3 easy ways to improve HubSpot Landing Pages and 3 brilliant layouts

Here's a review of our six favourite landing page templates on the HubSpot Marketplace, both free and paid and the best HubSpot Landing Page modules.

3 easy ways to improve HubSpot Landing Pages and 3 brilliant layouts
Written by Paul Mortimer
HubSpot, Marketplace  |   3 minute read

Have you ever used the HubSpot Marketplace? If you haven’t, you’re in luck since HubSpot offers hundreds of free, high-quality landing pages for the average user to put on their site and personalise. But they've made some changes.

Here are three of our favourite HubSpot landing page templates that could be perfect for you and your business and some brilliant modules to help you do more with your HubSpot Landing Pages.

Modules to help improve your HubSpot Landing Pages TODAY:

If revamping all your landing page templates seems like a job for another day, you can always just install some new modules onto your most viewed HubSpot Landing Pages.

We've built and fine-tuned some of the most effective modules to help you increase your landing page submissions rates. Here they are with some tips:

  • Break a long, question-heavy form into a multi-step form and it will increase your submission rates
  • Use a Before & After image module to show the journey your landing page visitor will go through
  • Showcase stats in a beautiful, engaging way with the Stats Circle Graphic and remind visitors why they want to complete your HubSpot Landing Page

And, now, we've pulled out a few of the popular landing page layouts from the (once easy to access) HubSpot Marketplace and identified what we like about them...

Some of our old favourite Landing Pages from the HubSpot Marketplace and why we like them:

  1. Gradient Landing Left
  2. Pop Top - 2 Col
  3. Classic Landing Page - Paid

1. Gradient Landing Left

gradient

This is one of our favourite landing page templates because it’s really simple and easy to use. Without all the intricate little details, it means the reader doesn't have to spend too long reading it and they remain engaged throughout.

If you haven’t read our previous blog on the best landing page examples to inspire you this year - we highly recommend it. It tells you everything you need to include in an effective landing page.

Here are some ways this landing page template could be used: 

  • eBook download proposal.
  • Free guide.
  • “Download our app”.
  • Sign up to our email subscription.

A general purpose would work well for this email as the personalisation options are limited.

2. Pop Top - 2 Col


pop top

This extravagant landing page would be very useful for expressive companies. With its peculiar style and eccentric patterns, it’s captivating to say the least. However, the interesting patterns don’t distract you from the message so this results in a very attractive and effective landing page. 

The spaced-out form blends into the page and the transition to different text sizes form naturally draws the reader towards filling out the form as that’s the direction that they’re reading. 

Note the placement of the image. It’s centralised and set on a subtle background as the person who made this landing page wants it to be the first thing the reader sees. This allows the landing page creator to grasp the reader's attention and entice them enough to stay on the page and read the message. 

Because of these factors, this landing page template could be used in many ways, such as:

  • Subscriptions. 
  • Upselling services.
  • Free add-ons or apps.

You should never sell yourself short and HubSpot certainly doesn’t. It’s called HubSpot Marketplace for a reason, so let’s take a look at some of the more premium landing pages that they have to offer.

3. Classic landing page - paid (£100)


classic landing page

Although it’s not free (valued at £100), it has been downloaded over 1,500 times. One of the reasons it’s so appealing is its simple design. The contrast between the colours and the placement of the text makes this landing page applicable for both formal and informal companies. 

Because the form is so large on this landing page, the page viewer cannot miss where to fill out and will see how little information they need to input so they won’t waste any time by filling out such a small amount of boxes. It's an effectively designed landing page which has proven its worth to all its downloaders.

Personally, we'd break that form in two with a multi-step form.

The testimonial quote box at the bottom of the page is very useful as it lets the reader know just what they are signing up for. You could do something similar and showcase quotes from your clients like this. It will help entice your potential clients into choosing your company’s service.

This landing page could be used for a variety of things, such as: 

  • Subscriptions.
  • Lead generation.
  • Feedback forms.
  • Resubscription lists.

 

So, what’s our verdict when it comes to the best off-the-shelf HubSpot Landing Page? What can you learn?

Overall, all of these HubSpot landing page templates have two clear messages and those are to make the page feel natural and the content is relevant to the reader.

This will lead to them having a more productive user experience and a more developed understanding of what they get from taking action from the landing page. 

HubSpot’s templates, both free or paid, are very useful but don’t let that stop you from creating and editing your own unique landing page on HubSpot!

Improve your HubSpot Landing Page by using some of these modules

Your HubSpot Landing Pages might already be using some of the best practices listed above. You might just want to try adding a little something extra. Why not try those modules we mentioned at the top:

Or take a look at a whole range of other HubSpot modules you can use on your pages over on the Digital 22 Marketplace...

BROWSE THE MARKETPLACE