For any organisation, increasing online traffic is one of your top priorities. It’s a very simple idea really - the larger your site’s traffic, the more chances you have of generating leads which will ultimately lead to more customers. The key question you need to answer is: how can I get more traffic to my site? You’re in luck...
This is how to increase website traffic in 11 productive ways:
- Write guest blogs
- Up your social media game
- Make your site SEO-friendly
- Offer free resources
- Interview industry-relevant personas
- Don’t forget about video
- Build a LinkedIn presence
- Go after those long-tail keywords
- Optimise your content
- Utilise paid search
- Remember that content is king
1. Write guest blogs
One of the first things you can do to simultaneously increase your reputation as a thought leader in your industry and drive traffic to your site is by submitting a guest blog to another organisation’s website.
The standards for a guest blog are high, but the rewards are very fruitful. If you manage to secure a spot for a guest post on another business’ blog, your expertise is what people will be reading.
If that organisation is well-known, reputable and its website has a high rate of traffic or engagement, you’ll be able to really reap the rewards. You can also repay the favour by inviting others to guest blog on your site, which can increase social media shares.
2. Up your social media game
While we’re on the topic of social media, one of the most productive ways to increase website traffic is to create a great social media strategy.
Enhancing your business offerings through a dedicated social media strategy is an incredibly proactive way of increasing both your traffic and your reach. It’s also one of the best ways to develop the personal, human side of your organisation which, in turn, develops trust.
Remember to choose your social media wisely and create a different tone for each. Twitter and Instagram are great for shorter, snappier, more down-to-earth content, whereas a platform like LinkedIn is a little more formal and allows for greater depth.
Remember to use of relevant hashtags, post at busy times and include an ideal CTA (one that relates to the post and will encourage your audience to find out more).
3. Make your site SEO-friendly
Optimising your content for search engines is one of the most valuable practices you can dedicate time to.
Targeting keywords, adding image alt text, creating meta descriptions and making sure your content has a lot of internal links are all great ways of optimising your content and increasing your ranking.
When publishing content, look out for opportunities to link back to other blogs. Even better, intentionally craft the blog with linking opportunities in mind. It creates a better user experience and increases your reputation as a thought leader.
4. Offer free resources
How can I get more traffic to my site? By offering free resources.
Everyone loves a freebie. By creating free online resources such as pillar pages, eBooks, infographics or podcasts, you’re able to increase the time spent on your page, meaning you’ve got more chances to develop a relationship.
As you create relationships and ‘delight’ the client or customer, they’re more likely to refer your organisation to colleagues, friends or family. If you continue to delight them, they might become one of your ‘evangelists’ - the people who promote your brand for free. This results in social media sharing and positive interactions.
5. Interview industry-relevant personas
A great way to interest those passionate within your industry is by interviewing industry-relevant personas.
Is there someone well-known in your industry? Someone with loads of experience? Someone who coined an industry-specific term? There are tonnes of relevant people who have interesting experience and viewpoints you can interview to get truly unique information onto your site.
You can either send email interviews for a write-up blog or actually record a video to interest people even more. If you’re recording a video, don’t forget to write up the transcript or add closed-captions so that the video becomes easily identifiable for Google or other search engines (another SEO tip!)
For example, we got to interview one of the founders of HubSpot, Brian Halligan.
6. Don’t forget about video
The future is looking increasingly bright for video. With 82% of all IP traffic being represented by video content by 2021, video is becoming more and more popular.
Video can attract more visitors, decrease bounce rates and make your site more engaging overall. Videos complement marketing strategies by adding helpful information in a way that is easily consumed.
Furthermore, video works incredibly well within an inbound marketing strategy.
7. Build a LinkedIn presence
LinkedIn is not just an avenue in finding a new job, it’s become a publishing platform in its own right - think Facebook for working professionals. To show your business means business, try regularly posting your content to LinkedIn.
If you aim your content using hashtags at specific industries, members of that industry will be attracted to your content. Attracting these industry personas will not only increase traffic but increase your networking opportunities and the chance of creating both MQLs and SQLs.
8. Go after those long-tail keywords
Long-tail keywords account for most web searches, so if you’re not targeting them as part of your SEO efforts, you’ll definitely be missing out.
If your content contains natural uses of long-tail keywords and doesn’t stuff them in everywhere, you’re more likely to show up higher in a search engine ranking.
With the click-through-rate of the first result in a Google search being 31.7%, it’s wise to put some effort into these long-tail keywords.
9. Optimise your content
Optimising content is a key inbound marketing tactic. If your content is evergreen, it doesn’t need to be deleted. To keep and improve upon its CTR and ranking, all you need to do is update it with relevant information.
Go back through old content and polish it up. We’re talking relevant data, new publishing dates, optimised SEO copy (such as titles and keywords), as well as taking out old links and adding in newer ones.
It’s an efficient and free way to ensure your content is still relevant and engaging.
10. Utilise paid search
Paid search can be done a number of ways. Targeting on Facebook or Instagram, creating promoted content on Twitter and utilising the useful technology that is Google Ads are recommended for increasing website traffic.
Through efficient targeting, you can advertise your content and offerings to the most relevant people who are the most likely to buy. That’s not the only benefit of paid search though - paid search can also help to increase your conversion rate or even help positive word-of-mouth.
When using paid search, try and target the keywords and phrases with high commercial intent as part of your tactics. The competition and cost of these keywords can be high but the rewards can be plentiful.
11. Remember that content is king
Blogs. Tweets. Headlines. eBooks. They need to be compelling, insatiable and rewarding.
The entirety of inbound marketing is about offering the right content at the right time. How much traffic you get and retain ultimately depends on how engaging, well-written and helpful your content is.
Writing a blog and other pieces of content isn’t solely about driving traffic. It’s about driving relevant traffic. It helps readers solve problems, creates trust and converts visitors into leads. Honestly, here at Digital 22, we can’t big up content enough. It’s our proverbial bread and butter.
There you have it. 11 incredibly productive ways of increasing traffic to your website. Leveraging these practices is a great way of applying the inbound methodology to your marketing methods. But how do you enhance your inbound efforts? Look no further.
How to get the most out of your inbound marketing
Inbound marketing is constantly evolving. You might have been doing inbound for a little bit now and are looking to further increase your impact, so we’ve created a handy guide to help you do that.
‘Inbound Marketing 2.0’ has been designed to further your knowledge of inbound and truly incentivise your marketing campaigns. If you’ve been feeling stuck in a rut writing blog after blog, this is the guide for you.
We'll cover key aspects of the inbound methodology, the important stats, how to truly get to know your persona and much more.
Click the link below to discover more.