Written by Paul Mortimer
16 | 08 | 18
And before we get to that point, we plan a campaign which lasts 90 days. First, we give the campaign a focus and plan a download piece or other piece of premium content. Then, we work out what topics make sense to blog about in order to lead people into downloading that content. Then we keyword research. And then we get into planning titles, which involves thinking about five things at all times...
Hopefully, this has been useful to you. You can get hold of the slides from the talk, here.
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