Tags: HubSpot

To quickly answer the question, here are the steps to cancel the HubSpot marketing product you have signed up to:

  1. Contact your Customer Success Manager (CSM)
  2. If you don’t know who your CSM is: login to HubSpot; hit “Help”, in the bottom right corner; submit a ticket, call them or request a call back.
  3. Explain to your CSM why you would like to cancel
  4. They will let you know how long is left on your contract and your options for cancellation

It’s as easy as that, BUT before you jump in and cancel - can we just explore the reasons first and give you my views / advice?

I will assume you want to cancel your HubSpot account for one of these 3 reasons...

1. You’ve tried managing HubSpot yourself


I get it, you’ve looked at HubSpot and thought, “This is exactly what our business needs. We can get prospects coming to us instead of us going to them, we can automate our marketing,” etc, etc. You’ve gone full steam ahead and signed up. Your HubSpot login arrived, you spoke to your HubSpot onboarding team a few times and got to work.

Now, 3 to 6 months later, nothing is happening - those leads aren’t coming to you, traffic is barely up and you are looking to cancel HubSpot.

Let me be pretty frank here, in 99% of situations HubSpot isn’t the problem.

I know that’s tricky to hear but the truth is HubSpot is a tool, nothing more, nothing less. In fact, it’s a pretty great tool, it allows you to do everything involved with inbound marketing in one place. Like any tool, what is going to make or break it is the people operating it.

Before you get really offended and leave, let me explain that I’m not saying you and your team are bad marketers, after all you made the choice to go with HubSpot which puts you ahead of most. In my experience, in-house teams which have struggled with HubSpot either have;

Underestimated the amount of time it takes

Look at the inbound marketing methodology…

inbound-methodology.png

Everything in the methodology is there for a reason - and there’s a lot of reasoning involved. Blogging once a month, having one content offer at each stage of the funnel or forgetting SEO isn’t going to cut it, and your results are going to come up short.

Inbound is labour heavy and takes a lot of work, so it’s understandable how it can be underestimated.

They underestimated the amount of people / skills they need

It’s not just the time too, it’s the individual skill sets. That’s why, to do inbound marketing effectively, you will need to have in your team:

  • A copywriter
  • An SEO expert
  • An Email marketer
  • A PPC expert
  • A social media manager
  • A graphic designer
  • A data analyst
  • A strategist
  • Maybe a Web designer (this is optional)
  • And maybe a media specialist in video and/or audio (this is optional)

Of course, one person could wear several of those hats, but it gives you a real taste of the type of team needed.

They haven’t got a roadmap for success

Inbound success doesn’t happen with hard work alone. You need to know where you are going and how to get there. Without spending the hours in strategy, setup and process the campaign is doomed from the start.

To give you an insight into this, here is our process….

Month 1: Strategy. Example tasks include -

  • In-depth persona research and formalisation
  • Buyer's journey documentation
  • SEO audit and fixes
  • Keyword research (SEO, PPC and content)

Month 2: Setup. Example tasks include -

  • HubSpot technical setup
  • Adwords account structure
  • On page SEO
  • Landing page design
  • Blog design
  • Create and optimise social account

Month 3 is when we start our 90 day process which you can see below: 

pasted image 0 (1).png

 

If you have jumped in writing content day one and were expecting results, it very rarely happens. If ever.

2. You signed up with an agency and they let you down


If you signed up to HubSpot because the agency you wanted to work with recommended it or you wanted them to work on it, but the agency let you down, it’s a terrible situation to be in. But this is quite an easy fix.

So, you are stuck paying for the HubSpot license every month, the agency relationship has soured and now you are looking to cancel. I certainly understand that, but I would urge you to try and separate HubSpot from that agency. HubSpot is the right tool, now you just need to find an agency who is the right fit for you.

Unfortunately, being a HubSpot Partner isn’t any great badge of honour (sorry, HubSpot). Anyone can sign up to be one but if you take the time to workout the partner system, it can help guide you to a safe pair of hands. Here’s the HubSpot Partner Levels honestly explained:

  • HubSpot Partner - no HubSpot experience is even needed
  • Silver Partner - the agency needs to manage 3/4 average HubSpot accounts
  • Gold Partner - they need to manage 6/7 average HubSpot accounts
  • Platinum Partner - someone who needs to manage 20/22 average HubSpot accounts
  • Diamond Partner - an agency who needs to manage 50/52 average HubSpot accounts (there are no Diamond Partners in the UK)

Of course, there will be good partners at all levels - everybody starts at the bottom level - but, if you have had a bad experience, you need to find a Platinum Partner. They are much more likely to have the experience you need.

3. You just don’t like the product


I’ve been in the HubSpot world for around 5 years and I have never heard this said to me once. And that’s the truth. The product is easy to use and does what most people need it to do. That’s why I would urge you to look at what else could have gone wrong, rather than looking directly at the tool. Do that, and you could find HubSpot was the right choice after all.

The Platinum level sized elephant in the room is that I run a HubSpot agency, so I would understand if you assumed some bias here. But, the above advice is completely honest and what I have found to be true from my own first-hand experience.

In fact, I would never talk someone into taking out HubSpot if it wasn’t right for them - part of our sales process sometimes involves telling companies that HubSpot probably isn’t right for them at the moment.

So, if you want a second option on your situation before you cancel your HubSpot license book a no-obligation call with me and I’ll let you know if you’re doing the right thing…

Book your call

P.s. Here are some resources you might find helpful…

Useful links:

This blog post assumes you are trying to cancel HubSpot marketing, the paid product, if you are looking for another product you can find advice on the links below:

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