This week we chat about the importance of video marketing in 2017 as well as our challenges getting started with video, the challenges we think in-house marketing face and advice on how to overcome them.

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In this episode we will discuss:

  • The importance of video marketing in 2017
  • Our story (and struggles) with video marketing
  • How people consume video today
  • Where to use video in your marketing
  • Who are doing video great (and why)
  • A kick up the ass to get started!

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Thanks so much for joining us this week.

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Full transcript:

- Hi everyone. Welcome to Inbound After Hours Episode 5. Today we'll be talking video. It's probably the hottest day of the year in England. It's absolutely red-hot. You guys have got your shorts on. How's everyone doing today?

- Yeah, good.

- Good mate, yeah. Just melting.

- Another bank holiday.

- I know, another bank holiday. You ready to talk video then?

- Definitely am.

- Cool. Any news Rikki?

- Yeah. Last week we went up to Partner Day in Dublin. HubSpot Partner Day. It's an event we always enjoy. I thought what was quite poignant about what we're discussing today is just how much they talked about video again. Video being the future of it, Inbound marketing that is and video features coming into HubSpot as well, which we can't quite disclose yet. But there's somethey're making with that. And did you enjoy it?

- Yeah, I enjoyed it. I think 60% of the event were regarding video, which were crazy 'cause a year ago, - We didn't go. - It was content. Now, I know you guys went to Boston. You get the best trips. We just get the European trips. So yeah, it's just everything's video-based now. It's 70% viewers. 2017 we will be watching video online. It's absolutely crazy. We've been doing it now for a couple of months at least and we've got some great results. So yeah, they're industry leaders and we just gotta go with the flow. But so many people are not doing it. And for me, why didn't we do it sooner? Fear of judgement , I think. You don't want to see yourself on camera or--

- I think that's the, if you're being honest, that would be the biggest reason. I mean it is hard work as well.

- Yeah.

- And it takes a lot of time, and preparation, and et cetera. But I think,

- We've got it right every time though. Wasn't any issues.

- We've only ever done one take, once.

- It's perfect.

- Never forgot to record any.

- No.

- But yeah, I think it's fear of judgement , that's a big one.

- 'Cause I think secretly, It's not just my opinion; I'm sure I've read this somewhere. I'm not just making it up. But everybody secretly does like seeing themself. They go, "Ohhh."

- Do you reckon?

- But when you get over it,

- I haven't got over it yet.

- No one likes hearing themself, I know that.

- Yeah, their own voice.

- The attraction for me, as we've started doing these, you start think, I know we talked in the Blogging Podcast, about we still need to write out that, and we do. But just that thought now, I'm thinking every time I want to do something in the marketing I think, "I could just get myself in front of a camera, "speak, and it's done." I just like.

- Why don't you then?

- Exactly. That's what we're thinking that opportunity now of be it a blog, be it a guide or whatever, do a webinar instead. Obviously, the barrier is the fear of judgement , how to setup and the skill and just sit yourself in front of the camera but, the opportunity is absolutely huge I think. And just I think, once you get it up and running and I'm not saying I may yet, it's all like, the amount of stuff you can be able to get out there, huge time, I'm really excited about it really.

- It's an opportunity for everyone's, it's great I mean if you think we're probably on the most competitive marketing space, marketing agency, marketing's always gotta be really forward thinking. We're doing video now, truth is there's still not that many other people doing it. If you look at.

- Can't be morein the UK than, in our.

- And that's in our industry so if you're in manufacturing or retail or something like that, chances are that they're not there yet, your competitors won't be there. It's kinda like what blogging was six seven years ago. You're probably gonna be one of the only ones of a couple of people doing it in your space.

- Interestingly I've been reading.

- Oh you did prep.

- Yeah. Stuck on the air, say it a bit now, we should bring it out and I was just on a quick readthrough and they've actually dedicated sections to video, particularly the distributive section. And they looked at.

- Goomboxing.

- Goomboxing yeah it's very bulk. But they have looked of videos specifically and what they've found when they asked over four thousand answers over the next 12 months, what are you gonna be including in your marketing mix if you don't already. 50% is said Youtube, 13 or 100% said Facebook Live. Interestingly compared to only 13% that said Snapchat. Because I think that is that so I was once feeling good.

