How To Use AdWords Attribution Modelling

Posted by Paul Mortimer on 02-Nov-2016 09:56:51

This blog shows you how to use AdWords attribution modelling that actually helps you improve your insight into what does and does not play a part in your conversions from paid campaigns.

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Topics: PPC, Analytics

5 Steps on How To Select The Right Keyword For Your URL

Posted by Paul Mortimer on 02-May-2016 07:53:00

Okay, we know you're busy. Let's get straight into the 5 steps to show you how to select the right keyword for your URL.

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Topics: Analytics

6 Online Competitor Checks Every Tech Marketer Should Be Making

Posted by Paul Mortimer on 20-Apr-2016 11:22:00

"Knowing your enemy" might be a bit extreme in terms of choice of nomenclature, but the sentiment still stands.

Knowing your competition is an absolute must for all tech marketers out there. 

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Topics: Analytics

8 Ways to Improve User Experience Free UX Tools

Posted by Paul Mortimer on 20-Apr-2016 08:00:52

Your website's User Experience is probably the most important thing you need to get right. It underpins the whole fabric of your website and therefore your online business.

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Topics: Analytics, Digital Marketing

Is it really working? 5 ways to calculate and improve your marketing success

Posted by Stephanie Barnes on 22-Oct-2015 11:00:45

Having an excellent marketing strategy is pinnacle to achieving success in your business. But, how do you know if your marketing is any good?

You don't want to wait until your business crumbles before realising your strategy wasn't working. We've collected some of the best ways you can reliably assess and improve your marketing tactics. Find out what's working and what isn't!

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Topics: Analytics, Digital Marketing

How do I reduce my website's bounce rate?: 10 steps to take today

Posted by Stephanie Barnes on 25-Sep-2015 10:36:11

Visitors keep bouncin'? There are many methods and a few simple steps to take which will improve your plight. We've rounded up the 10 best ways to reduce your bounce rate below:

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Topics: Analytics

A massive change in Google Analytics you need to know about as a business owner

Posted by Rikki Lear on 25-Sep-2013 17:10:00

For all business owners looking to improve online Google Analytics is likely to be the source of your performance indicators. Looking on a monthly, weekly or even daily basis at your traffic sources and keyword data is a must to understand how your customers are finding your website and if your marketing methods are giving you a ROI. Well, a huge part of this has just changed…

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Topics: Analytics