Last week saw the launch of Google’s Mobile-Friendly update within organic search results, and now tech experts have come across a mobile-friendly tag within paid search results via AdWords.
The example occurred regarding a query on Google Canada, and looks quite similar to the mobile-friendly tag within organic search.
In future this could result in the mobile-friendly test being used as a quality score metric and therefore give companies a bidding boost (if they have a mobile-friendly website).
Google, however, have confirmed that this isn’t happening at the moment and they’re merely testing at this stage (without any impact on Quality Score).
Using mobile-friendly tags in Adwords would be the logical next step, therefore we assume it will only be a matter of time before this is rolled out. So if you needed another reason to invest in a mobile-friendly website, this could be it!