- Still bit fairly wide from.

- And so half of everyone at HubSpot, in our arena, in your arena, you're interested in Inbound. Half of the people in the next 12 months actually said they're gonna try and have a go at it. So that's a lot about what we're gonna be doing--

- Which would probably be an awesome start with no idea input to it or deduction to it.

- We've done okay. Last year's, I can't remember, but his name was, if I know they said they were gonna do a video and then this year would explain that.

- It's the same as last year. But then this I think there's a dicotomy between who says they're gonna do it and who wants to do it. It might be the heads, the CEOs and oh yeah we need to do video and other guys need to do it, we need to sort this out. But across again HubSpot we look at this and across the seniority levels it was exactly the same after who wants to get involved in it is really strong I think, once we know people aren't doing it, I'm sure a twelfth of the time it won't be, it might jump out, I think it won't be far from where we are. But it's interesting that everyone seems to at least in a survey say we want to do it, we want to get involved, I found that really interesting.

- I think what would be interesting is in a year's time not as many people will be doing it but many more people will be consuming it. So the market for people that are doing it just keeps getting bigger and I think that's very clear on this isn't that.

- Definitely.

- Yeah I mean, it's scary, when we first started about five weeks ago we were cheating it weren't we. Even today just before we go on air, it's still a bit scary, it's gonna take its time but if we can do it, anyone can do it. It's just em, I mean we got some information from HubSpot on how to when we first started just keep the conversation up, don't script it too much,

- We tried that didn't we.

- We tried it.

- We grabbed, we didn't get at it because it was terrible.

- It was too stupid.

- Yeah it was terrible. We tried all this in one take didn't we. We wanna do the Facebook Live.

- We tried that personally.

- We wanna do the Facebook Live but you need big balls for that.

- I think the Facebook Live, I think we could get there and I think the way you do it is really lower the barrier about what's expected. It's not gonna be an hour long, you're gonna learn all this stuff, let's just do one more thing, how to publish a blog with HubSpot. Do that on Live because you're really know it confidently whatever it is in your industry and then just you can say that and use it elsewhere but I think the way I'm gonna, if I ever get to that stage and do Facebook Live it'd be a super low barrier to entry first and then we'll move from there.

- An event in Live stuff where you're not the focal point of it like when we got with them it's just, it's just this is what's going on in the atmosphere

- Yeah that would be people.

- Et cetera et cetera.

- Film Loopers.

- Film Loopers yeah. So it's not always it just has to be your face, just on screen. There's a lot more things you can use video for.

- Yeah these I mean, what are we doing in the minute, we're doing Q and As which is the Inbound answered where we'll get a question from a client or a prospect and we'll just get on the camera and we'll answer it, we'll transcript it, instant content. So we're doing that what else are we doing? - We do obviously the shows, on Youtube, there are interviews with inbound influencers which we've recently started doing.

- Which is great so we are done tying ourselves direct from HubSpot. Last week, and I had a 50 minute call with the transcriptor that's the queue guide, he rewrote it as a blog and the authority we've got from that video, Dan kicks off the video by saying, your left colleague starts with a startup and he sold it for 1.5 billion, that's not bad.

- I say we talk about that.

- My first job out of uni wasn't quite like that.

- So we managed to get all these people will help us. Well at first we send an email asking these people, they're never gonna get back to us if we do.

- I think which is well like it goes hand in hand with video if you can get someone on a Skype call, over Zoom or whatever it is rather than saying can you write me a paragraph on why this is great for my big blog that I'm doing. You're probably got the time if you don't think if you can just jump on Skype, you're not asking them to even prepare you just want to talk to them about them, that's so easy for people who are in that position of, people who are influential they talk about themselves all day. Repeated that in the best possible way. It's, we found it, I think, surprisingly easy to actually get in touch with people that we really respect, get them on cover and they're happy to share in that, you know looking, re-reading, sending it round, copy checking, none of that is very correct.

