LOVE INBOUND 2019 - Fueling Growth With AdRoll’s Johanna Eichhorst
Written by Raza Kazi
17 | 05 | 19
On the surface, it doesn’t seem like what AdRoll has to offer would benefit the LOVE INBOUND event or inbound marketing at all. But after hearing what AdRoll’s Head of SMB Account Management, Johanna Eichhorst, had to say, it’s obvious just how beneficial display advertising can be when it comes to fuelling growth for your business.
The point of AdRoll is to maximise the value of customer intent data to attract new prospects, convert them into customers and attribute their value over time.
By running with AdRoll’s way of advertising, Johanna explained that you’re able to implement inbound marketing efforts alongside it so you can use them both to create great results.
Fuelling Growth With Display Advertising
Throughout Johanna’s engaging talk, she highlighted the trends we’re seeing in the industry (such as how shopping is no longer linear and what you need to adapt). She explained the key challenges businesses are facing, provided actionable tips on how we can all overcome them and best of all, practical tips that can be implemented right away.
Some of the key things Johanna touched on during her engaging talk included:
Why you should stop focusing on clicks. You’re actually more likely to be struck by lightning than clicking on an ad. Crazy, we know.
Combine technology and data and use it to your advantage.
Put a big focus on leveraging Instagram over other platforms.
As mentioned in the Vidyard talk, put a big emphasis on video as it’s extremely powerful.
Obviously, these were just some of the points Johanna touched on during her talk. She even held a quick Q&A session with the audience before having to shoot off back to Dublin. For all of that and more, make sure you hit play on the video above to take in all of her useful insights, tips and tricks.
Once you’ve done that, be sure to check out all of the other speakers from LOVE INBOUND to make sure you don’t miss a thing.
Make Sure You Don't Miss Out on the Next LOVE INBOUND Event
If watching Johanna’s talk (and all of the others too) is something you’d like to be a part of, then make sure you’re a part of the next LOVE INBOUND event. We promise we’ll have more industry leaders and experts so you’ll leave with plenty of useful marketing knowledge.
Once again, Holmes Mill will be the venue on 26th February 2020. If you like what you saw and want to be a part of the event, then register your interest below to save your seat.
At the moment, we’re still putting the final details together. That includes the actual date of the event. Until then, make sure you register your interest so that you’ll be the first to know when the event takes place.
Remember, it’s an invite-only event so act quickly to make sure you secure your seat.