How to create educational content that will help your company grow [VIDEO] | Kyle Jepson | LOVE INBOUND 2022

It was super exciting when we managed to secure Kyle Jepson as a speaker for LOVE INBOUND 2022.

How to create educational content that will help your company grow [VIDEO] | Kyle Jepson | LOVE INBOUND 2022
Written by Emily Yates
LOVE INBOUND 2022  |   1 minute read

It was super exciting when we managed to secure Kyle Jepson as a speaker for LOVE INBOUND 2022. He needed no introduction to anyone familiar with HubSpot and the HubSpot Academy. Our audience was really excited to hear what he had to say. Some might even say a little starstruck.
For those of you landing here from elsewhere who don't know who he is, Kyle is a Senior Sales Professor at HubSpot and produces educational content all day, every day to help people maximise the benefit of HubSpot and improve their skills. 

When you know what Kyle does, it becomes obvious why we were keen for him to talk about producing educational content. 

Education is a core part of the inbound movement and it's relevant at all stages of the buyer's journey. 

Insightful content on your website and social channels will build trust and grow your audience. A disposition for teaching will make your sales team far more engaging and helpful to your prospects. Instructional documentation and videos will help your customers succeed in using your product. 

If you want to find out how Kyle and HubSpot approach this, you can watch the full video below.

 

If you want to catch up on all of the other talks, you can find them below:

See our other speakers