- As someone that's comfortable with it that's time consuming isn't it, just for one to speak to us for 15 minutes, rather he's 12 questions you've answered right, that's when you sit and write in those expanses you're trying to get a perfect answer.

- You said, yeah right.

- It could take a couple of hours to get it right-

- A quote on the change in something in marketing and that's like 15 minutes, they're not gonna wanna do that.

- No and everyone's asking for that as well. Differentiate yourself, send your stream particles.

- As well, you getting in at all they getting getting to share their effort and putting it in their profiles in a quicker way. Definitely that is bending nerves.

- Visual content isn't it. They have their faces there, it's got more than 15 minutes so I can use that and then paragraph, it's may or may not read.

- You said something to me in the airport a year about, anyone that's ever become famous it's by being on screen and it's quite the playbook really in terms of building up a personal or community brand. You gotta get yourself on screen.

- So we were starting out with a client was it, two Fridays ago and he's seen the video content and he says it's scary stuff doing that, he wants to in his business, why are you doing it? I said because you think as his names are more famous you name Muhammad Ali you name someone else like A Beck and just write what are they famous for would you write football and boxing and said how did they get famous. Football and boxing, no they didn't. They got famous through being on TV. Well he's like okay I said your name is not around anywhere and I becausethey're famous because they're on TV.

- And the internet too. - Every single Cheshire Housewise, Big Brother, all these famous people because video content. So my mindset is why, why can't we do that for a business, make others famous you know how that belief, it's that simple isn't it.

- And if you look at all the buzzwords that people throw around now it's like YouTube is like the biggest video so it's a dally for our generation isn't it.

- I found out it was one of those funny things where if you're on Facebook or YouTube and Facebook's the easy one. People that, I mean you face on Facebook a lot and you don't follow up after a while but the ones you remember are the ones that are out there talking about a regularity, just getting from the

- What tells you that?

- Whether or not you're saying no, I'm the best. I mean we're not saying we're perfect but get out there aiming for the people social or long term because that's what sticks in people's minds. - Here's what I think. People have giving good feedback admittedly the first few episodes of this. And we've got few, we've got four cameras, we only have five or six.

- So it's a real priority.

- Yeah the lye in is not perfect. The mic isn't perfect. Wasn't called a chopo.

- It's okay, we've got chairs.

- We're here now, the content.

- The fact that you're just doing it.

- Things work for more.

- If you considered a blog that wasn't written perfectly or something like that, it's not like what you would ask just being able to sit and listen while working or perhaps someone listens to it.

- That goes back to what you said about being one of the first to do it. Like a part of the written blog, a part of this is part of the written blog but, slightly off of video, we've still got video in house it's done and you can.

- We're not MGM.

- No but we are far better anyway in colour. We got better time. We can hone our skills.

- We need to do that, we need to improve on our audio absolutely, this sounds steamy but we will get there. We'll build astep, we're implement it, we're even executing it now, that's the thing.

- If you look at some of the first startup videos of big real big people on the internet and like, and in our industry like RadIshkins, Moss One, I doubt anyone's watched the first episode I've watched Friday but this, it's surrounding us. Like content's fine but this aunt hardly beats the white beard, he's wearing a shocken T-shirts like the white baggy old working T-shirts, this pink thing on it. Literally the first two on the comments side what the hell is that t-shirt. That's like--

- That's probably also, we just need to do it.

- Yeah, let's just do it. But it was 10 years ago so, well well. And now we look at thousands and thousands and thousands of people shooting every Friday so.

- And it's super polished so it's great, if we lost the opportunity's great.

- If the size of most of the comedy are actually quite small and like the Maltex or the space. You compile their own news, they buy books for it et cetera, really small, look on the implements is this around or be two or three in that top few well ahead of the biggest SaaS companies.

- It's interesting, the mention of Spa, see we are huge fans of Spa. We've noticed that we've started to move into this format of things only quite recently, I think this year. We're like oh, this is like a recap, some of the star themed, some of the people from the academy, and that's actually a Facebook live. Ask some questions as they come in. I watch Quells and they're great but even those guys were pretty nervous when the fence got bought. And it was a bit, we doing after six, can we get back to basic, it was really interesting to see that, we happen to go, people that you saw, probably put them on a pedestal in terms of marketing, they've probably moved on to the next thing they're bored of video now. But now everyone is still getting to grips and we're all human, we're all got the same sort of guarantees in ways and just release our product.

