The near 1000-strong chain of UK pubs, J D Wetherspoon has announced it's shutting down all of its social media accounts. They'll be losing close to 150,000 followers on Facebook and Twitter instantly, which sounds like lunacy, so let's look into why it kinda makes sense and whether you should consider it too.
Their chairman, Tim Martin, has stated the decision was made, in conjunction with his pub managers and as a response to data concerns and the addictive nature of social media, generally. As quoted on the Huffington Post, Martin said:
"I don’t believe that closing these accounts will affect our business whatsoever, and this is the overwhelming view of our pub managers.
“It’s becoming increasingly obvious that people spend too much time on Twitter, Instagram and Facebook, and struggle to control the compulsion."
Martin has previous form for proudly going against popular convention and many people take what he says with a pinch of salt. It's easy to see things like this, his loud pro-Brexit stance and attitude to taxes, and deduce he's just a publicity merchant. Just Google, "Tim Martin controversy."
And whether you agree with what they end up doing to local, independently run pubs near to where they setup shop depends on where you stand on the "Free Market vs Community Importance of Pubs" debate. What you can't deny is they are a business success.
So, shutting down social media at a time when "everyone uses it" seems an odd business move, but here's why it kinda makes sense.
Take a look at the pros and cons to their decision and decide whether you should follow suit:
J D Wethersoon might just be adding all of this up and thinking, "Do you know what, let's concentrate on something else." And why wouldn't they?
Funny you should ask...
If you view the "good idea' points in isolation then, yes, it appears that turning off social media is the right thing to do. If you share these particular characteristics:
If you tick all those boxes, you should consider switching off social media. But if you have any interest in reaching potential and existing customers in a way they enjoy and are used to, then social media should form a part of your marketing efforts.
And that marketing strategy should be inbound. If you're researching the merits of switching off social media, you're already thinking a few steps ahead. This means you'll be ready to start or step up your inbound marketing efforts.
If this is kind of new to you, read some of our older introductory blogs, but if you're ready to decide on the best platform to use to do inbound marketing, take a look at our easy comparison of the big four...