Moz released their annual survey results about salaries for employees in digital marketing around the world. Over 3600 took part in the Moz survey and 465 were from the UK. So from the success of our previous UK online marketing salaries blog, we thought it would be a good idea to look at the UK stats, and find out the average salaries, and what are the best and the worst paid jobs in online marketing.


Digital 22 team working in the office title image

 

We’ve converted the Moz data from the USD to the current rate of 0.71 in Great British Pounds. So we’ve used specific salary brackets in our stats.

(To get the most accurate data we have removed any answers that were left blank or if people chose ‘I prefer not to say’ option.)

 

Best and Worst Paid Jobs in Online Marketing

From the UK data, we have discovered the best and worst paid UK jobs in online marketing. 

These personas are based on the highest, lowest and average results from the 465 stats.

 

Best Paid Job in Online Marketing

business owner

 

Job Level - President/Vice President

Job Area - User Experience/Public Relations

Experience - More than 10 years

Age - 35-45

Gender - Male

 

 

Worst Paid Job in Online Marketing

assistantJob Level - Writer, Coordinator, Intern/Student, Editor, Assistant

Job Area - Content, Engineering, PPC, Social Media

Experience - 1-2 years

Age - 18-25

Gender - Female

 

Closest to Average Paid Job in Online Marketing

man talking on phone

 

Job Level - Consultant/Strategist

Job Area - SEM/Marketing

Experience - 3-5 years

Age - 26-34

Gender - Male

 

 

Overall

We’re looking at 465 stats from the UK and here are the most popular salary brackets.

UK salaries online marketing chart 2015

Highest to lowest salary brackets by popularity:

 

£21,142.92 - £31,714.37

28.4%

<21,142.92

20.6%

£31,714.37 - £42,285.83

20.6%

£42,285.83 - £52,857.29

11.6%

£52,857.29 - £70,476.38

8.8%

£70,476.38 - £105,714

4.3%

£105,714 - £176,190.96

1.9%

>£176,190.96

0.2%

 3.4% of people preferred not to say

Highlights

  • The average UK salary is currently £26,000, and from this data, about 76% of people earn a salary near or above this average. In our last review of marketing salaries 53% of people earned below £27,659.97, so we are now seeing a positive boost in the online marketing industry.
  • 20.6% of employees earn a wage beneath £21,142.92.
  • Looking at wages over £52,857.29, we see about 10.9% of people earning over this threshold.

 

Breaking down the data

Just like our previous breakdown of marketing salaries, we’re breaking this data further to see the salary ranges for job areas, job levels, gender, age and experience.  

From this data, we have learned the average salary is £38,000.

As the salary data from Moz was based on brackets, we’ve had to use the closest bracket to £38,000 which is £42,000. We’re using this financial average to get a better understanding over the data and see who fell over or below.


Job Area

online marketing salary chart by job area

 

 

Any answers that were left blank or was answered ‘I’d rather not say’ were removed.

 

Order of most over the middle salary:

 

Job Area

Above the middle salary %

User Experience

100%

Public Relations

100%

E-Commerce

38%

Other

36%

Web Development

33%

Web Analytics

33%

SEM

33%

Marketing

31%

SEO

25%

Web Design

20%

Content

0%

Engineering

0%

PPC

0%

Social Media

0%

 

From the data:

  • We see Content, Engineering, PPC and Social Media job roles are below the median salary despite being jobs that are in high demand at the moment.
  • The results show the highest Job Area salaries was in User Experience and Public Relations. This result was incredible high compared to the rest of the job areas. In the survey, there were only 2 people who did User Experience and 1 person who worked in Public Relations, suggesting they are incredibly niche areas.
  • Only 25% of the SEO staff who took part in the survey had an income over £38,000.
  • In the previous marketing salaries report, 33% working in Web Analytics were above middle salary, this amount is the same in this report.

 

Job Level

online marketing salary chart by job level

Any answers that were left blank or was answered ‘I’d rather not say’ were removed.

 

Order of most over the middle salary:

Job Level

Above the middle salary %

President

100%

Vice President

100%

Director

60%

Chief (C-Level)

50%

Business Owner

46%

Manager

32%

Project Manager

30%

Consultant

28%

Strategist

21%

Analyst

5%

Specialist

2%

Writer

0%

Coordinator

0%

Intern/Student

0%

Editor

0%

Assistant

0%

 

Interesting takeaways:

  • It’s not surprising the highest job roles are: President, Vice President, Director, Chief (C-Level) and Business Owner.
  • Analysts have increased to 5% over middle salary, compared to the previous report of 0%.
  • We can see job positions in content areas like Writer and Editor are below middle salary.

 

Gender

online marketing salary chart by gender

Any answers that were left blank or was answered ‘I’d rather not say’ were removed.

 

Order of most over the middle salary:

 

Gender

Above the middle salary %

Male

32%

Female

16%

 

Interesting takeaways:

  • Just like in last year’s results, there is double the amount of males earning above the middle salary, compared to only 16% of females.
  • However, both figures have increased significantly compared to the previous survey. In 2014, only 19% of men earned more than the middle boundary, now it’s 32%. In the last report 7% of women earned over the middle salary, this has now more than doubled.

 

Age

online marketing salary chart by age

Any answers that were left blank or was answered ‘I’d rather not say’ were removed.

 

Order of most over the middle salary:

 

Age

Above the middle salary %

35-45

56%

46-69

44%

26-34

28%

18-25

8%



Interesting takeaways:

  • In the last survey, the youngest respondents (under 18s) were the second highest earners but in this survey we cannot see any under 18s earning over the middle salary. 28% of 26-34s are earning an excellent income.
  • An interesting takeaway we’ve seen is that older people are earning more in online marketing. In the previous survey, it was similar comparison across all age groups. Now we see the older generation taking the reins!

 

Experience

online marketing salary chart by experience

Any answers that were left blank or was answered ‘I’d rather not say’ were removed.

 

Order of most over the middle salary:

 

Experience

Above the middle salary %

More than 10 years

75%

6-10 years

52%

3-5 years

22%

Less than 1 year

5%

1-2 years

4%



Interesting takeaways:

  • This report is what we expected. Respondents with higher experience are getting higher salaries too. This is an industry where experience is valuable!
  • It’s important to see some respondents with under 2 years experience are earning over the middle salary. There is a noticeable gap between respondents with 2 years experience compared to 3 years, but the stats strongly suggest the more experience you have, the more you can potentially earn.

 

Conclusion

In online marketing we can see the best paid positions are the top level job roles like presidents, vice presidents, directors, chief (c-levels) and business owners.

 

For job areas, like E-Commerce, Web Development, Web Analytics, SEM, Marketing and SEO, these jobs are in high demand and with over 5 years experience, you could potentially achieve a salary reaching over the middle value of £42,000.

 

Want to boost your chances of a raise?

Keen to get ahead and make yourself stand out? Inbound Marketing could be the key to your personal development as a marketer. Inbound Marketing in the UK is beginning to gather pace - Learn the Inbound essentials for free and better your chances of progression:

 

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