There are plenty of other HubSpot agencies out there. But there are a few things which make us extra special
There are plenty of other HubSpot agencies out there. But there are a few things which make us extra special
Our process is tried and tested on 73 HubSpot rollouts
When you make the decision to work with us, we care about your results just as much as you
We've tried and tested hundreds and landed a tech stack that does the job.
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There are plenty of other HubSpot agencies out there. But there are a few things which make us extra special
Our process is tried and tested on 73 HubSpot rollouts
When you make the decision to work with us, we care about your results just as much as you
We've tried and tested hundreds and landed a tech stack that does the job.
An inbound marketing and HubSpot blog by marketers for marketers
Your free learning centre. Videos, guides, templates and more
Free videos about all things inbound marketing, web design and HubSpot
Find out about the latest quarterly HUG hosted in Manchester
Our annual event.- Grow, learn and enjoy, together, with us and your fellow marketers
To connect with like-minded marketers join our community on Keyy
To take advantage of this, simply pre-register your interest now
Learn the skills and tactics to achieve video success
When working on your website and looking at ways to make your site rank better, you’ll often go to the Domain Authority (DA) to get an idea. DA is Moz’s way of telling us how well a website should rank, but did you know it isn’t tied to any Google metrics for ranking?
When working on your website and looking at ways to make your site rank better, you’ll often go to the Domain Authority (DA) to get an idea. DA is Moz’s way of telling us how well a website should rank, but did you know it isn’t tied to any Google metrics for ranking?
So to answer the question — is DA the best metric for knowing how a site will rank? We say no; we don’t believe it is. Let us explain why and what we use instead.
When looking at what makes your site rank, there are many things to consider. Most of them are part of the core web vitals as well as how effective and relevant your website content is for website visitors. That being said, there's no denying how much DA has been considered as part of the ranking factors for many years.
DA is an engineered estimate of how authoritative Google sees the domain or page and not an actual representation of how it ranks. Moz even states that “Domain Authority is not a metric used by Google in determining search rankings and has no effect on the SERPs.”
Between our SEO department and our Marketing Strategists, the decision has been made to move away from DA as a metric and use the SEMrush Authority score moving forward.
Semrush Authority Score is a compound metric used for measuring a domain's or web page's overall quality and SEO performance. The score is based on many metrics that represent trustworthiness and authority. It uses a neural network and machine learning to ensure the score is always accurate and fresh.
Anthony Biggs, Senior SEO at Digital 22, explains a little more:
“Over the last few years, DA scores have been increasingly manipulated by spammers, so we feel that it's not a relevant metric to use when valuing a site, which is why we're moving to SEMrush, which we feel is a more trusted metric.
“That said, using only one metric to gauge the value of a site is quite simplistic and should be used in combination with a number of other factors.”
If you want to keep up with all the latest SEO news, you can listen to our SEO Podcast Trending Upwards.