CTAs including popular accounting software, Xero and luxury destination, Selfridges.
Whether I asked you this question five years ago or I ask it three years from now, I bet the biggest challenge marketing teams face is the same: generating traffic and leads for their business. It isn’t an easy job at all as the trends fluctuate and previous years’ biggest innovations might not even be relevant right now.
“Watch what I do, not what I say.” If this was about me, you’d watch me spend too much money on footwear and then listen to me telling you why they’re great purchases. But this isn’t about me - it’s about Gary Vaynerchuk (aka Gary Vee) and how he actually does marketing.
Unbelievably, chatbots predate personal computers. The first form of conversational AI was born in 1966 - the year The Flintstones aired its series finale, the Australian Dollar was introduced and the popular boat ride “It’s a Small World” opened at Disneyland for the very first time.
Digital 22 became a limited company exactly six years ago today. Time has flown by and lots of things have happened within this period. We’ve won awards, hired some fantastic people, but most importantly of all, we’ve had an amazing time in the process.
Written content is always going to be important, but since production became accessible to everyone during the past decade - video is a MUST HAVE. But that doesn’t mean you instantly need to go out and invest in five videographers and the most expensive piece of equipment on the market.
To drive optimal results for every one of your inbound marketing campaigns, you need an effective team in place, all specialising in different areas. It’s just not possible to do it all alone. We’re talking along the lines of The Avengers - the best in the business all committed to using their unique skill sets to make sure each campaign is a home run.
For many of today’s businesses, it’s the norm to use marketing automation. When a new prospect signs up for weekly emails or a customer has bought a product, they can be added to a workflow which sends them targeted emails.
Rigid, limited creativity and sometimes lacking security - traditional CMS' are just not agile enough for the modern marketer anymore. Enter the HubSpot CMS Hub. You know you need to change and adapt your systems, but how do you communicate that to the right people?
Sometimes, you just have to cross boundaries - and for a humble marketer, that can be a big leap. When Digital 22 were asked by HubSpot to write a review of their sales tool compared to other platforms, we got ready to cross over to the other side. The Dark Side (to a marketer like me). The sales side of HubSpot.
A slew of massive brands and the leading advertising agencies in the world are taking a stand against Google. Some of the biggest companies around - HSBC, McDonald's, L'Oreal, Audi and the BBC, to name just five - have withdrawn advertising spend away from Google.
A wholly effective inbound strategy should utilise PPC and SEO, as well as content sharing and email nurturing. Incorporating native marketing into your inbound strategy is a great way of attracting new visitors in a helpful, non-intrusive and inbound friendly way.
There's more news on Ad Blocking with Adblock Plus selling ad space to site owners and content producers who originally had external ads on their sites blocked by Adblock Plus. Interesting. Or is it not? Read the discussion.
The power of HubSpot lies in the depth it offers in its free customer relationship management. Add in some of the paid add-ons within HubSpot Sales and it offers unparalleled aid to your sales performance. Behaviour tracking, list segmentation and workflow arrangements are all there for you to harness. With just the basic CRM and a some paid add-ons from HubSpot Sales, these features will allow you to nurture leads more effectively and convert them into sales more often.
Here is the ultimate web page layout best practices checklist. We're going to go over every element of your page then you can design it effectively for online visitors who land on your site. The layout of your web pages will influence how successful your conversion rate will be. So, what's the best way to design the layout of your web page?
The ultimate goal of any page on your website is for you to get leads to turn into customers. Apoor working relationship is right up there when it comes to what makes work unbearable. In a partnership between designer and client, there are sometimes blurred boundaries about who is calling the shots. It breeds animosity which results in a difficult relationship.
As we're getting closer to Christmas, more shoppers are buying online. In 2014 UK shoppers spent approximately £17.4 billion online for Christmas. Over the holidays, it's important to keep safe whilst shopping online so you don't fall victim to any scam sites. Don't let your Christmas be ruined by hoax websites, here is what you need to look for before you trust an eCommerce site.
Google has confirmed it’s developing an artificial intelligence algorithm called RankBrain as part of it's overall ranking algorithm to help results rank 'more naturally'. Hearing the words ‘artificial intelligence’ doesn’t always inspire positive connotations. Films like Ex Machina (2015), I, Robot (2004) and Hal from 2001: Space Odyssey (1968) have fed an irrational fear toward AI. So, what is Google Rankbrain and should we be afraid?
We knew it would return eventually. Every year since it's release, Google's Penguin update has been shaking up people's rankings by stamping down on spammy sites. As of yet, there's no official date but Gary Illes from Google has suggested there will be a new, permanent Penguin update by the end of the year.
Having to build a customer base is a priority for all new businesses. To be successful as an online tech business, you need a customer list of reliable contact information. With this list, you can communicate with your customers and nurture them. But where do you start? We cut through the myriad of options and explain the quickest route to creating a list of converting contacts in 7 days.
Do you remember the old days, when the only ways for businesses to engage with customers was by costly TV ads or communicating with their customers via post? Thanks to the internet and mobile technology, it's so much easier for businesses to connect with you. For business owners, this means there are hundreds of ways you can now communicate. Let's explore four popular modern methods and see how the professionals use them to market their business.
Benefits of Infographics: 7 Ways to Boost Your Audience (View Full Infographic below) You’ve got some compelling data, or some exciting statistics that you can’t wait to show the world and after messing around in excel it still looks pretty boring.
In today's market you have to be willing to compete against other businesses to be successful in your industry. Now that more small businesses are moving their business online, competition is getting fiercer. You can't stick your head in the sand and hope your competitors won't take your customers away, you need to act and obliterate the competition! Learn how to analyse your competition to outmatch and exterminate them.
If you want to enjoy lofty search rankings that bring in hordes of unique visitors, you'll need a strong and robust site. Here are the 5 fundamentals you must consider. Start today and inject your site with a shot of adrenaline.
Having an excellent marketing strategy is pinnacle to achieving success in your business. But, how do you know if your marketing is any good? You don't want to wait until your business crumbles before realising your strategy wasn't working. We've collected some of the best ways you can reliably assess and improve your marketing tactics. Find out what's working and what isn't!
What is CRM? When searching for a reliable, effective and time-saving strategy to grow your sales - to put it simply, all roads lead to CRM. But what is CRM and why do we believe it will revolutionise your sales growth?
Have you ever felt like your business seems to be at the bottom of the search results no matter what you do? Whilst bigger companies with bigger budgets invest heavily and draw up huge marketing teams to perfect their strategy, it can often seem like an impossible task to attract leads from search when competing in a busy market. fortunately, this may be about to change...Phew!
The UK is packed with innovative young businesses, full of fresh ideas. It has recently been reported that 46% of these are expecting to grow in 2015. This is of course, great news for the UK economy and an exciting time for those businesses expecting growth. But what about the businesses that don't see the same growth? Why do small businesses fail? The reasons for failure can be varied and diverse, but we've highlighted some key reasons below:
The start of the New Year is a great time to re-evaluate your progression and set brand new marketing goals. Setting practical and achievable goals is essential to any business, and SMART marketing goals can help you to achieve just that. SMART stands for Specific, Measurable, Attainable, Relevant and Time-bound but how do you actually use this?