- There's very few people to correct video yet, like a company marketing perspective. And actually doing entertainment and you've got purely not commercial intent behind it. Very few can crack that in marketing, very few good examples.

- Anyway it's back to the core, whether we are in, meeting with a guy a couple of weeks, he was a huge new influencer. How many hits is that guy getting?

- He's coming in.

- Yeah he's coming in, he's coming in. So he's gonna come in and do a podcast for us, he's probably 23 year old, he's been doing it for five years, he's got a massive following that is huge.

- How huge is it?

- Yeah millions.

- I think it's like that. He's finally owned it.

- He gets sponsorship rounds for it, it's unbelievable this guy - He's going to be coming in.

- Yeah. We've also reached out to real high profile people who they gave us a thumbs up we could have our podcast going but we aren't going to disclose that in case they are--

- They don't turn up.

- Well we said that, yeah something, some really high profile people who are basically wow. - I bet if we can ask them to write a guest blog on our site we'd be or we'd have gone and tried to do what everyone else is pitching them, I think it's the bit of pull up video isn't it.

- Changing topic, changing topic a bit. When did you notice that you were consuming video?

- YouTube. I think when Google acquired YouTube it flipped the incentive for the people to put there and you had a lot more people trying to create decent content and I think that really sparked this up. For me it was. - When was that the record three years ago.

- Yeah I think so. It was a couple of years ago could be odd sources and advice but then I just got to the point of wanting to find stuff out on YouTube. I'm trying to figure out now from the top of my head but I think it me file, facts when I could easily watch video as quickly as it could be. Uhmmmm, I think yeah, I'm gonna do it. Maybe uhmmm, let's talk that much, I've watched everything on

- And we'll be saying the four of the figures in the last podcast I remember our chatting but you remember I put in YouTube, I remember on it. It's like the tele or the radio.

- I mean I've got, I don't know it's probably streams of the TV that I play and I'm looking at that also tweaked, it was less about starting to watch YouTube and more about stopping watching that country old stuff on channels one to five.

- That can be on

- Yeah. My girlfriend stopped watching and what was on now on Friday just cause that was, we very rarely watch live TV anymore. We go straight to Netflix or iPlayer whatever it is. So with that I was freed from the shackles of TV times and now it's like what I want to watch, I was up first thing in the morning, I wanna watch BBC news because I've, see what's actually happening and then I'll watch something on YouTube that's educational and that's me done, we're generally going for that most of the time, I really want to, just brilliant people we switch house, I think it was just.

- I believe everyone is saying the same lines you would say everyone, my wife, my nine year old dog even my three year old's gonna have that, we're all on YouTube.

- I didn't realise it was doing that. - It was always on YouTube till 60 and he's actually going to, it's not like having someone they look alike, it's not made for one. Actually, everyone's doing it and that's most of the original content make nine to 20% of your communication. Really is the easiest way to create an emotional connection with your audience. Keep going, we go why didn't everyone do it, why didn't we do it some year ago.

- When we start taking mad hits.

- Just keep this up like we're doing it now aren't we. We just wanna give everyone a kick up the ass, whatever industry you're in, just do it.

- With the provision of going to a lot of conferences, speaking to a lot of people in this industry so we got a regular kick up the ass too don't we, I'm actually a bit excited as an in house marketer in some of those industries you talk about what you don't get a regular kick up the backside for HubSpot.

- Yes, you blow trumpets even on social media. Why would you jump to video. You can see it makes sense to them to not do it butnow.

- I was trying to get two steps ahead. I think a lot of people chase what their competitors are doing and by the time we catch up, the tactics are a bit out of date and we saw that with SEO alone within the last decade or so, now it's coming into content as part of people just chasing tales, competitors both actually stopped and jumped too hard. Probably take no more effort and you were, you would have people's attention.

- What do you reckon if you asked to video.

- I don't know if I had such things, trying to, I don't know, still, very very sceptical about what will happen.

