Enjoying the blog?

Chatbots  |  
4 minute read

Innovative Chatbot Examples: 9 Excellent Ways They're Used By Big Brands

Written by Jacob Stear

1 | 08 | 19

Chatbots allow you to nurture your MQLs in seconds and instantly respond to visitor queries. They’re being used by some of the biggest brands in the world to improve the buying experience for customers. Let’s take a look at some of the best chatbot examples currently out there that we can pinch and use on our own websites use as inspiration.

P1077211

Really, Really, Really Good Chatbots

  1. Spotify
  2. Fandango
  3. The Wall Street Journal
  4. Whole Foods
  5. Mastercard
  6. Pizza Hut
  7. Nordstrom
  8. Nike
  9. Starbucks

 

1. Spotify

Spotify’s handy chatbot allows you to create playlists directly through Facebook Messenger. The clever bot simply asks you questions about your music taste and then recommends songs, albums and artists based on the answers you give.

So, if you were to tell the bot that you like Scandinavian pop groups from the late 70s, the bot would have you enjoying ‘Dancing Queen’ in no time.

2. Fandango

The U.S. ticketing company uses a chatbot to let users watch trailers, find local cinemas and view trending movie news. All you have to do is enter your city or local area and the chatbot can automatically show you what’s playing nearby and when.

Then, it takes interested users to ticket buying pages to complete their purchase.

3. The Wall Street Journal

The WSJ’s chatbot is perfect for someone who's looking for quick news updates. The bot asks a few questions to see the kind of news and stock market information you’re interested in before it creates customised alerts.

Users can then have breaking news and live stock quotes sent straight to their device.

4. Whole Foods

Whole Foods is a supermarket chain that offers organic groceries and healthy alternatives. If you’re ever looking for inspiration for your next meal or you have certain dietary requirements, you can use Whole Foods’ chatbot to receive recipe information.

Through the Facebook Messenger app, users can search by dish type and cuisine that the bot will find for them.

5. Mastercard

It’s easy to check your monthly transactions with Mastercard’s chatbot. You just ask it a simple question like, ‘How much did I spend in the pub in March?’ and the bot will find the answer for you.

It’s perfect for a quick look at your finances, although it can’t do anything to make the answer less shocking.

6. Pizza Hut

It’s never been easier to order pizza - finally, technology does something useful. Pizza Hut allows users to order through Facebook Messenger and Twitter via its chatbot. It can access your recent choices for easy reordering and then take payment through the messaging app.

No phone calls, no online forms to fill in - just delicious pizza arriving at your door.

7. Nordstrom

We’ve all felt the sheer panic of gift shopping when a loved one’s birthday is fast approaching. Or even worse, the absolute shame of giving a gift that they clearly don’t like. The American department store Nordstrom has eased the worries of clueless shoppers with its chatbot.

The bot asks questions about the recipient of the gift before offering suggestions that they’ll actually love. Panic over.

8. Nike

Nike’s Stylebot helps users to find exactly what they’re looking for, whether it’s new trainers or gear for the gym. The bot can suggest clothing that complements the shoes you wear if you upload a picture for it to see.

It’s like having your own personal shopping assistant, helping you to find exactly what you’re looking for.

9. Starbucks

You don’t need to queue for your daily Venti, sugar-free, non-fat, vanilla soy, double shot, decaf, no foam, extra hot, peppermint white chocolate mocha with light whip and extra syrup. Within the Starbucks app is a chatbot that makes ordering your favourite coffee stupidly easy.

The very clever bot also lets you know when your order is ready and how much it’s going to cost.

Although clearly useful and effective, many of these chatbots are fairly simple and focus on simple information recovery or product ordering. Your business might be looking for something a little more high-tech.

Join the Chatbot Revolution

It’s going to require a lot of work and effort, but you can create your own advanced chatbot. It can be programmed to learn from the conversations it has, allowing it to make more informed responses in the future.

A chatbot like this is difficult to create. Plus, there’s a lot to get your head around before you’re ready to think about multiple chatflows, human fallback or machine learning. If you’d rather understand the basics and start from the beginning, then you should download our comprehensive playbook.

It takes you on an exciting journey of chatbot discovery - introducing conversational marketing, outlining the differences between chatbots and live chat before working up to the really meaty stuff - conversation design, chatbot strategy and best practices.

Download your free copy of our staggeringly good playbook by clicking on the link below.

conversational-marketing-LP@2x

Get started with HubSpot Conversations

Ready to use HubSpot for Conversational Marketing?

Download our playbook now
aa