After recently hitting Elite status, it was only a matter of time until we were on to the next thing. That’s why we’re so excited to announce we’ve acquired Canadian HubSpot agency, Larmahil. From our humble beginnings as a HubSpot Partner in a small office with six people, today we’re expanding...Read More
Your website is generating traffic. It’s technically sound with everything logged in Google Analytics, but one thing strikes you...your ‘bounce rate’ seems abnormally high. Something’s not right. In short, your bounce rate depends on your industry. There’s no real right or wrong answer but what you can be sure of is if you feel it’s too high, then it probably is.
In this week's episode, we are joined by Oli Gardner, who is one of six Co-Founders at Unbounce. Oli has seen a lot of landing pages in his time and is set on identifying and reversing bad marketing practices. Oli is also a prolific international speaker.
For many online businesses, Conversion Rate Optimisation (CRO) is an important means of converting more visitors into customers. Every page of your website needs to be optimised to turn your passive visitors into active customers. It can be a tenuous process but once you’ve got it right, your website will become a ‘converting machine.’
Creating landing pages is a key part of website conversion optimisation because they are responsible for convering your online visitors into contacts. If people are clicking on your Call-To-Actions but failing to complete the contact form, it's likely there is something wrong with the pages your visitors are landing on. For your inspiration, we've collected the best and worst landing pages we've come across so you can create successful pages that convert.