- You say you're angry that well we just finished the schedule the next three years a big video spike, and then you say AI after that.

- Yeah.

- Here's that everyone's gonna walk around with headsets on.

- I think that AI is gonna be huge isn't it, I don't think it's not a content consumption, it's, an opposite to video.

- Video will still be definitely powered by it--

- Yeah yeah in terms of distribution.

- And ideas.

- Audio's talking and ideas et cetera we asked Spot a bit of ideas today from AI, I think AI is definitely the next main technology.

- You said bank troll came three families after we finished that couple. AI is disrupting SEO.

- AI is the next huge trend in marketing. And I think video content's, that's--

- It's interesting that we all think AI can do We are humans and that is--

- What it can't do with what?

- We can't deal with news articles.

- It can try.

- I mean like, work with newspapers and stuff, sports reports and things.

- I can't believe that. I've done one of these tests that say can you tell the difference between an AI content and human content, it's really easy. But everyone's coming out and saying you can't tell in all the major publications are done that way. I don't know that, I'm very sceptical. But I'm not saying it can't but very sceptical.

- Ashift talking about it's that coming outside of the screen so the home and the speaking, watch assistance in the house, that's still non-active isn't it. Driving people's houses and solutions in different ways.

- It can do everything. It's like if you think the way you don't want video don't want AI, they might want to print their book 30 pounds daylight.

- Yeah I mean some tips for reviewers is customer testimonials especially video. We originally went in with all these big rig, put it in front of the clients and then they shit themselves, so what we learned is, I'll just grab the rest of it, now we'll get something like this and we'll just put it on the table with the ark front and just chat to them, put the camera over there, and they forget about it and everything's matched up so that's a great.

- I mean that's what I think because we forget about it as well.

- We do that all the time.

- I mean all the video got marked. In my opinion are the footage which I find more than good enough nine times out of ten.

- Well the two videos we've just done the partner's day we recorded everything from the drive to the airport before getting on the plane before the giddies factor in that's all. And then it's such savour the book, we'll give it back to you in Manchester months away. So we caught it on our followers, we put the videos together, put them in a box so people can, the quality,

- That's a used tip is ordinary, you don't need a slower camera result. You know iPhones or any phone's absolutely fine. Another thing, as long as the people don't drink, I'm not a marketing agency, I don't deal with working on HubSpot, video or any of this and I do, customer testimonials is a great one, we do this or do this as any email your customers are sending you for the question just do a video of it. It could even be a screenshare if you have a website or a system or something that you sell to people. You might be able to pick a size on an ecommerce website easily. Do a screen capture get free addons on Chrome or any browser you use, just record your voice, show people how to do it, put it out there, start as low as possible and work your way up, it might build up to just you with your iPhone talking about a problem that your customers had this week and then you slowly get up to something like a discussion with a few people. And interestingly if you're the one, as a marketer watching this podcast we'd expect you to be vaguely interested in new ideas, giving things with this answer, if you start doing this, showing it round to your team, showing it to your boss, getting it out there and it gets anything, even though it doesn't get results, just seeing you doing your own thing, very quickly other people will want to come and join you. And I think that's really, if you're a young marketer wanting to progress with video and doing this, you know it's really easy to just do it with thean iPhone, you can quickly make a mark.

- I think the one thing that's worth investing in is audio isn't it, I think most video sources are good enough but I don't think audio is quite there here. You've talked to us a lot about isn't it. I think the microphone we got there and saying the best in audio is on record optimal, hundreds of patents but I think that makes a huge difference doesn't it?

- It does yeah. And then except on Macs we've got this, they cost an excessive amount, I think about 15 pounds on Ebay to get one. You can actually plug into your phone as well. So investing in one of them what else have we got, the same client I was out with, he's an ASIC, premium ASIC and he had an oil change and he actually got a video from one of their engineers, and streaming with a cassette at times the, probably doing this, this is your car, nothings wrong with it, we've done this, done that and actually he's posted it to a little bit as well as, first thing I thought was why aren't we doing that with web builds, if we're entering the design why aren't we filming it, this is the tape, this is the neat end with nearly that, and file it out to the clients, we should be doing that.

- Somewhere at here.

