Want to use video marketing? But you're concerned it will eat most of your budget? People naturally think video is expensive and a major expense. However, in truth, it doesn't have to be.
A video can be as expensive or as cheap as you would like. You can shoot your own video on your smartphone and upload it to YouTube or you could spend millions of pounds hiring a Hollywood production company along with their sparkling sets. However most business videos are looking for the middle ground, business owners know they need to speculate to accumulate and there is no better way of doing this than presenting your information, product or service through multimedia.
There are ways however that you can adapt the price, depending on your overall vision you can add or remove factors that increase the costs. Regardless of your budget a good video production team will still produce an excellent product and if they think the quality may suffer they will advise of alternative ways to get the result you want.
It makes sense that a two minute video will cost a lot more than a thirty second video. Can you say all you need to in one minute, or do you need that extra sixty second to get your point across?
Shooting on location can add costs to the video production. However many are enhanced with shots of the public or a business premises. Could you bring your products or staff to the studio? A good video production company will be able to create bespoke sets for shooting that incorporate your brand perfectly. Don’t forget that shooting on location also adds to your own expenses such as travel, meals and accommodation.
You will need people in front of the camera for your video. Whether these are actors, presenters or models, each one costs money. Can you say what you need to just with a web presenter? Or do you need a roomful of extras that will charge by the day?
It makes sense to ensure you have a good marketing script writer on hand, as ultimately their words will pull your viewers in leading them to your product or service. The cost of the writer will all depend on the other factors such as the length, the information already present and the amount of copy you need. A good marketer will be able to sell your brand in half the words that a cheaper one could, making it more cost effective.
A good video production company will have access to a range of high tech tools and gadgets. From HD and 3D cameras to special automotive arms that allow the camera to shoot shots smoothly on the go. The cost to hire each piece varies considerably, so it is worth considering if you really need all of the tools at your disposal.
It takes only a few professional video producers to shoot a high quality video, however if you decide to incorporate public interviews or street shots, the crew will need to increase in size.
Many videos need props, you may even need to hire a vehicle to transport the props. Whether you need costume hire, furniture, or the use of a warehouse for a day, each addition will eat into your budget.
Basically a good video production team will be able to work within almost any reasonable budget, however if you’re reluctant to share your limitations they have nothing to work on. Bite the bullet and disclose your optimum price for the video and they will be able to advise on what they can include for the money.
Keeping an open mind and having the ability to adapt can also help with budgets, as unexpected costs may mean another part is sacrificed in order to stay within the limits. Don’t despair though as a reputable company will ensure this in no way effects the overall quality of the finished result.
Inbound marketing helps businesses engage with their ideal buyer persona and get the most out of their marketing. Want to learn more? Check out our free guide.