HubSpot is a tool that allows seamless operations throughout your business. This rings true when you use a combination of their Hubs.
Let’s take a closer look at what huge benefits it brings you when you partner the Marketing Hub with the CMS Hub.
It’s a fairly well-known statistic that it takes seven interactions with a brand before making the final decision to purchase from your company. But did you know that 73% of people prefer to do business with brands that personalise the shopping experience?
Whether the answer was yes or no, it clearly explains the key bonus of combining the two Hubs. It allows you to do just that — meaning you’re helping your customers get the experience they want and expect.
Understanding your customer experience
Using HubSpot as your single source of truth, you’ll find it easy to understand what your customers interact with and any friction points in their journey. Knowing this is your key to unlocking a smoother customer experience.
Are they clicking the CTAs on your blogs or dropping off?
Are they opening emails but not clicking?
Are they constantly returning to the same website page?
Using these two Hubs in combination means these are questions you don’t need to be asking. The answers are all there for you.
Personalising the customer experience
When you understand what your customers are looking for and where they’re hitting blockers, you can speak to them about the things that matter most. Smart content, lists for segmenting your database, ads and automation are all tools that help you do this.
If you have a customer that keeps revisiting a website page, you’ll be able to tailor it for them and encourage them to go one step further than they did previously. Using this same information, you can tailor emails and also target those same people in ads — and you know it’s going to be super relevant.
All of this combined can transform your customers and prospects experience, making it much easier for them to deal with you. It really does become frictionless.
So what are the benefits to you?
If your customers get a better experience, then that’s beneficial for you too. You’ll find that generating leads is easier and nurturing them along their journey becomes easier too because of those insights you gain. When you make it easy, your authority will increase and, in turn, your site traffic can too.
There are so many more benefits, but if you want to take a deeper dive into how this Hub combination can work for you, get in touch with us below by booking a call.