Hubspot has traditionally avoided paid advertising, seeing it as out-dated and un-specific. When you see an ad declaring the possibility to look 50 years younger in 3 easy steps, you can see why they didn't favour such an unpersonal, out of context approach...
But not all paid ads look like this! We regularly pair paid ads with SEO and Inbound strategies. We've seen the positive results first hand and understand that when done correctly, they are a budget-secure way to enter into online marketing, our clients benefit from instant results and have total control over any investment they make.
Interestingly, when Hubspot asked their customers about paid media usage, 53% confirmed that they also used paid ads, and they worked! This got Hubspot thinking. Is PPC Inbound? Not traditionally, but Hubspot thinks Ads could be useful if they were more 'Inboundy' :
They must satisfy the expressed need of the individual conducting the search
They should be used to amplify engaging content
If Ads followed the above guidelines, Hubspot believes that Paid Ads would sit within the Inbound Methodology. Fantastic!