- So Charlie looked up

- I guess it's, I guess it's immediate, immediate as well. Actually the main thing we need to improve on is our landing page videos, and thank you page videos, I give the clients. Very quickly actually.

- Like's why some of them things are very hard to do in a landing page copy. What you get like a couple hundred words on a 100 page copy max really.

- I come across this when building landing pages it's like, I don't want to put any text on there, I don't want people to have to scroll, but I do because I want them to explain if they're coming in and out and I'm thinking how do I get around this, do a graphic that's got some stuff going on or, you end up putting some text because you have to but I'm thinking now why don't we just do a video and talk for a minute, can't you how much text is that transcribed, you'd never put that on a landing page would ya.

- When we transcribe these podcasts they're between six and eight thousand words.

- Which is ridiculous.

- Yeah huge.

- And then do a written version of the video.

- Yeah exactly. And you have like you said to get new ideas across in a minute, it takes a lot of text.

- I can do a screen share I think if you wanna do a landing page video and you've done an ebook, get that open your screen as a pdf and scroll through it.

- This is what you'll get.

- Just go through it, this is page one, this is what you're gonna get, quickly scroll through so they can't read it, here you go it's going great, I've downloaded forms to the rye or other, cheers.

- Now that can be HubSpot like some magazine websites do when you're browsing. What you get is a bind and then you go like that, just showing us things you can't read. So much better than just. Which is just another way

- We're answering our own question here which is where do you use video.

- Normally it's just a communication

- One scene is well we've talked about what to do a video about, I think behind the scenes it doesn't lie about you. Use Photoshop. Even animal business, it's just interested.

- A lot of people are in our culture and how good or fit people are for each other, I think showing yourself behind the scenes is the easiest way to do that isn't it.

- Countless hours in it.

- Just educating people, especially our scene because we're doing a thing called office Olympics cause you understand we're doing it so that they can see you actually filming it. Where two months ago they weren't even thought to do that, they were saying to,that might go on our about us page or on our culture page.

- Or it's just a post on Instagram.

- It's just a post on Instagram.

- I remember crewI could.

- Yeah it's good seeing the team doing that.

- Yes so building that culture of this is what we do when you're doing something slightly different or not, if someone's on the phone then that's cool and I would share it on Google Drive or whatever and send this file for people to suggest ideas and have a go.

- Going great. Exactly this is HubSpot staff for moments that, businesses that use marketing automations to merge prospect's experience at five ruling with 51% increase in qualified leads. It's huge isn't it. So we need to be doing that.

- Obviously automation is something that we use for everyone and for ourselves but I think adding video to the automations might make a littleright. It comes back to time and I think the one we've spoke about the benefits of video, that's some bonds too, it isn't easy. It's not quicker than writing and I don't think.

- I think the time that Malvin spends editing before it finally for now what we spend here, if we're all a bit blocks, again that's the advantage of that, that is the flipside.

- This is followers mouth time, and the prep time between us, how long editing max.

- There's a good, I think for instagram it's a good eight to 10 hours to get one of these podcasts out, distribute the graphics and when you've got it streamlined now, when you did the first one it tripled up. So we just need to get sleeker and sleeker.

- Am I an agency. Web agency it's got an editor.

- We've got an editor.

- We've done a lot of video for clients we know kind of what we're doing. I think if you sat in a house on your own thinking I've got to do all this, I can imagine that is quite a daunting stepping point.

- It is daunting just you don't have to have you don't have to have an introvert nature, just get a video.

- Definitely we'll do that.

- There's no editing involved so you don't tower that.

- It's just one shot, face videos.

- I wouldn't worry about that cause that's why everyone's doing it isn't it?

- Yes.

- We wanna do it the right way, we've got the resources to do it but it still took us a long time but--

- A content in itself it comes out, that was and it's like I mentioned it, it was on the next deck in radio, apart from the decorating it's top was all in YouTube, just some old chap, that uses his phone with him and he's like, I'm a man, it wasn't sleek. It wasn't put, it was straight to the mouse, top 10 was the best and that was the top.

- YouTube is it.

