The power of respect and its impact on creativity [Video] | Sarah McDevitt | LOVE INBOUND 2022

Sarah is the Director of Professional Services at HubSpot and we’re so pleased she could join us at LOVE INBOUND to discuss the relationship between agencies and clients.

The power of respect and its impact on creativity [Video] | Sarah McDevitt | LOVE INBOUND 2022
Written by Emily Yates
LOVE INBOUND 2022  |   1 minute read

Sarah is the Director of Professional Services at HubSpot and we’re so pleased she could join us at LOVE INBOUND to discuss the relationship between agencies and clients. 

In this talk, Sarah explores the impact of respect in working relationships between agencies and marketers. Sarah discusses the self-inflicted wound of some marketers that impacts the talent available to them and the wider industry. 

She also talks about how it affects the marketer's access to the best ideas and work, the importance of boundaries, creating a culture of shared accountability and how respect can help marketers get the best ideas. 

When respect is missing, we become less open to other ideas and possibilities and we can’t consistently generate high-calibre and novel ideas. 

You can watch the full video below.

 

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