HubSpot Connect is an integration program with a simple purpose - to connect all of the tools you use and keep them in one place so you no longer need to constantly log in and out of different platforms. It's a handy feature that inbound marketers like you should already be using, especially if you use other software in addition to HubSpot to run your business. Here are 10 HubSpot integrations that every inbound marketer needs to know.
HubSpot Connect is designed to make your experience with the CRM and marketing tool as efficient and effective as possible. Think of it like an ecosystem featuring only top-tier technology, rather than one piece of advanced software.
Recently, the feature was given a major UX and design upgrade so it's now even easier to find, connect and integrate the tools you use. Here's what we think are 10 of the most important HubSpot integrations that'll really help your inbound marketing efforts. Just click on them to be taken to the relevant section!
- 1. SurveyMonkey
- 2. Databox
- 3. Wistia
- 4. Drift
- 5. Bedrock Data
- 6. AdEspresso
- 7. Seventh Sense
- 8. Aromic AI
- 9. Translate.com
- 10. Shopify
- PLUS: Zapier
An example content preference survey. Image credit
Every marketer will have used SurveyMonkey at some point or other, some regularly and some sporadically. HubSpot has integrated SurveyMonkey within its Connect feature, allowing you to bring surveys closer into your inbound marketing strategies.
This lets you gain deeper insights into your contacts, from segmenting contacts based on their responses and seamlessly passing their details onto your sales team, to managing content preferences so respondents only ever get the topics they want to see.
Find out more on how the HubSpot SurveyMonkey integration can help bring surveys more closely into your inbound marketing strategies here.
An example dashboard showng the sales and marketing waterfalls. Image credit
HubSpot comes with its own reporting tool, so you might be wondering why you'd need Databox. The Databox integration actually complements HubSpot Reporting as it provides live data and makes it much easier for you to track your marketing KPIs from various data sources at once. Monitoring your entire acquisition funnel has never been easier. Databox can then end alerts to Slack, email or your mobile so you're always kept up to date on metrics.
Find out more on how Databox can enhance HubSpot's built-in reporting tool by pulling in Google Analytics, Facebook and SEMRush data here.
An example contact record. Image credit
You're able to see video engagement on every single contact record, from video thumbnails to the viewers' heatmaps.
Lists and workflows are easily integrated; you can combine email-gathering turnstiles in Wistia with your HubSpot lists, so contacts can be sent directly to a specific list based on their interactions with your videos. Or you can use workflows to automatically roll out the next video your prospect should see. Then, your sales reps can be notified when their leads are watching these key videos so the deals can be closed.
Find out more about the extent to which the Wistia integration can analyse video data here.
An example contact timeline. Image credit
With the Drift integration, not only will you be able to talk to people while they're browsing your site and give them the help that they need, but you'll also be able to see all of that activity right within HubSpot's contact timeline.
Drift merges with Slack and allows you to have conversations with the visitors on your website wherever you are.
Find out more about how Drift can help you have more meaningful and valuable interactions with your visitors, leads, prospects and customers here.
An example dashboard. Image credit
With Bedrock, you can run all of your HubSpot and existing CRM data as one efficient system without needing any coding expertise. This is key for your sales and marketing teams - from HubSpot smart lists to full funnel analytics.
Find out more about how Bedrock Data allows you to connect HubSpot to any CRM without ever needing a line of code and why that's a good thing here.
An example Facebook ad to HubSpot syncing process. Image credit
Manually uploading customer lists can take time and errors can often be made. With the AdEspresso integration, you can now easily sync, automate and monitor your custom audiences and lead ads by uploading customer or prospect lists directly onto Facebook's advertising platform and immediately working to target them with advertising. This saves time as you no longer need to manually upload lists and reduces the chance of errors.
Find out more about the benefits of AdEspresso's direct synchronisation with Facebook's advertising system here.
An example of HubSpot data being used to reduce email fatigue. Image credit
Considering the huge amount of emails we receive on a daily basis, great subject lines are no longer enough to stand out from the rest of the inbox. The Seventh Sense integration allows you to use your data to create personalised delivery times of every email sent from HubSpot Sales and HubSpot Marketing.
From using HubSpot engagement data to reduce email fatigue to optimising mail so that it doesn't end up in the spam folder, you can now send the right email to the right person at the right time...every time.
Find out more about the tool's intuitive capabilities here.
An example of Atomic Al being used to improve social sharing. Image credit
You already know how important it is to create interesting, relevant content that engages with your audience. But Atomic AI tells you how you should be writing in blogs and social media posts by giving you real time, predictive recommendations that are catered to your specific buyer personas.
How does Atomic AI do this? The tool breaks down your historical engagement data to find your unique 'content recipe' in order to fully optimise your content marketing strategy. Using Atomic AI and HubSpot, you can now score and review all of your content, using feedback from 23 different linguistic measures, before publishing.
Find out more on how Atomic AI helps you optimise your blog and social media posts for maximum performance here.
An example translation
You already know or can guess how Translate.com works, but when it's integrated with HubSpot, you can seamlessly and easily translate your content, from blog posts and social media content to landing pages, into 94 languages. And this is all without having to leave the HubSpot webpage.
Find out more about this tool and its capabilities here.
An example of automated emails being sent based on segmentation. Image credit
Just last year, HubSpot announced that they were launching a new integration for the Shopify store. Currently in a limited beta mode, the integration means that Shopify sellers can bring in sales data from their stores to the HubSpot platform where they can dissect and analyse it in order to boost their marketing tactics. And segment contact lists accordingly.
This gives sellers deeper insight into how best to retain them. HubSpot's automation tools can be used to trigger personalised emails, such as post-purchase follow-ups, review requests and abandoned cart recovery.
You can read more about how the new Shopify integration can help sellers and their marketing department here.
An example workflow. Image credit
Zapier allows HubSpot to be connected to over 1,000 apps, meaning you can focus on your most important work. Your apps can be linked and the data shared - with no code required as time-saving "Zaps" are easy to set up.
Find out more about how Zapier's time-saving workflows can improve your productivity here.
How to Get More from Your Marketing Efforts
Now that you know about these 10 useful HubSpot integrations (plus a bonus one thousand), you can begin to improve your inbound marketing efforts and boost your sales and interactions. But it doesn't end with these integrations. You need to make sure you're using the right CMS software. Download a FREE copy of our CMS Comparison Checklist which contains everything you need to compare the three most popular CMS platforms and choose the one that's best for you.