- Just to add to what you said. Something you touched on regarding products when we were reviewing the stuff from Books spot ASA, previously watched prompt videos is 20% more likely to purchase. So if you've got an e-commerce business, turning out with a million quid or 10 million quid you'll stick videos on there.

- I actually think that eCommerce has probably been a little bit ahead of the curve. I think I've seen eCommerce put out videos for some time and many function.

- I think it's all that, it's a 20% more likelihood of people doing what that percentage, I know we can't do that unless a change and shift in the demographic so you know if you were buying it, you'll know all about bargain power, it is shifting to the millennial or a bit wider generations in corporatives. They're just expecting now so the buyers even for our marketing services, why don't I distribute you in. Those 20 year olds now are going to be seen coming up to that buying seniority and they're the ones that are gonna be wanting the video contents. That's what they're used to.

- I think the word you used is expecting. Which is growing up.

- Growing up with Facebook. Why can't I get that everybody to let you say it's for a marketing agency so we're very we need to and just wait for that when your stream's going because the one's that arm up are not twenty forever, are retiring.

- Or adopted.

- Or adopting yeah. Guy Wilyaden a consultancy guy also a forward thinking guy yester come up to retirement age. I think the savvier ones are adopting, understanding how important all of this is.

- Yeah I mean the guy you think about in his tragedy yesterday he owns a big printing, multi-million pound print business just going there when I found him, he filmed his UB presses on his tab and he just put em on his website for credibility.

- Cause the facility is great.

- It was a Walmart mart over it, 10 million, 10 over 30 is his. You have to get up now, I said thank you. I thought it's convincing a minute, it's convincing people. Yeah plus that is 66% of work based on social media visual content so another tip that we got last week was get all the video content, we worked it out, the map videos we shot in the last month we cut them up into 30 second segments and have at least a 100 snippets we can share on social media.

- And that would lead through to the bigger pieces.

- Yeah to the bigger pieces so that's what we're gonna be doing over the next four weeks.

- And I've been doing some video Facebook ads today, we uploaded video is four to five ish seconds provided for the client, it flashes up when you're about to place the order on Facebook saying we recommend reducing the video down to 15 seconds. So it's a 15 second videos, can't remember the phrase they used but 15 second videos get attention and force people through to the next stage.

- It's easy enough to get it but really not enough to get them to fill out--

- Yeah not enough to satisfy you is it.

- You're gonna click and want to go on.

- I found it as well, 45 seconds I suppose, I was watching it on Facebook yesterday, I mean it's just.

- Even with clickthrough online. - But if it's 30 minutes I can't risk watching that.

- You'd have to be--

- A lot of times so 15 seconds is probably gonna load in somebody's browser.

- It sounds so bad that people don't have 45 seconds nah it's not, my name's You look at YouTube ads what's the, it let's you click off the video after five seconds, I think a seconded that. But it's so crazy that I don't have five seconds to look at what you're selling me.

- We are watching them.

- That's supposed to be

- Let's go maintenance. What are we gonna do next?

- Cool, any other deal or tips that since we got from partner's day in Dublin, anything else you can think of?

- Not around for the other I guess you're unaround, what did you get from that? Oh well we knew You have deleted the live stream, could you not have watched that?

- How was it.

- It was amazing.

- Because you didn't real work.

- I was busy typing. You should go next year.

- No it's good. Like sale or content, they spoke around video or inbound last year and even more so folks around video and then inbound this year again in September. I can't imagine it's gonna be much different. Interested to see what they come up with.

- And get why are you not doing video?

- I guess you know all about doing video.

- You you, Malvin wants us to keep it simple and a bit more advanced doing a Facebook Live video on your iPhone and just putting out all that.- You bring up Facebook Live on our next podcast now what do you think.

- Let's do it - Yeah yeah - Wouldn't you do that little task. - I'll do it.

- All in.

- Alright okay, that's it, just over 30 minutes, they're going to enjoy that.

- No tip off me.

- Oh yeah tip right give us a tip.

- I don't have one.

- Just try

- Do it.

- Just do it the best that you can.

- Just do it.

- Yeah that's right, that's the best tip.

- That's a good end.

- Okay guys, see you next week and or next 

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