Have you just launched your new online business or decided that your current SEO company simply isn’t achieving the results you require? Now is the perfect time to look for a new company to work with. Of course, with so many different SEO agenices, consultants and freelancers out there, it can be difficult knowing where to start your search. Luckily for you, we have provided a few tips on what to look to ensure you get the best SEO company for YOUR business.
If we had to narrow it down to just one tip (thankfully we don’t) for choosing an SEO partner it would be to avoid those making big promises that are impossible to keep. Need an example? How about ‘we guarantee you the number one spot on Google for your keywords.’ All too often dodgy SEO companies make this promise and 9 times out of 10 they don’t keep it.
Keep in mind that there is no way an SEO company can guarantee you a number one spot on any search engine. Even if they implement an amazing SEO strategy, they have no way of knowing that one of your competitors’ strategies isn’t slightly better or the search engine will value a factor in your competitors website very highly.
Although you may find it comforting that an SEO company is making a guarantee like this, in the world of SEO guarantees don’t exist – other than that Google will come after you if you are up to no good! Don’t go into the process of choosing a new partner thinking that your expectations can be guaranteed because you will end up very disappointed.
There’s no getting around the fact that content plays an important role in improving search engine rankings and if an SEO company refuses to acknowledge the importance of content creation, then they’re not the SEO company for you.
A good SEO company will have in-house writers or at least experienced copywriters they can outsource the work to, so you can benefit from fantastic SEO results generated by quality content.
What makes a great SEO company stand out from the thousands of average ones, is the ability to offer a personalised service and provide great communication.
SEO services can't be packaged into "Brozne, Silver and Gold" service tiers - there are simply too many factors to take into consideration. For example; competitiveness of the indsutry, website size, current website authority, technical setup, etc etc. Look to work with an SEO partner that will provide your with a bespoke strategy.
As SEO is not a tangible service you should be able speak with a dedicate a member of their team (not an account manager, but the person who is actually managing your campaign). You should get regular correspondencein a way that works for you, whether thats a project management system, email, in person, Skype or phone calls. Getting regular updates about the progress of your campaign will give you the peace of mind that you are benefiting from your investment.
As with any business you are thinking of working with, you should always ask for references of companies you are vetting. Don't settle for workaround answers like non-disclosuers, every good company should be able to provide you with at least one reference.
Another way you can get a better idea of their experience and SEO knowledge is by viewing the case studies on their websites. This will also allow you to see the companies they have worked with previously to see if any were in the same situation or have a similiar business model to your business.
Whilst working with a dedicated SEO company is great, in 2015 you may find it even more valuable to work with a digital media agency that provides other services too which compliment your SEO efforts. Such as copywriting, paid search marketing (PPC), social media and email marketing. By utilising the services of a single digital media agency, you stand a much better chance of your campaigns creating cohesive and effective results for your business.