Google has unveiled its debut branded shop, the first flagship one opening at Currys PC World on Tottenham Court Road in London.
“The Google Shop”, a rival to the established Apple Store, will sell their own range of Android tablets and phones, Chromebooks and Chromecast TV services. The shop will hold device tutorials and Google app demos.
It’s the first time Google has opened a shop under its own moniker and just shows how more online companies are opening tangible shops. Amazon is considering opening a New York shop soon.
After opening a Chromezone in the UK and Androidland in Australia, this is the first time it has opened a shop under its own brand. It will operate as a “shop in shop” within the Currys PC Word.
Google UK’s marketing director, James Elias, said: “We’re excited to launch this space, the first of its kind anywhere in the world.
"With the Google shop, we want to offer people a place where they can play, experiment and learn about all of what Google has to offer; from an incredible range of devices to a totally-connected, seamless online life.
“We think it’s a genuinely unique try-before-you-buy experience.”
The shop will be host to exciting events and occasional classes. Including online security tutorials and how to get the most out of Google devices. It will also hold “Virtual Space Camps” to teach children the basics of coding, and "Open House" events where teachers can test potential educational tools.
The shop includes a huge screen called "Portal.” allowing users to "fly" around the world using Google Earth, a "Doodle Wall" will follow, where potential artists can paint their own Google logo, and a "Chromecast Pod" where consumers can watch Google Play movies and YouTube.