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Barbro Fagerbakk, Chief Revenue Officer from Avidly, spoke at LOVE INBOUND about what Smarketing may look like, how you can get started and how to make it work.
Sales and marketing alignment (aka Smarketing) is potentially the largest opportunity for improving business performance. It may sound like one of those buzzwords you hear flying around, but when sales and marketing teams unite, great things can happen.
If both teams focus on a single revenue cycle, they dramatically improve marketing return on investment (ROI), sales productivity and top-line growth.
Marketers must lead the way on this.
Barbro Fagerbakk, Chief Revenue Officer from Avidly, spoke to us about what this may look like, how you can get started and how to make it work.
Watch the video for the full lowdown.
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