So you’ve planned out a brilliant marketing campaign with the rest of your team and you know you have methods in place that will help you surpass your targets. That’s great. Although, another thing you should be using are tracking URLs. These help you measure the effectiveness of your marketing campaigns - here’s how you can set up your own tracking URLs in HubSpot.
You should be using tracking URLs when you’re directing traffic to a page with the HubSpot tracking code from somewhere other than the CTAs you’ve created. These can include things like emails or even a pay-per-click (PPC) campaign.
Think of it as a normal URL but with added parameters. So when visitors are heading to your website from a tracking URL, HubSpot is able to separate that traffic in the sources report so you can see exactly how it performed. With that out of the way, here’s how you can set your own up.
Once you’ve filled out the fields, you should have something that looks like the following - but remember to hit save so your tracking URL has been created successfully.
It’s even easier to actually begin using your tracking URL. Check out the simple steps below.
As we said earlier, tracking URLs are a great way of finding out just how effective your marketing campaigns really are as you’re able to assign a specific link to any source.
The big advantage with HubSpot is that you’re able to do it automatically, although the option is still there to tag emails with campaign codes or even have multiple offers in one email which are all tied back into separate campaigns.
You’re also able to give the link to an external person, such as a third-party website for a guest blog. Then, that link can be tracked in your own CRM when it’s clicked and it’s automatically tied back to that particular campaign.
Tracking URLs are mainly PPC-centric and are used for things like social ads for content pieces. For example, you may have a custom link for each social media platform and it would then pull in nicely to your CRM so you can see how effective each platform is based on the traffic and conversion from each link.
By doing this, you’re also able to separate your paid traffic from your normal or organic traffic. So, tracking URLs are incredibly useful for breaking down a huge channel - like social or PPC - into plenty of different, smaller campaign streams if you’re running a handful at once.
Clearly, there’s a lot more that goes into an effective Inbound Marketing strategy than tracking URLs in HubSpot. Although now you know how to set them up, it’s the perfect time to pick up some more knowledge on how you can get the most out of HubSpot to boost your Inbound Marketing results.
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