HubSpot vs. WordPress vs. Drupal

Looking to find out which CMS is right for you and your business? Look no further.

HubSpot vs. WordPress vs. Drupal
Written by Paul Mortimer
Growth driven design  |   2 minute read

Looking to find out which CMS is right for you and your business? Look no further! We've compared 29 points between each platform so you can choose the best platform for your business. 

What is HubSpot CMS?

HubSpot CMS Icon
HubSpot CMS is an all-in-one platform which means you can create web pages, blogs, emails, check analytics, upload your customer database and much more. Unlike other CMS platforms, the HubSpot CMS offers a specialised approach to writing content (blogs, landing pages, forms, email, etc) and analytics. Thanks to the report features, you can analyse every page and area of your website to see what's working, what needs to be improved and what needs to be scrapped.

What is WordPress?

Wordpress CMS Icon
WordPress is the most popular CMS (Content Management System) in the world. Its open source capabilties means designers and developers can make changes behind-the-scenes to the website design.

What is Drupal?

Drupal CMS icon
Drupal is an open source, back end, CMS that claims to be one of the largest open source communities in the world. It is used by BBC, NBC, MTV UK as the platform for their content and other organisations, like charities, universities and governments, use it to host their websites.

Now for the full comparison:


HubSpot CMS



Our Verdict

If you are already using HubSpot for your marketing and have
no 'special features' the it's a no brainer to go with HubSpot CMS.
If you need 'special features' such as pulling information from a database, such as live event listings, then Wordpress is your best option for an inbound website. Sadly with HubSpot and
WordPress available we wouldn't recommend Drupal. The interface
is outdated and convoluted.
Suitable for communication/info tick tick tick
Design templates tick tick  
Suitable for publishing (news/blog) tick tick tick
WYSIWYG editor tick tick  
Content personalisation tick    
Smart CTAs tick    
Smart forms/ user profiling tick    
Closed loop reporting tick    
Open source software   tick tick
Auto responsive tick   tick
Graphics management tick tick tick
Page content management tick tick tick
Doesn't need a developer tick tick  
Plugin marketplace   tick tick
Shared modules     tick
In built reporting tools/ analytics tick    
Advanced user management   tick tick
eCommerce   tick tick
Integrate with other platforms tick tick tick
Support team tick    
Custom backend CMS   tick tick
Responsive Templates/Template Marketplace tick tick  
Need to know SQL databases   tick tick
People tracking (not just numbers) tick    

IP tracing


Suitable for communication/info

Smallest - HubSpot CMS in relative terms is new Biggest - been around a long time and has a high adoption rate  

Design templates

Usually the most expensive because designs should take
advantage of the smart content / personalisation available
Usually the cheapest because of the huge amount of developers
who know the system

Suitable for publishing (news/blog)

Low - Easy for marketers to maintain and update Low - Easy for marketers to maintain and update  Higher - More difficult for
marketers to maintain and update

WYSIWYG editor

£70 to £210 depending on traffic £10 to £500pm depending on size £10 to £500pm depending on size

Let's wrap up... 

Each of the platforms have their pros and cons. For businesses who want to grow and invest in the future of their marketing, HubSpot is an excellent data-driven marketing tool which allows you to see exactly what is working on every area of your website. Most businesses spend thousands on brand new website designs and then later discover many pages are not optimised for conversion which means they have to go back and reassess each and every page.

It's a shame HubSpot isn't open source and lacks the ability to do advanced features such as database queries. If you need this type of functionality go with Wordpress, but if they aren't important to you and you use HubSpot for your marketing go with HubSpot.

Sorry Drupal :-(

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HubSpot vs WordPress vs Drupal